Paradise Island Audience in United States

Paradise Island logo

Paradise Island has an estimated audience of 1,484,178 people in United States. 57.3% are female, 42.7% are male, average age 47.2. Top regions: Florida, New York, California. Top brand affinities: Combat sport, Kendra Scott, UK garage, Nebraska Cornhuskers football, Monogram.

The average Paradise Island fan in United States is 47.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Combat sport, Kendra Scott, UK garage, with strongest over-indexing on Combat sport (1.83× the country average). Demographically, the Paradise Island audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Paradise Island fans

Demographic split for Paradise Island audience in United States
MetricValue
Female57.3%
Male42.7%
Average age47.2
Estimated audience size1,484,178

Audience persona

The typical Paradise Island fan in United States is more female, around 47.2 years old, with strong Travelling tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Paradise Island in United States
RegionReachAffinity
Florida229,8172.29×
New York143,5821.73×
California115,9250.71×
Texas106,1980.83×
Pennsylvania62,3701.25×
Georgia59,4321.3×
Ohio53,6551.17×
New Jersey53,4611.42×
North Carolina48,8001.09×
Illinois45,9260.93×
Colorado42,1551.8×
Virginia40,7851.13×
Michigan38,7281×
Massachusetts37,2861.28×
Maryland31,8511.25×
Tennessee29,9051×
South Carolina26,2731.18×
Indiana25,7190.95×
Washington22,3590.75×
Missouri22,3440.93×
Wisconsin20,5670.92×
Louisiana19,8321.04×
Connecticut18,9971.28×
Arizona18,2480.6×
Kentucky17,8570.96×
Alabama17,4590.84×
Minnesota17,0280.8×
Oklahoma15,9050.97×
Oregon11,9360.7×
Mississippi11,8890.97×
Arkansas11,0760.91×
Nevada10,8050.75×
Kansas10,3890.89×
Iowa10,2440.84×
Utah8,7620.66×
New Hampshire7,4071.27×
West Virginia6,2100.9×
Nebraska5,8170.78×
Maine5,7671.08×
Rhode Island5,3561.13×
Hawaii5,3250.83×
Idaho5,1330.69×
Washington, District of Columbia4,8711.09×
Delaware4,8581.19×
New Mexico4,2180.57×
Montana3,1360.76×
South Dakota2,5730.75×
Vermont2,4470.94×
Alaska1,9500.61×
North Dakota1,8520.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paradise Island audience
BrandAffinityCategory
Combat sport1.83×Sports
Kendra Scott2.99×Fashion & Accessoires
UK garage5.47×Music & Radio
Nebraska Cornhuskers football3.59×Sports
Monogram3.41×Home & Garden
Alaska1.52×Travel & Leisure
Bank account1.96×Business & Career
Home staging4.03×Home & Garden
Nurse education2.07×Kids & Family
Jesse Plemons2.09×Movies & TV
Urban horticulture2×Home & Garden
Cam Ward2.09×Sports
Grammarly2.4×Business & Career
Charlamagne Tha God4.69×Movies & TV
Nipsey Hussle2.85×Music & Radio
New Era (Namibia)3.88×News
Kento Yamazaki5.27×Movies & TV
Yé-yé15.69×Music & Radio
Layne Staley2.65×Music & Radio
edureka14.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paradise Island audience
TraitClusterScore
TravellingTHRILL1.86
Quality AwarenessPREMIUM1.28
Family OrientationCONSERVATISM1.24
IndulgenceJOY1.23
Risk AppetiteTHRILL1.2
Community OrientationOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Paradise Island
CountryShare
United States38.8%
United Kingdom7.6%
Spain4.2%

See Paradise Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Paradise Island have in United States?

Paradise Island has an estimated audience of 1,484,178 people in United States, concentrated in Florida and New York.

What is the gender split and age of Paradise Island fans?

57.3% of Paradise Island fans are female, 42.7% are male, with an average age of 47.2 years.

Which brands do Paradise Island fans like most?

Paradise Island fans show strongest brand affinity for Combat sport (1.83×), Kendra Scott (2.99×), and UK garage (5.47×) over the country average.

Where do Paradise Island fans live in United States?

Paradise Island fans in United States are most concentrated in Florida (reach 229,817), New York (reach 143,582), and California (reach 115,925). These three regions account for the largest share of the active audience.

What other brands do Paradise Island fans also like?

Beyond Paradise Island itself, the audience over-indexes on Kendra Scott (2.99×), UK garage (5.47×), Nebraska Cornhuskers football (3.59×), and Monogram (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paradise Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.