Rascasse Audience Intelligence

Paranormal Audience in United States

A data profile of the people who buy, follow and care about Paranormal in United States — modelled from more than twelve digital signal sources. Paranormal has an estimated audience of 10,492,960 people in United States.

#2200among Topic in United States#203in Politics & Society

The average Paranormal fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, FedEx Office, Chuck Norris, with strongest over-indexing on Google Maps (5.9× the country average).

Demographically, the Paranormal audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paranormal fan in United States is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paranormal profile in United States.

Audience size
10.5M
in United States
Gender
58.3%♀
41.7% male
Age
36.6
average years
Country rank
#3414
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paranormal fans

58.3% are female, 41.7% are male, average age 36.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Paranormal audience in United States
MetricValue
Female58.3%
Male41.7%
Average age36.6
Estimated audience size10,492,960
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Paranormal audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Paranormal audience comes from United States.

Worldwide audience distribution share by country for Paranormal
CountryShare
United States32.1%
Mexico10.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paranormal audience in United States is strongest.

Fig. 05

Top regions by affinity

Paranormal fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K1.30×
02New Mexico~70K1.24×
03Kentucky~100K1.13×
04Texas~1M1.12×
05Kansas~90K1.12×
06West Virginia~50K1.12×
07Oregon~100K1.11×
08Utah~100K1.11×
09Oklahoma~100K1.10×
10California~1.5M1.09×
11Arizona~200K1.09×
12Washington~200K1.08×
13Indiana~200K1.08×
14Missouri~200K1.08×
15Arkansas~90K1.07×
16Idaho~60K1.07×
17Colorado~200K1.04×
18Alaska~20K1.04×
19Montana~30K1.03×
20North Carolina~300K1.02×
21Louisiana~100K1.01×
22Pennsylvania~400K0.99×
23Georgia~300K0.99×
24Maryland~200K0.99×
25Mississippi~90K0.99×
26Nebraska~50K0.99×
27South Dakota~20K0.99×
28Iowa~80K0.98×
29North Dakota~20K0.98×
30Tennessee~200K0.97×
31Ohio~300K0.96×
32Illinois~300K0.95×
33Michigan~300K0.95×
34Virginia~200K0.95×
35Wisconsin~200K0.95×
36South Carolina~100K0.95×
37Alabama~100K0.95×
38New Hampshire~40K0.95×
39Delaware~30K0.95×
40Maine~40K0.94×
41Minnesota~100K0.93×
42Connecticut~100K0.93×
43New Jersey~200K0.91×
44Rhode Island~30K0.91×
45Hawaii~40K0.90×
46Vermont~20K0.90×
47Massachusetts~200K0.88×
48Florida~600K0.87×
49New York~500K0.87×
50Washington, District of Columbia~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Paranormal, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paranormal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paranormal audience
#·InterestCategoryAffinity×
01CougarKids & Family8.38×
02RonaldinhoSports8.38×
03Chevy TrucksCars & Mobility8.38×
04Extrasensory perceptionHealth8.38×
05Wallace and GromitMovies & TV8.38×
06I, Robot (film)Movies & TV8.13×
07PopsicleFood & Beverages7.27×
08FedEx OfficeBusiness & Career6.51×
09Google MapsInternet & Social Media5.90×
10Berlin WallTravel & Leisure4.53×
11ClairvoyancePolitics & Society4.49×
12Web serverTechnology & Electronics2.95×
13Chuck NorrisMovies & TV2.68×
14Barnes & NobleLiterature2.45×
15True crimeMovies & TV2.16×
16Britney SpearsMusic & Radio1.98×
17BeetlejuiceMovies & TV1.84×
18Subscription business modelShopping1.66×
19GeneticsKids & Family1.54×
20RadioTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paranormal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paranormal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
MindfulnessBALANCE1.73×
SpiritualityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paranormal audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Quality AwarenessPREMIUM0.82×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paranormal have in United States?

Paranormal has an estimated audience of 10,492,960 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paranormal fans?

58.3% of Paranormal fans are female, 41.7% are male, with an average age of 36.6 years.

03

Which brands do Paranormal fans like most?

Paranormal fans show strongest brand affinity for Google Maps (5.9×), FedEx Office (6.51×), and Chuck Norris (2.68×) over the country average.

04

Where do Paranormal fans live in United States?

Paranormal fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Paranormal fans also like?

Beyond Paranormal itself, the audience over-indexes on FedEx Office (6.51×), Chuck Norris (2.68×), Cougar (8.38×), and Ronaldinho (8.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Paranormal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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