Palm Desert, California Audience in United States

Palm Desert, California logo

Palm Desert, California has an estimated audience of 356,349 people in United States. 55.9% are female, 44.1% are male, average age 41.0. Top regions: California, Texas, Arizona. Top brand affinities: Lulu 黃路梓茵, Sinaloa, Nebraska, Stamp collecting, Meals on Wheels.

The average Palm Desert, California fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Lulu 黃路梓茵, Sinaloa, Nebraska, with strongest over-indexing on Lulu 黃路梓茵 (6.26× the country average). Demographically, the Palm Desert, California audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Palm Desert, California fans

Demographic split for Palm Desert, California audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.0
Estimated audience size356,349

Audience persona

The typical Palm Desert, California fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Palm Desert, California in United States
RegionReachAffinity
California267,2628.53×
Texas20,3950.67×
Arizona18,2512.51×
Washington17,9682.51×
New York15,0630.76×
Florida13,6750.57×
Illinois11,2130.94×
Oregon9,2492.26×
Nevada8,2242.39×
Pennsylvania6,8310.57×
Colorado6,7301.2×
Ohio6,4110.58×
Michigan5,9550.64×
Georgia5,9160.54×
New Jersey5,7730.64×
Massachusetts5,6320.8×
Minnesota5,5701.09×
North Carolina5,4500.51×
Virginia5,3300.61×
Wisconsin4,1730.78×
Missouri3,8610.67×
Tennessee3,8290.54×
Maryland3,5200.57×
Indiana3,4900.54×
Utah3,4451.08×
South Carolina2,7590.51×
Idaho2,5061.4×
Oklahoma2,4960.63×
Connecticut2,4820.69×
Kansas2,4500.87×
Iowa2,2720.77×
Kentucky2,1400.48×
Louisiana2,0270.44×
Alabama1,9360.39×
Hawaii1,8981.24×
New Mexico1,8251.02×
Arkansas1,4600.5×
Nebraska1,3910.78×
Montana1,2871.3×
Mississippi9770.33×
Washington, District of Columbia8740.82×
New Hampshire8360.6×
Alaska8051.06×
Maine7190.56×
Rhode Island6420.57×
South Dakota5880.71×
West Virginia5380.32×
North Dakota4910.67×
Delaware4440.45×
Wyoming4050.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palm Desert, California audience
BrandAffinityCategory
Lulu 黃路梓茵6.26×Movies & TV
Sinaloa6.07×Travel & Leisure
Nebraska4.18×Travel & Leisure
Stamp collecting6.26×Home & Garden
Meals on Wheels6.26×Food & Beverages
Natural rubber2.24×Cars & Mobility
Justice3.11×Politics & Society
Electrolyte5.02×Health
Historic site4.35×Arts & Culture
Voter registration4.45×Politics & Society
Kendra Scott2.59×Fashion & Accessoires
Sailor4.12×Travel & Leisure
Regional styles of Mexican music2.27×Music & Radio
Bank account1.95×Business & Career
JDM Cars6.26×Cars & Mobility
Public speaking2.92×Politics & Society
Kerala4.78×Travel & Leisure
Fairy godmother5.41×Literature
Redemption (theology)6.26×Politics & Society
Emigrate (band)6.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palm Desert, California audience
TraitClusterScore
IndulgenceJOY2.14
Luxury OrientationPREMIUM2.01
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.65
LGBTQ+ IdentityOPEN1.59
Risk AppetiteTHRILL1.57

Worldwide distribution

Worldwide audience distribution share by country for Palm Desert, California
CountryShare
United States95.3%
Germany3.0%
Canada1.4%

See Palm Desert, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Palm Desert, California have in United States?

Palm Desert, California has an estimated audience of 356,349 people in United States, concentrated in California and Texas.

What is the gender split and age of Palm Desert, California fans?

55.9% of Palm Desert, California fans are female, 44.1% are male, with an average age of 41.0 years.

Which brands do Palm Desert, California fans like most?

Palm Desert, California fans show strongest brand affinity for Lulu 黃路梓茵 (6.26×), Sinaloa (6.07×), and Nebraska (4.18×) over the country average.

Where do Palm Desert, California fans live in United States?

Palm Desert, California fans in United States are most concentrated in California (reach 267,262), Texas (reach 20,395), and Arizona (reach 18,251). These three regions account for the largest share of the active audience.

What other brands do Palm Desert, California fans also like?

Beyond Palm Desert, California itself, the audience over-indexes on Sinaloa (6.07×), Nebraska (4.18×), Stamp collecting (6.26×), and Meals on Wheels (6.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Desert, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.