Rascasse Audience Intelligence

Ouija (2007 film) Audience in United States

A data profile of the people who buy, follow and care about Ouija (2007 film) in United States — modelled from more than twelve digital signal sources. Ouija (2007 film) has an estimated audience of 592,683 people in United States.

#47among Horror in United States#2860among Movie / TV Show / Series in United States#6162in Movies & TV

The average Ouija (2007 film) fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pan's Labyrinth, Jeffrey Dean Morgan, The Strangers (2008 film), with strongest over-indexing on Pan's Labyrinth (72.58× the country average).

Demographically, the Ouija (2007 film) audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ouija (2007 film) fan in United States is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ouija (2007 film) profile in United States.

Audience size
593K
in United States
Gender
54.1%♀
45.9% male
Age
39.2
average years
Country rank
#33059
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ouija (2007 film) viewers

54.1% are female, 45.9% are male, average age 39.2.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Ouija (2007 film) audience in United States
MetricValue
Female54.1%
Male45.9%
Average age39.2
Estimated audience size592,683
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Ouija (2007 film) audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4918%
50+20%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Ouija (2007 film) audience comes from United States.

Worldwide audience distribution share by country for Ouija (2007 film)
CountryShare
United States19.8%
Mexico11.7%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ouija (2007 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ouija (2007 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.20×
02California~80K1.16×
03Arizona~10K1.15×
04Texas~60K1.13×
05Alaska~1K1.13×
06Oklahoma~7K1.10×
07Washington~10K1.09×
08Kentucky~8K1.09×
09Oregon~7K1.09×
10New Mexico~3K1.09×
11Indiana~10K1.07×
12Nevada~6K1.07×
13Colorado~10K1.05×
14Kansas~5K1.04×
15Idaho~3K1.04×
16Massachusetts~10K1.03×
17Louisiana~8K1.03×
18Illinois~20K1.01×
19Tennessee~10K1.01×
20West Virginia~3K1.01×
21Missouri~10K1.00×
22South Carolina~9K1.00×
23Alabama~8K1.00×
24Arkansas~5K1.00×
25Maryland~10K0.99×
26Maine~2K0.99×
27New York~30K0.98×
28Minnesota~8K0.98×
29Nebraska~3K0.98×
30Vermont~1K0.98×
31Florida~40K0.97×
32Connecticut~6K0.97×
33South Dakota~1K0.97×
34Pennsylvania~20K0.96×
35Iowa~5K0.96×
36Montana~2K0.96×
37North Dakota~1K0.96×
38Georgia~20K0.95×
39Ohio~20K0.95×
40Virginia~10K0.95×
41New Hampshire~2K0.95×
42Wisconsin~8K0.94×
43Rhode Island~2K0.94×
44North Carolina~20K0.93×
45New Jersey~10K0.93×
46Michigan~10K0.90×
47Mississippi~4K0.90×
48Washington, District of Columbia~2K0.90×
49Delaware~1K0.88×
50Hawaii~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Ouija (2007 film), United States
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ouija (2007 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ouija (2007 film) audience
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV72.58×
02Panic RoomMovies & TV53.18×
03The Strangers (2008 film)Movies & TV49.28×
04The Conjuring 2Movies & TV48.15×
05Crimson PeakMovies & TV47.31×
06Bates Motel (TV series)Movies & TV44.21×
07Jeffrey Dean MorganMovies & TV44.11×
08SuspiriaMovies & TV44.07×
09A Quiet PlaceMovies & TV43.01×
10Dracula UntoldMovies & TV39.45×
11CreepypastaLiterature33.67×
12The PurgeMovies & TV27.34×
13Sam RaimiMovies & TV25.97×
14The Sixth SenseMovies & TV25.40×
1524 (TV series)Movies & TV20.00×
16House of Cards (U.S. TV series)Movies & TV20.00×
17Die HardMovies & TV17.97×
18Rami MalekMovies & TV14.51×
19Pizza HutFood & Beverages4.56×
20SubwayFood & Beverages4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ouija (2007 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ouija (2007 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
ExtroversionTHRILL1.66×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ouija (2007 film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ouija (2007 film) have in United States?

Ouija (2007 film) has an estimated audience of 592,683 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ouija (2007 film) viewers?

54.1% of Ouija (2007 film) fans are female, 45.9% are male, with an average age of 39.2 years.

03

Which brands do Ouija (2007 film) fans like most?

Ouija (2007 film) fans show strongest brand affinity for Pan's Labyrinth (72.58×), Jeffrey Dean Morgan (44.11×), and The Strangers (2008 film) (49.28×) over the country average.

04

Where do Ouija (2007 film) fans live in United States?

Ouija (2007 film) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ouija (2007 film) fans also like?

Beyond Ouija (2007 film) itself, the audience over-indexes on Jeffrey Dean Morgan (44.11×), The Strangers (2008 film) (49.28×), A Quiet Place (43.01×), and The Conjuring 2 (48.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ouija (2007 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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