Pale Rider Audience in United States

Pale Rider has an estimated audience of 496,035 people in United States. 5.4% are female, 94.6% are male, average age 54.8. Top regions: California, Texas, Florida. Top brand affinities: NASCAR, Motocross, Keanu Reeves, Racing games, Ford Mustang.

The average Pale Rider fan in United States is 54.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NASCAR, Motocross, Keanu Reeves, with strongest over-indexing on NASCAR (2.87× the country average). Demographically, the Pale Rider audience skews more male with an average age of 54.8, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Pale Rider fans

Demographic split for Pale Rider audience in United States
MetricValue
Female5.4%
Male94.6%
Average age54.8
Estimated audience size496,035

Audience persona

The typical Pale Rider fan in United States is more male, around 54.8 years old, with strong Tradition tendencies and a notable affinity for NASCAR.

Top regions in United States

Top regions ranked by reach for Pale Rider in United States
RegionReachAffinity
California38,6860.71×
Texas35,5560.83×
Florida23,0060.69×
Ohio17,9191.17×
New York15,6760.57×
Pennsylvania15,3440.92×
Illinois14,5760.88×
North Carolina14,2210.95×
Michigan12,2010.94×
Tennessee11,5401.16×
Georgia11,3940.75×
Missouri10,8951.36×
Arizona10,3181.02×
Indiana9,7371.07×
Virginia9,5500.79×
Washington9,3470.94×
Wisconsin8,6441.16×
Alabama8,3851.21×
Kentucky8,2041.32×
Oklahoma7,6581.39×
Colorado7,2260.92×
Minnesota7,1541.01×
South Carolina7,0400.94×
Massachusetts6,4370.66×
New Jersey6,2470.5×
Oregon6,1611.08×
Louisiana5,6970.89×
Iowa5,5681.36×
Maryland5,4910.64×
Arkansas5,3741.32×
Kansas5,0841.3×
Mississippi4,5371.11×
Nevada4,1670.87×
Idaho4,1411.66×
Utah3,9530.89×
Connecticut3,2880.66×
West Virginia3,1551.37×
Nebraska2,9901.2×
New Mexico2,6181.05×
Montana2,3821.73×
Maine1,7400.98×
South Dakota1,5561.36×
New Hampshire1,5380.79×
Hawaii1,4450.68×
North Dakota1,2351.21×
Wyoming1,0971.49×
Rhode Island1,0790.68×
Alaska1,0050.95×
Delaware8320.61×
Vermont7250.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pale Rider audience
BrandAffinityCategory
NASCAR2.87×Sports
Motocross3.7×Sports
Keanu Reeves3.76×Movies & TV
Racing games2.76×Games
Ford Mustang3.51×Cars & Mobility
Harley-Davidson2.58×Cars & Mobility
Hard rock1.86×Music & Radio
Punk rock1.56×Music & Radio
Sandra Bullock3.59×Movies & TV
WWE1.64×Sports
Role-playing games1.69×Games
Solar energy1.58×Home & Garden
Whisky1.63×Food & Beverages
Action games1.65×Games
Outdoors1.56×Travel & Leisure
Dolly Parton2.03×Music & Radio
Grunge2.08×Music & Radio
Electric vehicle1.93×Cars & Mobility
Dodge2.09×Cars & Mobility
Chrysler2.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pale Rider audience
TraitClusterScore
TraditionCONSERVATISM1.22
Pet OwnershipJOY1.11
SpiritualityBALANCE1.02
IndividualismJOY1.01
Social Media UsageJOY0.95
Need for SecurityCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for Pale Rider
CountryShare
United States80.4%
Germany10.5%
Italy9.1%

See Pale Rider audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Pale Rider have in United States?

Pale Rider has an estimated audience of 496,035 people in United States, concentrated in California and Texas.

What is the gender split and age of Pale Rider fans?

5.4% of Pale Rider fans are female, 94.6% are male, with an average age of 54.8 years.

Which brands do Pale Rider fans like most?

Pale Rider fans show strongest brand affinity for NASCAR (2.87×), Motocross (3.7×), and Keanu Reeves (3.76×) over the country average.

Where do Pale Rider fans live in United States?

Pale Rider fans in United States are most concentrated in California (reach 38,686), Texas (reach 35,556), and Florida (reach 23,006). These three regions account for the largest share of the active audience.

What other brands do Pale Rider fans also like?

Beyond Pale Rider itself, the audience over-indexes on Motocross (3.7×), Keanu Reeves (3.76×), Racing games (2.76×), and Ford Mustang (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pale Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.