Oceana (non-profit group) Audience in United States

Oceana (non-profit group) logo

Oceana (non-profit group) has an estimated audience of 357,236 people in United States. 62.6% are female, 37.4% are male, average age 38.0. Top regions: New York, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Natural rubber, Collectable.

The average Oceana (non-profit group) fan in United States is 38.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Oceana (non-profit group) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Oceana (non-profit group) fans

Demographic split for Oceana (non-profit group) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age38.0
Estimated audience size357,236

Audience persona

The typical Oceana (non-profit group) fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Oceana (non-profit group) in United States
RegionReachAffinity
New York83,5514.19×
California45,2681.15×
Florida43,3901.79×
Texas19,0780.62×
Louisiana16,4393.57×
Virginia13,5521.56×
New Jersey12,7311.4×
North Carolina10,0160.93×
Pennsylvania8,7230.73×
Illinois8,4380.71×
Georgia7,7610.71×
Massachusetts7,7171.1×
Ohio7,5960.69×
Michigan7,5330.81×
Washington6,6810.93×
Maryland6,3501.03×
Arizona5,4250.74×
West Virginia4,5832.76×
Colorado4,2290.75×
Connecticut4,2231.18×
Tennessee4,1820.58×
Missouri4,1770.73×
Oregon4,0600.99×
Indiana4,0030.61×
South Carolina3,9210.73×
Alabama3,6630.73×
Minnesota3,4990.68×
Wisconsin3,2840.61×
Washington, District of Columbia2,9592.76×
Nevada2,7420.79×
Kentucky2,5970.58×
Oklahoma2,3070.58×
Utah1,9770.62×
Mississippi1,7920.61×
Arkansas1,6510.56×
Kansas1,6480.59×
Iowa1,5900.54×
Hawaii1,5681.02×
Alaska1,3491.77×
Maine1,2280.96×
New Hampshire1,2010.85×
Idaho1,1140.62×
Rhode Island1,1140.98×
New Mexico1,0680.6×
Nebraska9050.5×
Delaware6970.71×
Montana5260.53×
Vermont5250.84×
North Dakota3730.51×
South Dakota3690.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oceana (non-profit group) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Natural rubber2.66×Cars & Mobility
Collectable1.96×Kids & Family
The Historian16.48×Literature
Voter registration4.89×Politics & Society
Historic site3.39×Arts & Culture
Eurail16.57×Cars & Mobility
Israel1.54×Travel & Leisure
3D printing1.74×Technology & Electronics
Governor of Michigan4.9×Politics & Society
Goop3.29×Internet & Social Media
Fairy godmother4.57×Literature
Vocal harmony2.76×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Hibachi4.61×Food & Beverages
Kendra Scott1.68×Fashion & Accessoires
Grinch2.25×Movies & TV
UK garage2.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oceana (non-profit group) audience
TraitClusterScore
SustainabilityBALANCE2.4
Community OrientationOPEN1.72
Urban LifestyleOPEN1.66
TravellingTHRILL1.53
Pet OwnershipJOY1.46
IndividualismJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Oceana (non-profit group)
CountryShare
United States56.2%
Canada5.3%
Japan4.7%

See Oceana (non-profit group) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Oceana (non-profit group) have in United States?

Oceana (non-profit group) has an estimated audience of 357,236 people in United States, concentrated in New York and California.

What is the gender split and age of Oceana (non-profit group) fans?

62.6% of Oceana (non-profit group) fans are female, 37.4% are male, with an average age of 38.0 years.

Which brands do Oceana (non-profit group) fans like most?

Oceana (non-profit group) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Oceana (non-profit group) fans live in United States?

Oceana (non-profit group) fans in United States are most concentrated in New York (reach 83,551), California (reach 45,268), and Florida (reach 43,390). These three regions account for the largest share of the active audience.

What other brands do Oceana (non-profit group) fans also like?

Beyond Oceana (non-profit group) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Natural rubber (2.66×), and Collectable (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oceana (non-profit group). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.