Online Shopping Mall Audience in United States

Online Shopping Mall logo

Online Shopping Mall has an estimated audience of 3,069,857 people in United States. 59.0% are female, 41.0% are male, average age 26.7. Top regions: Georgia, California, Texas. Top brand affinities: Bank account, Historic site, Vocal harmony, Bully (2011 film), Natural rubber.

The average Online Shopping Mall fan in United States is 26.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Bank account, Historic site, Vocal harmony, with strongest over-indexing on Bank account (3.06× the country average). Demographically, the Online Shopping Mall audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Online Shopping Mall fans

Demographic split for Online Shopping Mall audience in United States
MetricValue
Female59.0%
Male41.0%
Average age26.7
Estimated audience size3,069,857

Audience persona

The typical Online Shopping Mall fan in United States is more female, around 26.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Online Shopping Mall in United States
RegionReachAffinity
Georgia386,7414.09×
California202,1720.6×
Texas201,9020.77×
Florida137,8330.66×
New York130,8910.76×
Illinois92,9930.91×
Pennsylvania88,5580.86×
New Jersey80,7361.03×
Ohio69,9590.74×
North Carolina67,1900.73×
Michigan64,5970.8×
Virginia50,8380.68×
Arizona49,3080.79×
Tennessee47,5340.77×
Massachusetts45,2770.75×
Maryland42,3050.8×
Indiana40,5090.72×
Kentucky38,0470.99×
Missouri34,9900.71×
South Carolina34,8340.75×
Alabama32,0760.75×
Colorado31,9760.66×
Washington31,1990.51×
Louisiana30,6300.77×
Kansas29,5521.22×
Wisconsin28,1100.61×
Minnesota26,9100.61×
Nevada26,5450.89×
Connecticut25,7750.84×
Oklahoma24,9420.73×
Oregon22,4620.64×
Utah22,3280.81×
Mississippi21,9230.87×
Arkansas20,8670.83×
Iowa19,7430.78×
West Virginia17,7751.24×
New Hampshire15,2321.26×
Hawaii14,8251.12×
Idaho14,3250.93×
Alaska14,1902.16×
Rhode Island13,8281.42×
Maine13,1921.2×
Nebraska12,5160.81×
New Mexico12,4510.81×
Montana12,3701.45×
South Dakota12,2101.72×
Delaware12,1581.44×
North Dakota11,8881.89×
Washington, District of Columbia10,3641.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online Shopping Mall audience
BrandAffinityCategory
Bank account3.06×Business & Career
Historic site5.06×Arts & Culture
Vocal harmony4.33×Music & Radio
Bully (2011 film)6.41×Movies & TV
Natural rubber1.93×Cars & Mobility
Fairy godmother6.87×Literature
Grinch3.65×Movies & TV
Endless Space21.62×Games
Home equity1.64×Home & Garden
Governor of Michigan6.13×Politics & Society
Goop4.26×Internet & Social Media
Mothercare2.51×Kids & Family
Nationality1.64×Politics & Society
Elsword10.57×Games
JDSU1.95×Business & Career
Hebe4.14×Home & Garden
The Devil's Rejects6.42×Movies & TV
Mathcore4.93×Music & Radio
Women's empowerment2.54×Politics & Society
Jordan Fisher5.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online Shopping Mall audience
TraitClusterScore
Luxury OrientationPREMIUM2.32
Design AffinityPREMIUM2.06
Quality AwarenessPREMIUM1.89
IndulgenceJOY1.68
Pet OwnershipJOY1.44
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Online Shopping Mall
CountryShare
United States54.8%
India13.7%
Italy6.8%

See Online Shopping Mall audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Online Shopping Mall have in United States?

Online Shopping Mall has an estimated audience of 3,069,857 people in United States, concentrated in Georgia and California.

What is the gender split and age of Online Shopping Mall fans?

59.0% of Online Shopping Mall fans are female, 41.0% are male, with an average age of 26.7 years.

Which brands do Online Shopping Mall fans like most?

Online Shopping Mall fans show strongest brand affinity for Bank account (3.06×), Historic site (5.06×), and Vocal harmony (4.33×) over the country average.

Where do Online Shopping Mall fans live in United States?

Online Shopping Mall fans in United States are most concentrated in Georgia (reach 386,741), California (reach 202,172), and Texas (reach 201,902). These three regions account for the largest share of the active audience.

What other brands do Online Shopping Mall fans also like?

Beyond Online Shopping Mall itself, the audience over-indexes on Historic site (5.06×), Vocal harmony (4.33×), Bully (2011 film) (6.41×), and Natural rubber (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online Shopping Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.