Rascasse Audience Intelligence

Pale Rider Audience in United States

A data profile of the people who buy, follow and care about Pale Rider in United States — modelled from more than twelve digital signal sources. Pale Rider has an estimated audience of 512,103 people in United States.

#18among Western in United States#3174among Movie / TV Show / Series in United States#6732in Movies & TV

The average Pale Rider fan in United States is 54.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Hard rock, Keanu Reeves, with strongest over-indexing on Donald Trump (1.61× the country average).

Demographically, the Pale Rider audience skews more male with an average age of 54.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pale Rider fan in United States is more male, around 54.8 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pale Rider profile in United States.

Audience size
512K
in United States
Gender
5.4%♀
94.6% male
Age
54.8
average years
Country rank
#36156
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pale Rider viewers

5.4% are female, 94.6% are male, average age 54.8.

Fig. 02

Gender split

5.4%
Female
94.6%
Male
Demographic split for Pale Rider audience in United States
MetricValue
Female5.4%
Male94.6%
Average age54.8
Estimated audience size512,103
Fig. 03

Age distribution

Ø 54.8
average years
Age distribution of the Pale Rider audience in United States
Age bracketShare%
16-190%
20-290%
30-398%
40-4926%
50+66%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Pale Rider audience comes from United States.

Worldwide audience distribution share by country for Pale Rider
CountryShare
United States80.3%
Germany10.4%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pale Rider audience in United States is strongest.

Fig. 05

Top regions by affinity

Pale Rider fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~4K1.63×
02Montana~2K1.63×
03Wyoming~1K1.37×
04Missouri~10K1.33×
05Arkansas~5K1.33×
06Oklahoma~7K1.32×
07Iowa~5K1.32×
08West Virginia~3K1.31×
09South Dakota~2K1.31×
10Kentucky~8K1.27×
11Kansas~5K1.24×
12Nebraska~3K1.24×
13Wisconsin~9K1.19×
14Alabama~8K1.17×
15Mississippi~5K1.16×
16North Dakota~1K1.13×
17Tennessee~10K1.12×
18Ohio~20K1.11×
19Indiana~10K1.11×
20Alaska~1K1.10×
21New Mexico~3K1.05×
22Oregon~6K1.04×
23Arizona~10K1.00×
24Minnesota~7K0.98×
25Maine~2K0.96×
26Louisiana~6K0.94×
27South Carolina~7K0.92×
28North Carolina~10K0.91×
29Utah~4K0.91×
30Michigan~10K0.90×
31Washington~9K0.90×
32Colorado~7K0.90×
33Pennsylvania~10K0.88×
34Nevada~4K0.86×
35New Hampshire~2K0.86×
36Rhode Island~1K0.85×
37Illinois~10K0.84×
38Virginia~9K0.79×
39Texas~30K0.78×
40Delaware~1K0.76×
41Georgia~10K0.75×
42Hawaii~2K0.74×
43Connecticut~3K0.69×
44Massachusetts~7K0.68×
45Florida~20K0.67×
46California~40K0.66×
47Maryland~6K0.66×
48Washington, District of Columbia<1K0.61×
49New York~20K0.56×
50New Jersey~7K0.53×
Fig. 06

Affinity by region

Affinity by region — Pale Rider, United States
0.53×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pale Rider audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pale Rider audience
#·InterestCategoryAffinity×
01Keanu ReevesMovies & TV4.66×
02Sandra BullockMovies & TV3.85×
03Hard rockMusic & Radio2.73×
04Dolly PartonMusic & Radio2.73×
05Formula OneSports2.33×
06PubFood & Beverages2.14×
07Solar energyHome & Garden2.11×
08WhiskyFood & Beverages2.11×
09WWESports2.05×
10Air pollutionHealth1.99×
11NASCARSports1.98×
12HuntingSports1.80×
13Ice hockeySports1.68×
14Horror moviesMovies & TV1.67×
15Donald TrumpPolitics & Society1.61×
16TV comediesMovies & TV1.59×
17VolleyballSports1.59×
18Country musicMusic & Radio1.57×
19Nonprofit organizationPolitics & Society1.52×
20TraditionPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pale Rider audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pale Rider audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
SpiritualityBALANCE1.21×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pale Rider audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.40×
Sports ActivityPOWER0.40×
TravellingTHRILL0.42×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pale Rider have in United States?

Pale Rider has an estimated audience of 512,103 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pale Rider viewers?

5.4% of Pale Rider fans are female, 94.6% are male, with an average age of 54.8 years.

03

Which brands do Pale Rider fans like most?

Pale Rider fans show strongest brand affinity for Donald Trump (1.61×), Hard rock (2.73×), and Keanu Reeves (4.66×) over the country average.

04

Where do Pale Rider fans live in United States?

Pale Rider fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pale Rider fans also like?

Beyond Pale Rider itself, the audience over-indexes on Hard rock (2.73×), Keanu Reeves (4.66×), Country music (1.57×), and Horror movies (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

See Pale Rider audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pale Rider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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