Rascasse Audience Intelligence

Orthodontics Audience in United States

A data profile of the people who buy, follow and care about Orthodontics in United States — modelled from more than twelve digital signal sources. Orthodontics has an estimated audience of 7,405,082 people in United States.

#163among Field of study in United States#2907among Topic in United States#198in Health

The average Orthodontics fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dentistry, Eva Green, Real property, with strongest over-indexing on Dentistry (3.32× the country average).

Demographically, the Orthodontics audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orthodontics fan in United States is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Dentistry.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orthodontics profile in United States.

Audience size
7.4M
in United States
Gender
66.3%♀
33.7% male
Age
37.3
average years
Country rank
#4784
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orthodontics fans

66.3% are female, 33.7% are male, average age 37.3.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Orthodontics audience in United States
MetricValue
Female66.3%
Male33.7%
Average age37.3
Estimated audience size7,405,082
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Orthodontics audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3922%
40-4922%
50+13%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Orthodontics audience comes from United States.

Worldwide audience distribution share by country for Orthodontics
CountryShare
United States31.9%
Brazil7.6%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orthodontics audience in United States is strongest.

Fig. 05

Top regions by affinity

Orthodontics fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~80K2.25×
02Virginia~200K1.34×
03Washington~200K1.34×
04Idaho~50K1.33×
05California~1M1.25×
06Utah~80K1.23×
07Texas~800K1.19×
08Tennessee~200K1.16×
09Georgia~300K1.15×
10Florida~600K1.13×
11Oklahoma~90K1.13×
12Oregon~90K1.12×
13Minnesota~100K1.11×
14Illinois~300K1.10×
15Wisconsin~100K1.08×
16New Jersey~200K1.07×
17Hawaii~30K1.07×
18Arizona~200K1.06×
19Maryland~100K1.06×
20Louisiana~100K1.06×
21North Carolina~200K1.05×
22Colorado~100K1.05×
23Arkansas~60K1.04×
24Nevada~70K1.03×
25Kansas~60K1.03×
26New York~400K0.98×
27Delaware~20K0.98×
28Michigan~200K0.97×
29Connecticut~70K0.96×
30New Mexico~40K0.96×
31Indiana~100K0.93×
32Missouri~100K0.93×
33Pennsylvania~200K0.92×
34Mississippi~60K0.92×
35Washington, District of Columbia~20K0.90×
36South Dakota~20K0.90×
37Alaska~10K0.90×
38Massachusetts~100K0.89×
39Iowa~50K0.89×
40Rhode Island~20K0.87×
41Alabama~90K0.86×
42South Carolina~90K0.85×
43North Dakota~10K0.85×
44Ohio~200K0.83×
45Kentucky~80K0.82×
46Montana~20K0.81×
47New Hampshire~20K0.80×
48West Virginia~30K0.79×
49Vermont~10K0.77×
50Maine~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Orthodontics, United States
0.75×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orthodontics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orthodontics audience
#·InterestCategoryAffinity×
01Eva GreenMovies & TV8.66×
02RonaldinhoSports8.66×
03Restorative dentistryHealth8.66×
04Nick LacheyMovies & TV8.66×
05Proton (automobile)Cars & Mobility7.88×
06Crazy, Stupid, Love.Movies & TV6.30×
07Michael StrahanMovies & TV6.09×
08Christoph WaltzMovies & TV5.49×
09DentistryBusiness & Career3.32×
10Western UnionBusiness & Career2.85×
11City BankBusiness & Career2.45×
12Real propertyHome & Garden2.32×
13Bath and BodyworksShopping1.98×
14High schoolBusiness & Career1.79×
15Spanish languagePolitics & Society1.78×
16The UPS StoreShopping1.71×
17Dog walkingPets & Animals1.62×
18Subscription business modelShopping1.57×
19Five BelowShopping1.56×
20NBA FinalsSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orthodontics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orthodontics audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.34×
Career OrientationPOWER1.31×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orthodontics audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
TraditionCONSERVATISM0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orthodontics have in United States?

Orthodontics has an estimated audience of 7,405,082 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Orthodontics fans?

66.3% of Orthodontics fans are female, 33.7% are male, with an average age of 37.3 years.

03

Which brands do Orthodontics fans like most?

Orthodontics fans show strongest brand affinity for Dentistry (3.32×), Eva Green (8.66×), and Real property (2.32×) over the country average.

04

Where do Orthodontics fans live in United States?

Orthodontics fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Orthodontics fans also like?

Beyond Orthodontics itself, the audience over-indexes on Eva Green (8.66×), Real property (2.32×), Ronaldinho (8.66×), and The UPS Store (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Orthodontics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orthodontics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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