Norfolk Audience in United States

Norfolk logo

Norfolk has an estimated audience of 656,819 people in United States. 65.1% are female, 34.9% are male, average age 43.9. Top regions: Virginia, California, Florida. Top brand affinities: Voter registration, Natural rubber, Nationality, Dental hygienist, Kona Grill.

The average Norfolk fan in United States is 43.9 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Florida. Top brand affinities include Voter registration, Natural rubber, Nationality, with strongest over-indexing on Voter registration (20× the country average). Demographically, the Norfolk audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Norfolk fans

Demographic split for Norfolk audience in United States
MetricValue
Female65.1%
Male34.9%
Average age43.9
Estimated audience size656,819

Audience persona

The typical Norfolk fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Norfolk in United States
RegionReachAffinity
Virginia121,8017.61×
California37,2150.52×
Florida33,8940.76×
Texas32,0610.57×
New York31,4960.86×
Massachusetts31,2092.41×
North Carolina26,9411.36×
Nebraska23,5897.16×
Maryland19,5471.73×
Pennsylvania16,8270.76×
Illinois14,7870.68×
Georgia14,4610.71×
New Jersey12,3910.74×
Ohio12,2490.61×
Washington9,0080.68×
Michigan8,8770.52×
Connecticut8,2381.25×
Tennessee8,1140.62×
South Carolina7,9020.8×
Arizona7,0690.53×
Colorado6,5650.63×
Indiana6,4280.54×
Missouri5,8980.56×
Wisconsin5,4690.55×
Alabama5,3260.58×
Kentucky4,9040.6×
Minnesota4,8710.52×
Louisiana4,7400.56×
Washington, District of Columbia4,2722.16×
Iowa3,8680.71×
Oregon3,7030.49×
Oklahoma3,4370.47×
Kansas3,4030.66×
Nevada3,1890.5×
Rhode Island3,0471.46×
Utah2,9910.51×
Mississippi2,8900.53×
Arkansas2,7540.51×
West Virginia2,5280.83×
Hawaii1,8530.66×
Delaware1,8451.02×
New Hampshire1,6900.65×
South Dakota1,6191.07×
Maine1,5490.66×
Idaho1,5390.47×
New Mexico1,4110.43×
Montana7840.43×
Alaska7520.53×
Vermont7170.62×
North Dakota6890.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norfolk audience
BrandAffinityCategory
Voter registration20×Politics & Society
Natural rubber8.5×Cars & Mobility
Nationality4.75×Politics & Society
Dental hygienist13.2×Health
Kona Grill20×Food & Beverages
Alaska2.91×Travel & Leisure
Stamp collecting6.91×Home & Garden
Kikar HaShabbat23.27×News
Halsey, Oregon10.58×Travel & Leisure
Governor of Michigan7.87×Politics & Society
Goop5.44×Internet & Social Media
headspace8.83×Health
Israel1.99×Travel & Leisure
Wok5.7×Food & Beverages
Elsword13.97×Games
Bank account1.91×Business & Career
Cherish (group)8.1×Music & Radio
Google Home4.73×Technology & Electronics
Historic site2.94×Arts & Culture
Electrolyte2.93×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norfolk audience
TraitClusterScore
PatriotismCONSERVATISM4.63
Community OrientationOPEN2.01
TravellingTHRILL1.62
Risk AppetiteTHRILL1.49
Design AffinityPREMIUM1.48
Sports ActivityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Norfolk
CountryShare
United Kingdom53.9%
United States17.8%
Italy5.2%

See Norfolk audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Norfolk have in United States?

Norfolk has an estimated audience of 656,819 people in United States, concentrated in Virginia and California.

What is the gender split and age of Norfolk fans?

65.1% of Norfolk fans are female, 34.9% are male, with an average age of 43.9 years.

Which brands do Norfolk fans like most?

Norfolk fans show strongest brand affinity for Voter registration (20×), Natural rubber (8.5×), and Nationality (4.75×) over the country average.

Where do Norfolk fans live in United States?

Norfolk fans in United States are most concentrated in Virginia (reach 121,801), California (reach 37,215), and Florida (reach 33,894). These three regions account for the largest share of the active audience.

What other brands do Norfolk fans also like?

Beyond Norfolk itself, the audience over-indexes on Natural rubber (8.5×), Nationality (4.75×), Dental hygienist (13.2×), and Kona Grill (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norfolk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.