Rascasse Audience Intelligence

Nondualism Audience in United States

A data profile of the people who buy, follow and care about Nondualism in United States — modelled from more than twelve digital signal sources. Nondualism has an estimated audience of 4,356,232 people in United States.

The average Nondualism fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Self-awareness, Hinduism, Cougar, with strongest over-indexing on Self-awareness (4.23× the country average).

Demographically, the Nondualism audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nondualism fan in United States is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nondualism profile in United States.

Audience size
4.4M
in United States
Gender
73.3%
26.7% male
Age
39.4
average years
Country rank
#7483
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nondualism fans

73.3% are female, 26.7% are male, average age 39.4.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Nondualism audience in United States
MetricValue
Female73.3%
Male26.7%
Average age39.4
Estimated audience size4,356,232
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Nondualism audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Nondualism audience comes from United States.

Worldwide audience distribution share by country for Nondualism
CountryShare
United States30.3%
India5.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nondualism audience in United States is strongest.

Fig. 05

Top regions by affinity

Nondualism fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K1.73×
02Washington~100K1.46×
03Colorado~90K1.30×
04Massachusetts~100K1.28×
05New York~300K1.23×
06Vermont~9K1.22×
07California~600K1.20×
08Connecticut~50K1.12×
09Utah~40K1.12×
10Maine~20K1.11×
11Hawaii~20K1.07×
12New Hampshire~20K1.07×
13Rhode Island~10K1.06×
14Alaska~10K1.05×
15Minnesota~70K1.04×
16Montana~10K1.04×
17Idaho~20K1.02×
18Washington, District of Columbia~10K1.02×
19North Carolina~100K1.01×
20Virginia~100K1.00×
21Pennsylvania~100K0.99×
22New Mexico~20K0.99×
23New Jersey~100K0.98×
24Michigan~100K0.97×
25Arizona~90K0.97×
26Maryland~70K0.97×
27Kentucky~50K0.96×
28Delaware~10K0.95×
29North Dakota~8K0.95×
30Tennessee~80K0.94×
31Illinois~100K0.93×
32Georgia~100K0.93×
33West Virginia~20K0.93×
34South Dakota~9K0.93×
35Missouri~60K0.92×
36Wisconsin~60K0.92×
37Indiana~70K0.91×
38Louisiana~50K0.91×
39Oklahoma~40K0.91×
40Ohio~100K0.90×
41Arkansas~30K0.90×
42Nebraska~20K0.89×
43Nevada~40K0.88×
44Kansas~30K0.88×
45Iowa~30K0.87×
46Mississippi~30K0.86×
47Florida~300K0.85×
48Alabama~50K0.84×
49Texas~300K0.83×
50South Carolina~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Nondualism, United States
0.83×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nondualism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nondualism audience
#·InterestCategoryAffinity×
01CougarKids & Family12.80×
02Steffi GrafSports12.80×
03Rick AstleyMusic & Radio12.80×
04VoltaireLiterature12.80×
05Extrasensory perceptionHealth12.79×
06ClairvoyancePolitics & Society6.53×
07HinduismPolitics & Society6.47×
08Self-healingHealth6.34×
09Berlin WallTravel & Leisure6.13×
10BuddhismHealth5.17×
11Self-awarenessHealth4.23×
12Non-alcoholic beverageFood & Beverages3.85×
13Chuck NorrisMovies & TV3.75×
14Motivational speakingBusiness & Career3.66×
15Self-loveHealth3.17×
16Britney SpearsMusic & Radio2.59×
17InnovationBusiness & Career2.47×
18PhilanthropyArts & Culture2.45×
19Subscription business modelShopping2.10×
20Quality of lifeHealth1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nondualism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Nondualism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.05×
SpiritualityBALANCE2.04×
SustainabilityBALANCE1.68×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Nondualism audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Family OrientationCONSERVATISM0.90×
Need for SecurityCONSERVATISM0.95×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Nondualism have in United States?

Nondualism has an estimated audience of 4,356,232 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nondualism fans?

73.3% of Nondualism fans are female, 26.7% are male, with an average age of 39.4 years.

03

Which brands do Nondualism fans like most?

Nondualism fans show strongest brand affinity for Self-awareness (4.23×), Hinduism (6.47×), and Cougar (12.8×) over the country average.

04

Where do Nondualism fans live in United States?

Nondualism fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nondualism fans also like?

Beyond Nondualism itself, the audience over-indexes on Hinduism (6.47×), Cougar (12.8×), Chuck Norris (3.75×), and Self-love (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nondualism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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