Oldsmobile Audience in United States

Oldsmobile logo

Oldsmobile has an estimated audience of 648,082 people in United States. 34.6% are female, 65.4% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Diane Sawyer, Hammock camping, Totally Spies!, Keith Stanfield, Historic site.

The average Oldsmobile fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Sawyer, Hammock camping, Totally Spies!, with strongest over-indexing on Diane Sawyer (22.86× the country average). Demographically, the Oldsmobile audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Oldsmobile fans

Demographic split for Oldsmobile audience in United States
MetricValue
Female34.6%
Male65.4%
Average age44.0
Estimated audience size648,082

Audience persona

The typical Oldsmobile fan in United States is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Diane Sawyer.

Top regions in United States

Top regions ranked by reach for Oldsmobile in United States
RegionReachAffinity
California66,5190.93×
Texas59,7261.07×
Florida38,8560.89×
New York25,7960.71×
Illinois25,1981.17×
Ohio22,9181.15×
Michigan20,8861.23×
Pennsylvania20,8390.95×
North Carolina20,4181.05×
Georgia20,2531.01×
Tennessee14,1241.09×
Virginia13,8310.88×
Indiana13,7331.16×
Washington12,9671×
Missouri12,2871.18×
Arizona11,8200.89×
New Jersey11,4500.69×
Wisconsin10,5261.08×
Massachusetts10,4010.81×
South Carolina9,6830.99×
Colorado9,6480.94×
Alabama9,5811.06×
Minnesota9,5571.03×
Louisiana9,4671.13×
Kentucky9,2471.14×
Oklahoma8,8141.22×
Maryland8,1790.73×
Oregon8,0651.09×
Iowa6,4951.22×
Mississippi6,4891.22×
Arkansas6,2651.17×
Kansas6,0861.19×
Utah5,9241.02×
Connecticut5,7640.89×
Nevada5,3620.86×
Idaho3,8551.19×
Nebraska3,7241.15×
New Mexico3,5731.1×
West Virginia3,4831.15×
New Hampshire2,3310.91×
Maine2,1400.92×
Montana1,8711.04×
South Dakota1,7821.19×
Rhode Island1,7110.83×
Hawaii1,6420.59×
North Dakota1,6091.21×
Washington, District of Columbia1,3330.68×
Delaware1,2630.71×
Alaska1,1550.83×
Wyoming8750.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oldsmobile audience
BrandAffinityCategory
Diane Sawyer22.86×Movies & TV
Hammock camping9.93×Travel & Leisure
Totally Spies!14.69×Movies & TV
Keith Stanfield7.39×Movies & TV
Historic site4.59×Arts & Culture
Minnesota1.75×Travel & Leisure
Elsword14.59×Games
Israel1.67×Travel & Leisure
Hipster7.58×Politics & Society
Manual labour4.98×Business & Career
MK2.98×Music & Radio
N1 road (South Africa)2.91×Travel & Leisure
Wikia2.16×Internet & Social Media
Better Off Dead (film)6.63×Movies & TV
Urban horticulture2.13×Home & Garden
Goose (band)3.61×Pets & Animals
Hog Hunting1.93×Sports
Nebraska Cornhuskers football1.99×Sports
JDSU1.67×Business & Career
Corona (band)2.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oldsmobile audience
TraitClusterScore
Quality AwarenessPREMIUM1.91
PatriotismCONSERVATISM1.44
Career OrientationPOWER1.34
Need for SecurityCONSERVATISM1.29
IndividualismJOY1.2
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Oldsmobile
CountryShare
United States54.3%
United Kingdom9.8%
Canada5.1%

See Oldsmobile audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Oldsmobile have in United States?

Oldsmobile has an estimated audience of 648,082 people in United States, concentrated in California and Texas.

What is the gender split and age of Oldsmobile fans?

34.6% of Oldsmobile fans are female, 65.4% are male, with an average age of 44.0 years.

Which brands do Oldsmobile fans like most?

Oldsmobile fans show strongest brand affinity for Diane Sawyer (22.86×), Hammock camping (9.93×), and Totally Spies! (14.69×) over the country average.

Where do Oldsmobile fans live in United States?

Oldsmobile fans in United States are most concentrated in California (reach 66,519), Texas (reach 59,726), and Florida (reach 38,856). These three regions account for the largest share of the active audience.

What other brands do Oldsmobile fans also like?

Beyond Oldsmobile itself, the audience over-indexes on Hammock camping (9.93×), Totally Spies! (14.69×), Keith Stanfield (7.39×), and Historic site (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oldsmobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.