Pale Rider Audience in United States
Pale Rider has an estimated audience of 496,035 people in United States. 5.4% are female, 94.6% are male, average age 54.8. Top regions: California, Texas, Florida. Top brand affinities: NASCAR, Motocross, Keanu Reeves, Racing games, Ford Mustang.
The average Pale Rider fan in United States is 54.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NASCAR, Motocross, Keanu Reeves, with strongest over-indexing on NASCAR (2.87× the country average). Demographically, the Pale Rider audience skews more male with an average age of 54.8, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western
Demographics of Pale Rider fans
| Metric | Value |
|---|---|
| Female | 5.4% |
| Male | 94.6% |
| Average age | 54.8 |
| Estimated audience size | 496,035 |
Audience persona
The typical Pale Rider fan in United States is more male, around 54.8 years old, with strong Tradition tendencies and a notable affinity for NASCAR.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,686 | 0.71× |
| Texas | 35,556 | 0.83× |
| Florida | 23,006 | 0.69× |
| Ohio | 17,919 | 1.17× |
| New York | 15,676 | 0.57× |
| Pennsylvania | 15,344 | 0.92× |
| Illinois | 14,576 | 0.88× |
| North Carolina | 14,221 | 0.95× |
| Michigan | 12,201 | 0.94× |
| Tennessee | 11,540 | 1.16× |
| Georgia | 11,394 | 0.75× |
| Missouri | 10,895 | 1.36× |
| Arizona | 10,318 | 1.02× |
| Indiana | 9,737 | 1.07× |
| Virginia | 9,550 | 0.79× |
| Washington | 9,347 | 0.94× |
| Wisconsin | 8,644 | 1.16× |
| Alabama | 8,385 | 1.21× |
| Kentucky | 8,204 | 1.32× |
| Oklahoma | 7,658 | 1.39× |
| Colorado | 7,226 | 0.92× |
| Minnesota | 7,154 | 1.01× |
| South Carolina | 7,040 | 0.94× |
| Massachusetts | 6,437 | 0.66× |
| New Jersey | 6,247 | 0.5× |
| Oregon | 6,161 | 1.08× |
| Louisiana | 5,697 | 0.89× |
| Iowa | 5,568 | 1.36× |
| Maryland | 5,491 | 0.64× |
| Arkansas | 5,374 | 1.32× |
| Kansas | 5,084 | 1.3× |
| Mississippi | 4,537 | 1.11× |
| Nevada | 4,167 | 0.87× |
| Idaho | 4,141 | 1.66× |
| Utah | 3,953 | 0.89× |
| Connecticut | 3,288 | 0.66× |
| West Virginia | 3,155 | 1.37× |
| Nebraska | 2,990 | 1.2× |
| New Mexico | 2,618 | 1.05× |
| Montana | 2,382 | 1.73× |
| Maine | 1,740 | 0.98× |
| South Dakota | 1,556 | 1.36× |
| New Hampshire | 1,538 | 0.79× |
| Hawaii | 1,445 | 0.68× |
| North Dakota | 1,235 | 1.21× |
| Wyoming | 1,097 | 1.49× |
| Rhode Island | 1,079 | 0.68× |
| Alaska | 1,005 | 0.95× |
| Delaware | 832 | 0.61× |
| Vermont | 725 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NASCAR | 2.87× | Sports |
| Motocross | 3.7× | Sports |
| Keanu Reeves | 3.76× | Movies & TV |
| Racing games | 2.76× | Games |
| Ford Mustang | 3.51× | Cars & Mobility |
| Harley-Davidson | 2.58× | Cars & Mobility |
| Hard rock | 1.86× | Music & Radio |
| Punk rock | 1.56× | Music & Radio |
| Sandra Bullock | 3.59× | Movies & TV |
| WWE | 1.64× | Sports |
| Role-playing games | 1.69× | Games |
| Solar energy | 1.58× | Home & Garden |
| Whisky | 1.63× | Food & Beverages |
| Action games | 1.65× | Games |
| Outdoors | 1.56× | Travel & Leisure |
| Dolly Parton | 2.03× | Music & Radio |
| Grunge | 2.08× | Music & Radio |
| Electric vehicle | 1.93× | Cars & Mobility |
| Dodge | 2.09× | Cars & Mobility |
| Chrysler | 2.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.11 |
| Spirituality | BALANCE | 1.02 |
| Individualism | JOY | 1.01 |
| Social Media Usage | JOY | 0.95 |
| Need for Security | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.4% |
| Germany | 10.5% |
| Italy | 9.1% |
See Pale Rider audiences in other countries
More Western audiences in United States
- Django Unchained (3,359,518)
- Wyatt Earp (film) (1,847,300)
- High Noon (1,688,009)
- The Good, the Bad and the Ugly (1,622,182)
- Django (film) (1,515,081)
Frequently asked questions
How many fans does Pale Rider have in United States?
Pale Rider has an estimated audience of 496,035 people in United States, concentrated in California and Texas.
What is the gender split and age of Pale Rider fans?
5.4% of Pale Rider fans are female, 94.6% are male, with an average age of 54.8 years.
Which brands do Pale Rider fans like most?
Pale Rider fans show strongest brand affinity for NASCAR (2.87×), Motocross (3.7×), and Keanu Reeves (3.76×) over the country average.
Where do Pale Rider fans live in United States?
Pale Rider fans in United States are most concentrated in California (reach 38,686), Texas (reach 35,556), and Florida (reach 23,006). These three regions account for the largest share of the active audience.
What other brands do Pale Rider fans also like?
Beyond Pale Rider itself, the audience over-indexes on Motocross (3.7×), Keanu Reeves (3.76×), Racing games (2.76×), and Ford Mustang (3.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pale Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.