Palm Beach International Airport Audience in United States

Palm Beach International Airport logo

Palm Beach International Airport has an estimated audience of 615,699 people in United States. 58.8% are female, 41.2% are male, average age 42.4. Top regions: Florida, New York, New Jersey. Top brand affinities: Home construction, Mackenzie Foy, Penn & Teller, JTV (Indonesia), Dental hygienist.

The average Palm Beach International Airport fan in United States is 42.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, New Jersey. Top brand affinities include Home construction, Mackenzie Foy, Penn & Teller, with strongest over-indexing on Home construction (3.82× the country average). Demographically, the Palm Beach International Airport audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Palm Beach International Airport fans

Demographic split for Palm Beach International Airport audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.4
Estimated audience size615,699

Audience persona

The typical Palm Beach International Airport fan in United States is more female, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Palm Beach International Airport in United States
RegionReachAffinity
Florida461,77513.67×
New York70,2512.04×
New Jersey29,3351.87×
Texas28,4320.54×
California23,8160.35×
Massachusetts23,4191.93×
Pennsylvania22,0831.07×
Georgia18,4840.97×
Illinois16,9600.83×
Virginia15,7381.05×
North Carolina15,7060.85×
Connecticut14,6362.37×
Ohio13,1940.7×
Michigan11,9170.74×
Maryland10,7631.02×
Tennessee8,4140.68×
South Carolina6,9970.76×
Colorado6,5350.67×
Indiana6,2660.56×
Minnesota5,2410.59×
Wisconsin5,1280.55×
Missouri5,1280.52×
Kentucky4,7880.62×
Arizona4,4900.36×
Rhode Island3,8891.98×
Washington3,8660.31×
Alabama3,4850.41×
New Hampshire3,4111.41×
Washington, District of Columbia3,2601.76×
Louisiana2,8160.35×
Oklahoma2,6220.38×
Iowa2,5420.5×
Utah2,3280.42×
Nevada2,3260.39×
Maine2,2971.04×
Kansas2,2750.47×
Arkansas1,8650.37×
Oregon1,8110.26×
Delaware1,7681.04×
Mississippi1,5380.3×
West Virginia1,3830.48×
Vermont1,1711.08×
Nebraska1,1390.37×
Idaho8920.29×
New Mexico7220.23×
Hawaii6600.25×
Montana5690.33×
South Dakota4960.35×
North Dakota4670.37×
Alaska2930.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palm Beach International Airport audience
BrandAffinityCategory
Home construction3.82×Home & Garden
Mackenzie Foy3.62×Fashion & Accessoires
Penn & Teller3.27×Movies & TV
JTV (Indonesia)1.96×
Dental hygienist2.08×Health
War on Terror1.95×Politics & Society
Mad About You2.82×Movies & TV
Tierra Cali1.61×Travel & Leisure
Tierra caliente1.57×Travel & Leisure
New York Harbor2.54×Travel & Leisure
Title Nine1.82×Fashion & Accessoires
Academy Award for Best Visual Effects2.16×Movies & TV
Better Off Dead (film)1.8×Movies & TV
Bulacan2.62×Travel & Leisure
Cacique1.7×Food & Beverages
E-box1.93×Health
Equinix1.81×Business & Career
Cadena SER1.99×Music & Radio
Toros de Tijuana3.21×Sports
Lion of Judah1.82×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palm Beach International Airport audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
Quality AwarenessPREMIUM2.49
Urban LifestyleOPEN1.77
TravellingTHRILL1.74
Career OrientationPOWER1.47
MindfulnessBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Palm Beach International Airport
CountryShare
United States94.5%
Brazil3.9%
Germany1.2%

See Palm Beach International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Palm Beach International Airport have in United States?

Palm Beach International Airport has an estimated audience of 615,699 people in United States, concentrated in Florida and New York.

What is the gender split and age of Palm Beach International Airport fans?

58.8% of Palm Beach International Airport fans are female, 41.2% are male, with an average age of 42.4 years.

Which brands do Palm Beach International Airport fans like most?

Palm Beach International Airport fans show strongest brand affinity for Home construction (3.82×), Mackenzie Foy (3.62×), and Penn & Teller (3.27×) over the country average.

Where do Palm Beach International Airport fans live in United States?

Palm Beach International Airport fans in United States are most concentrated in Florida (reach 461,775), New York (reach 70,251), and New Jersey (reach 29,335). These three regions account for the largest share of the active audience.

What other brands do Palm Beach International Airport fans also like?

Beyond Palm Beach International Airport itself, the audience over-indexes on Mackenzie Foy (3.62×), Penn & Teller (3.27×), JTV (Indonesia) (1.96×), and Dental hygienist (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Beach International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.