Rascasse Audience Intelligence

novation Target Market in United States

A data profile of the people who buy, follow and care about novation in United States — modelled from more than twelve digital signal sources. novation has an estimated audience of 134,344 people in United States.

#58among Music instrument in United States#7631among Brand in United States#11367in Music & Radio

The average novation fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jerry Lee Lewis, Last Man Standing (U.S. TV series), Korg, with strongest over-indexing on Jerry Lee Lewis (178.78× the country average).

Demographically, the novation audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical novation fan in United States is more female, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Jerry Lee Lewis.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the novation profile in United States.

Audience size
134K
in United States
Gender
55.6%♀
44.4% male
Age
32.0
average years
Country rank
#69640
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of novation

55.6% are female, 44.4% are male, average age 32.0.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for novation audience in United States
MetricValue
Female55.6%
Male44.4%
Average age32.0
Estimated audience size134,344
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the novation audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3919%
40-4914%
50+7%
Fig. 04

Worldwide distribution

24.0%

of the worldwide novation audience comes from United States.

Worldwide audience distribution share by country for novation
CountryShare
United States24.0%
United Kingdom8.6%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the novation audience in United States is strongest.

Fig. 05

Top regions by affinity

novation customers by region in United States
#RegionReachAffinity×
01Minnesota~3K1.72×
02Washington, District of Columbia<1K1.61×
03Washington~4K1.36×
04Colorado~3K1.24×
05New York~9K1.21×
06Massachusetts~3K1.21×
07Oregon~2K1.16×
08Virginia~4K1.15×
09Georgia~5K1.13×
10Louisiana~2K1.13×
11California~20K1.11×
12Vermont<1K1.10×
13Maryland~2K1.06×
14Connecticut~1K1.06×
15Idaho<1K1.06×
16Utah~1K1.04×
17Illinois~5K1.03×
18Montana<1K1.03×
19New Hampshire<1K1.01×
20North Carolina~4K1.00×
21Arizona~3K1.00×
22New Jersey~3K0.99×
23Tennessee~3K0.99×
24Missouri~2K0.97×
25Maine<1K0.97×
26South Dakota<1K0.97×
27Alaska<1K0.97×
28Alabama~2K0.96×
29Texas~10K0.94×
30Oklahoma~1K0.94×
31Hawaii<1K0.94×
32Rhode Island<1K0.94×
33Delaware<1K0.94×
34North Dakota<1K0.94×
35Florida~8K0.92×
36New Mexico<1K0.92×
37Mississippi<1K0.90×
38Nebraska<1K0.90×
39Pennsylvania~4K0.89×
40Ohio~4K0.89×
41South Carolina~2K0.89×
42Iowa<1K0.89×
43Kansas<1K0.89×
44Nevada~1K0.88×
45West Virginia<1K0.88×
46Wisconsin~2K0.86×
47Arkansas<1K0.86×
48Michigan~3K0.85×
49Indiana~2K0.85×
50Kentucky~1K0.85×
Fig. 06

Affinity by region

Affinity by region — novation, United States
0.85×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the novation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for novation audience
#·InterestCategoryAffinity×
01Jerry Lee LewisMusic & Radio178.78×
02KorgMusic & Radio59.14×
03Herbie HancockMusic & Radio56.15×
04Last Man Standing (U.S. TV series)Movies & TV43.85×
05Resident AdvisorMusic & Radio35.02×
06Friedrich NietzscheLiterature28.04×
07CalligraphyArts & Culture15.86×
08Qatar AirwaysTravel & Leisure14.17×
09Digital audio workstationTechnology & Electronics9.06×
10Office 365Technology & Electronics6.37×
11United Parcel ServiceBusiness & Career6.05×
12Film scoreMusic & Radio5.48×
13LivemusicMusic & Radio4.63×
14Cloud computingTechnology & Electronics3.89×
15Electronic dance musicMusic & Radio3.82×
16TelecommunicationTechnology & Electronics2.84×
17SmartphonesTechnology & Electronics2.28×
18EBayShopping2.23×
19BankingBusiness & Career2.23×
20InsuranceBusiness & Career2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the novation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by novation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Need for SecurityCONSERVATISM1.73×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by novation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is novation's target market in United States?

novation's target market in United States covers an estimated 134,344 people, concentrated in California and Texas.

02

What is the gender split and age of novation customers?

55.6% of the novation audience are female, 44.4% are male, with an average age of 32.0 years.

03

Which brands do novation fans like most?

novation fans show strongest brand affinity for Jerry Lee Lewis (178.78×), Last Man Standing (U.S. TV series) (43.85×), and Korg (59.14×) over the country average.

04

Where do novation fans live in United States?

novation fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and New York (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do novation fans also like?

Beyond novation itself, the audience over-indexes on Last Man Standing (U.S. TV series) (43.85×), Korg (59.14×), Resident Advisor (35.02×), and Herbie Hancock (56.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See novation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for novation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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