Rascasse Audience Intelligence

Orthodontics Audience in Germany

A data profile of the people who buy, follow and care about Orthodontics in Germany — modelled from more than twelve digital signal sources. Orthodontics has an estimated audience of 400,287 people in Germany.

#253among Field of study in Germany#5272among Topic in Germany#409in Health

The average Orthodontics fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tooth brushing, Dentistry, Taco Bell, with strongest over-indexing on Tooth brushing (15.14× the country average).

Demographically, the Orthodontics audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Orthodontics fan in Germany is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Tooth brushing.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orthodontics profile in Germany.

Audience size
400K
in Germany
Gender
60.6%♀
39.4% male
Age
38.6
average years
Country rank
#14007
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orthodontics fans

60.6% are female, 39.4% are male, average age 38.6.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Orthodontics audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age38.6
Estimated audience size400,287
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Orthodontics audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Orthodontics audience comes from Germany.

Worldwide audience distribution share by country for Orthodontics
CountryShare
United States31.9%
Brazil7.6%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orthodontics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Orthodontics fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.66×
02Berlin~20K1.27×
03Nordrhein-Westfalen~100K1.14×
04Baden-Württemberg~60K1.12×
05Hamburg~9K1.05×
06Bremen~4K1.05×
07Rheinland-Pfalz~20K1.02×
08Saarland~5K1.00×
09Bayern~60K0.98×
10Thüringen~10K0.96×
11Mecklenburg-Vorpommern~7K0.96×
12Sachsen-Anhalt~10K0.95×
13Brandenburg~10K0.94×
14Schleswig-Holstein~10K0.93×
15Sachsen~20K0.90×
16Niedersachsen~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Orthodontics, Germany
0.85×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orthodontics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orthodontics audience
#·InterestCategoryAffinity×
01Taco BellFood & Beverages17.22×
02White TeethBeauty & Wellness15.61×
03Tooth brushingHealth15.14×
04Restorative dentistryHealth14.18×
05HSBCBusiness & Career12.27×
06General practitionerHealth9.32×
07ToothbrushBeauty & Wellness8.73×
08DentistryBusiness & Career8.64×
09MouthwashHealth6.67×
10Preventive healthcareHealth5.42×
11EssoCars & Mobility3.02×
12Western UnionBusiness & Career2.90×
13FocusNews2.54×
14Netto Marken-DiscountShopping2.20×
15SunExpressTravel & Leisure2.08×
16TagesschauMovies & TV1.79×
17Indeed.comBusiness & Career1.76×
18CommerzbankBusiness & Career1.73×
19PostbankBusiness & Career1.69×
20KauflandShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orthodontics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orthodontics audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
Need for SecurityCONSERVATISM1.59×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orthodontics audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Sports ActivityPOWER0.87×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orthodontics have in Germany?

Orthodontics has an estimated audience of 400,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Orthodontics fans?

60.6% of Orthodontics fans are female, 39.4% are male, with an average age of 38.6 years.

03

Which brands do Orthodontics fans like most?

Orthodontics fans show strongest brand affinity for Tooth brushing (15.14×), Dentistry (8.64×), and Taco Bell (17.22×) over the country average.

04

Where do Orthodontics fans live in Germany?

Orthodontics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Orthodontics fans also like?

Beyond Orthodontics itself, the audience over-indexes on Dentistry (8.64×), Taco Bell (17.22×), Toothbrush (8.73×), and Preventive healthcare (5.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Orthodontics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Orthodontics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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