Order of the Bath Audience in United States

Order of the Bath logo

Order of the Bath has an estimated audience of 351,603 people in United States. 77.3% are female, 22.7% are male, average age 46.1. Top regions: California, Texas, New York. Top brand affinities: Who Wants to Be a Millionaire?, Whataburger, Product design, Israel, Goop.

The average Order of the Bath fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Who Wants to Be a Millionaire?, Whataburger, Product design, with strongest over-indexing on Who Wants to Be a Millionaire? (11.18× the country average). Demographically, the Order of the Bath audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Order of the Bath fans

Demographic split for Order of the Bath audience in United States
MetricValue
Female77.3%
Male22.7%
Average age46.1
Estimated audience size351,603

Audience persona

The typical Order of the Bath fan in United States is more female, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Order of the Bath in United States
RegionReachAffinity
California16,2690.42×
Texas11,0920.37×
New York9,2780.47×
Florida8,0790.34×
Ohio6,4870.6×
Virginia5,5760.65×
Illinois4,9520.42×
Georgia4,8000.44×
Pennsylvania4,5750.39×
North Carolina3,9080.37×
Massachusetts3,4080.49×
Michigan3,3210.36×
Missouri3,2950.58×
New Jersey3,1870.36×
Mississippi3,1491.09×
Louisiana3,0330.67×
Kentucky2,9170.66×
Maryland2,8580.47×
Arkansas2,7970.97×
Oklahoma2,7360.7×
Washington2,6930.38×
Tennessee2,6900.38×
South Carolina2,6700.5×
Arizona2,6510.37×
Alabama2,6060.53×
Indiana2,6020.41×
West Virginia2,6001.59×
Alaska2,5943.45×
Wisconsin2,5690.49×
Kansas2,4010.87×
Idaho2,4011.36×
Hawaii2,2931.52×
Iowa2,2800.79×
Montana2,2612.32×
Colorado2,2120.4×
Utah2,2110.7×
North Dakota2,1733.01×
New Hampshire2,1421.55×
Wyoming2,1034.03×
Nebraska2,0971.19×
Connecticut2,0940.59×
New Mexico2,0861.18×
Nevada2,0800.61×
Rhode Island2,0681.85×
Maine2,0671.64×
Oregon2,0530.51×
Vermont2,0343.3×
Minnesota1,9680.39×
Delaware1,8521.91×
Washington, District of Columbia1,4491.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Order of the Bath audience
BrandAffinityCategory
Who Wants to Be a Millionaire?11.18×Movies & TV
Whataburger1.77×Food & Beverages
Product design1.96×Business & Career
Israel1.95×Travel & Leisure
Goop4.48×Internet & Social Media
Governor of Michigan5.64×Politics & Society
Wok4.67×Food & Beverages
Elsword11.18×Games
Grinch2.62×Movies & TV
Fairy godmother4.61×Literature
headspace5.52×Health
Hibachi4.45×Food & Beverages
Zoo Tycoon (series)11.18×Games
Google Home3.51×Technology & Electronics
Vocal harmony2.45×Music & Radio
Kendra Scott1.56×Fashion & Accessoires
Historic site2.1×Arts & Culture
Hipster4.72×Politics & Society
Grace Slick4.28×Music & Radio
TV Fanatic5.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Order of the Bath audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
SustainabilityBALANCE1.38
ExtroversionTHRILL1.35
Quality AwarenessPREMIUM1.25
Community OrientationOPEN1.22
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Order of the Bath
CountryShare
United States73.4%
United Kingdom9.5%
France5.0%

See Order of the Bath audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Order of the Bath have in United States?

Order of the Bath has an estimated audience of 351,603 people in United States, concentrated in California and Texas.

What is the gender split and age of Order of the Bath fans?

77.3% of Order of the Bath fans are female, 22.7% are male, with an average age of 46.1 years.

Which brands do Order of the Bath fans like most?

Order of the Bath fans show strongest brand affinity for Who Wants to Be a Millionaire? (11.18×), Whataburger (1.77×), and Product design (1.96×) over the country average.

Where do Order of the Bath fans live in United States?

Order of the Bath fans in United States are most concentrated in California (reach 16,269), Texas (reach 11,092), and New York (reach 9,278). These three regions account for the largest share of the active audience.

What other brands do Order of the Bath fans also like?

Beyond Order of the Bath itself, the audience over-indexes on Whataburger (1.77×), Product design (1.96×), Israel (1.95×), and Goop (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Order of the Bath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.