Ouija (2007 film) Audience in United States

Ouija (2007 film) logo

Ouija (2007 film) has an estimated audience of 590,616 people in United States. 54.1% are female, 45.9% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Combat sport, Paleo Grubs, Dog breed, Huánuco.

The average Ouija (2007 film) fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Combat sport, Paleo Grubs, with strongest over-indexing on Grace Slick (56.23× the country average). Demographically, the Ouija (2007 film) audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Ouija (2007 film) fans

Demographic split for Ouija (2007 film) audience in United States
MetricValue
Female54.1%
Male45.9%
Average age39.2
Estimated audience size590,616

Audience persona

The typical Ouija (2007 film) fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Ouija (2007 film) in United States
RegionReachAffinity
California76,9951.19×
Texas60,5761.19×
Florida39,2580.98×
New York33,6911.02×
Illinois20,5321.04×
Pennsylvania19,6360.99×
Georgia18,2371×
Ohio18,0480.99×
North Carolina17,4320.98×
New Jersey14,8550.99×
Michigan14,2880.93×
Arizona14,1611.17×
Virginia13,9720.97×
Washington13,3661.13×
Massachusetts12,4021.07×
Tennessee12,1391.02×
Indiana11,8381.1×
Colorado10,1571.09×
Maryland10,1321×
Missouri9,7011.02×
South Carolina9,1931.03×
Minnesota8,7861.04×
Wisconsin8,4480.95×
Alabama8,1410.99×
Kentucky8,0591.09×
Oregon7,4761.1×
Oklahoma7,2571.11×
Louisiana6,8470.9×
Utah6,5941.25×
Nevada6,3321.11×
Connecticut5,6640.96×
Kansas4,8161.03×
Arkansas4,7950.99×
Iowa4,6320.95×
Mississippi4,1560.85×
New Mexico3,2861.11×
Idaho3,0901.04×
Nebraska2,9010.98×
West Virginia2,7200.99×
New Hampshire2,0900.9×
Maine2,0620.97×
Hawaii2,0430.8×
Rhode Island1,6220.86×
Washington, District of Columbia1,5640.88×
Montana1,4440.88×
Alaska1,4361.14×
Delaware1,3030.8×
South Dakota1,1720.86×
North Dakota1,0380.86×
Vermont9220.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ouija (2007 film) audience
BrandAffinityCategory
Grace Slick56.23×Music & Radio
Combat sport4×Sports
Paleo Grubs193.3×Food & Beverages
Dog breed2.63×Pets & Animals
Huánuco20.85×Travel & Leisure
Home construction2.16×Home & Garden
The Nice Guys10.89×Movies & TV
Autlán36.92×Travel & Leisure
Google Photos3.02×Technology & Electronics
Elsword19.22×Games
Grinch4.61×Movies & TV
3D printing2.89×Technology & Electronics
Racing2.93×Cars & Mobility
Fairy godmother7.22×Literature
John Havlicek14.05×Sports
Home staging4.69×Home & Garden
Panama3.25×Travel & Leisure
Bank account2.17×Business & Career
Goop4.61×Internet & Social Media
Arnold Palmer5.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ouija (2007 film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Risk AppetiteTHRILL2.14
ExtroversionTHRILL2.09
LGBTQ+ IdentityOPEN1.7
TraditionCONSERVATISM1.4
Convenience OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Ouija (2007 film)
CountryShare
United States21.6%
Brazil6.3%
Mexico6.0%

See Ouija (2007 film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Ouija (2007 film) have in United States?

Ouija (2007 film) has an estimated audience of 590,616 people in United States, concentrated in California and Texas.

What is the gender split and age of Ouija (2007 film) fans?

54.1% of Ouija (2007 film) fans are female, 45.9% are male, with an average age of 39.2 years.

Which brands do Ouija (2007 film) fans like most?

Ouija (2007 film) fans show strongest brand affinity for Grace Slick (56.23×), Combat sport (4×), and Paleo Grubs (193.3×) over the country average.

Where do Ouija (2007 film) fans live in United States?

Ouija (2007 film) fans in United States are most concentrated in California (reach 76,995), Texas (reach 60,576), and Florida (reach 39,258). These three regions account for the largest share of the active audience.

What other brands do Ouija (2007 film) fans also like?

Beyond Ouija (2007 film) itself, the audience over-indexes on Combat sport (4×), Paleo Grubs (193.3×), Dog breed (2.63×), and Huánuco (20.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ouija (2007 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.