Okayplayer Audience in United States

Okayplayer logo

Okayplayer has an estimated audience of 390,166 people in United States. 30.9% are female, 69.1% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Whataburger, Dog breed, 3D printing, Alaska, Litter box.

The average Okayplayer fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Whataburger, Dog breed, 3D printing, with strongest over-indexing on Whataburger (2.42× the country average). Demographically, the Okayplayer audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of Okayplayer fans

Demographic split for Okayplayer audience in United States
MetricValue
Female30.9%
Male69.1%
Average age40.7
Estimated audience size390,166

Audience persona

The typical Okayplayer fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Okayplayer in United States
RegionReachAffinity
California52,4261.22×
New York38,8061.78×
Texas21,4250.64×
Florida19,4460.74×
Georgia14,6271.22×
Pennsylvania13,8241.05×
Maryland13,6672.04×
Illinois11,7260.9×
New Jersey11,1131.12×
North Carolina10,8060.92×
Virginia9,0030.95×
Louisiana8,4471.68×
Washington8,4411.08×
Michigan7,3100.72×
Ohio6,4570.54×
Oregon6,3111.41×
Massachusetts6,0980.79×
Colorado4,7480.77×
Arizona3,8640.48×
Tennessee3,8160.49×
Indiana3,4180.48×
Missouri3,3100.53×
Connecticut3,2190.82×
Minnesota3,1360.56×
Alabama2,6700.49×
Utah2,5560.73×
South Carolina2,5260.43×
Wisconsin2,3820.41×
Mississippi2,3300.72×
Kentucky2,2990.47×
Washington, District of Columbia2,2841.95×
Arkansas2,0700.64×
Oklahoma2,0250.47×
Nevada1,8940.5×
Hawaii1,8281.09×
West Virginia1,7760.98×
Alaska1,7722.12×
Kansas1,6400.53×
Idaho1,6400.84×
Iowa1,5570.48×
Montana1,5451.43×
South Dakota1,5251.69×
North Dakota1,4851.85×
New Hampshire1,4630.95×
Wyoming1,4362.48×
Nebraska1,4330.73×
New Mexico1,4250.73×
Rhode Island1,4131.14×
Maine1,4121.01×
Vermont1,3902.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Okayplayer audience
BrandAffinityCategory
Whataburger2.42×Food & Beverages
Dog breed1.55×Pets & Animals
3D printing3.33×Technology & Electronics
Alaska2.17×Travel & Leisure
Litter box2.23×Pets & Animals
Israel2×Travel & Leisure
Ellen Burstyn7.7×Movies & TV
Mackenzie Foy6.24×Fashion & Accessoires
IS (Infinite Stratos)2.55×Literature
Emigrate (band)5.59×Music & Radio
Penn & Teller5.02×Movies & TV
Cass County, Missouri5.53×Travel & Leisure
Atkins diet2.76×Health
Yahoo Sports Fantasy3.68×
JibJab2.99×Internet & Social Media
Wikia1.75×Internet & Social Media
Overtone4.96×Beauty & Wellness
Home staging2.61×Home & Garden
Chili con carne3.92×Food & Beverages
Pro-Ject1.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Okayplayer audience
TraitClusterScore
Early Adopter MentalityPOWER2.66
Luxury OrientationPREMIUM1.91
LGBTQ+ IdentityOPEN1.69
Risk AppetiteTHRILL1.69
SustainabilityBALANCE1.4
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Okayplayer
CountryShare
United States96.0%
United Kingdom1.7%
Japan1.0%

See Okayplayer audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Okayplayer have in United States?

Okayplayer has an estimated audience of 390,166 people in United States, concentrated in California and New York.

What is the gender split and age of Okayplayer fans?

30.9% of Okayplayer fans are female, 69.1% are male, with an average age of 40.7 years.

Which brands do Okayplayer fans like most?

Okayplayer fans show strongest brand affinity for Whataburger (2.42×), Dog breed (1.55×), and 3D printing (3.33×) over the country average.

Where do Okayplayer fans live in United States?

Okayplayer fans in United States are most concentrated in California (reach 52,426), New York (reach 38,806), and Texas (reach 21,425). These three regions account for the largest share of the active audience.

What other brands do Okayplayer fans also like?

Beyond Okayplayer itself, the audience over-indexes on Dog breed (1.55×), 3D printing (3.33×), Alaska (2.17×), and Litter box (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Okayplayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.