Orthodontics Audience in United States

Orthodontics logo

Orthodontics has an estimated audience of 7,405,082 people in United States. 66.3% are female, 33.7% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Grinch, Hibachi.

The average Orthodontics fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Orthodontics audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Orthodontics fans

Demographic split for Orthodontics audience in United States
MetricValue
Female66.3%
Male33.7%
Average age37.3
Estimated audience size7,405,082

Audience persona

The typical Orthodontics fan in United States is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Orthodontics in United States
RegionReachAffinity
California1,062,1461.3×
Texas783,9321.23×
Florida555,0161.11×
New York439,4581.06×
Georgia268,6131.18×
Illinois264,6981.07×
North Carolina241,9991.09×
Pennsylvania228,8210.92×
Virginia221,8181.23×
New Jersey214,9781.14×
Washington205,0291.38×
Michigan194,2291×
Ohio179,0410.78×
Arizona156,5031.04×
Tennessee154,2491.04×
Maryland137,4201.08×
Massachusetts132,0500.91×
Colorado126,1961.08×
Minnesota121,2351.14×
Indiana120,8340.89×
Wisconsin118,5311.06×
Missouri111,2620.93×
Oregon105,9451.25×
Nebraska100,9772.72×
South Carolina95,0160.85×
Oklahoma89,7821.09×
Utah89,7261.35×
Alabama86,6040.84×
Louisiana83,3580.87×
Nevada74,4761.04×
Connecticut73,3750.99×
Kentucky71,9660.78×
Arkansas67,4111.1×
Kansas56,6220.97×
Mississippi51,6700.85×
Iowa48,5780.8×
Idaho48,1851.3×
New Mexico35,0980.95×
Hawaii33,8421.06×
New Hampshire21,3310.73×
West Virginia20,9260.61×
Washington, District of Columbia19,9440.9×
Rhode Island18,3570.78×
Delaware17,9680.88×
Maine17,0660.64×
Montana14,3530.7×
South Dakota14,1670.83×
Alaska12,3150.78×
North Dakota10,0930.66×
Vermont7,0330.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orthodontics audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan20.52×Politics & Society
Goop12.91×Internet & Social Media
Grinch6.53×Movies & TV
Hibachi12.58×Food & Beverages
Grace Slick13.76×Music & Radio
Wok10.05×Food & Beverages
Google Home9.5×Technology & Electronics
headspace13.48×Health
Hipster13.77×Politics & Society
El Paso County, Colorado18.23×Travel & Leisure
Cherish (group)14.92×Music & Radio
Vocal harmony5.85×Music & Radio
No Escape (1994 film)13.82×Movies & TV
Fairy godmother8.86×Literature
TV Fanatic11.95×Movies & TV
Hardik Pandya15.9×Sports
National Paralympic Committee23.7×Sports
Hickok4516.54×Internet & Social Media
Historic site4×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orthodontics audience
TraitClusterScore
Price SensitivityPREMIUM1.18
Quality AwarenessPREMIUM1.11
Family OrientationCONSERVATISM1.08
CreativityOPEN1.02
Social Media UsageJOY1.01
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Orthodontics
CountryShare
United States31.9%
Brazil7.6%
United Kingdom5.0%

See Orthodontics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Orthodontics have in United States?

Orthodontics has an estimated audience of 7,405,082 people in United States, concentrated in California and Texas.

What is the gender split and age of Orthodontics fans?

66.3% of Orthodontics fans are female, 33.7% are male, with an average age of 37.3 years.

Which brands do Orthodontics fans like most?

Orthodontics fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (20.52×), and Goop (12.91×) over the country average.

Where do Orthodontics fans live in United States?

Orthodontics fans in United States are most concentrated in California (reach 1,062,146), Texas (reach 783,932), and Florida (reach 555,016). These three regions account for the largest share of the active audience.

What other brands do Orthodontics fans also like?

Beyond Orthodontics itself, the audience over-indexes on Governor of Michigan (20.52×), Goop (12.91×), Grinch (6.53×), and Hibachi (12.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orthodontics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.