Orthodontics Audience in Germany
Orthodontics has an estimated audience of 400,287 people in Germany. 60.6% are female, 39.4% are male, average age 38.6. Top brand affinities: Jotex, Western Union, Tooth brushing, Real property, Toothbrush.
Top brand affinities include Jotex, Western Union, Tooth brushing, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Orthodontics audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Orthodontics fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.6 |
| Estimated audience size | 400,287 |
Audience persona
The typical Orthodontics fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 11.4× | Business & Career |
| Tooth brushing | 16.37× | Health |
| Real property | 4.99× | Home & Garden |
| Toothbrush | 7.55× | Beauty & Wellness |
| Netto Marken-Discount | 2.21× | Shopping |
| Pets | 1.74× | Pets & Animals |
| General practitioner | 9.27× | Health |
| Automobiles | 1.7× | Cars & Mobility |
| Headphones | 4.18× | Technology & Electronics |
| Indeed.com | 2.18× | Business & Career |
| Focus | 2.57× | News |
| Preventive healthcare | 3.41× | Health |
| Satire | 2.96× | Literature |
| Dentistry | 4.38× | Business & Career |
| German television comedy | 3.56× | Movies & TV |
| Image scanner | 6.95× | Technology & Electronics |
| Freeware | 1.61× | Technology & Electronics |
| University | 2.36× | Business & Career |
| Shampoo | 2.42× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.36 |
| Quality Awareness | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Need for Security | CONSERVATISM | 1.21 |
| Design Affinity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Brazil | 7.6% |
| United Kingdom | 5.0% |
See Orthodontics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orthodontics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.