Paranormal Audience in United States

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Paranormal has an estimated audience of 10,492,960 people in United States. 58.3% are female, 41.7% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Chuck Norris, Google Flights, Planet Fitness, Singer-songwriter.

The average Paranormal fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Chuck Norris, Google Flights, with strongest over-indexing on Google Maps (4.24× the country average). Demographically, the Paranormal audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Paranormal fans

Demographic split for Paranormal audience in United States
MetricValue
Female58.3%
Male41.7%
Average age36.6
Estimated audience size10,492,960

Audience persona

The typical Paranormal fan in United States is more female, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Paranormal in United States
RegionReachAffinity
California1,231,3171.07×
Texas1,090,7991.21×
Florida626,9440.88×
New York530,5660.9×
Pennsylvania362,4301.03×
Illinois341,2050.98×
North Carolina320,1891.01×
Georgia318,3080.98×
Ohio313,4710.97×
Michigan264,0990.96×
New Jersey257,8170.97×
Virginia253,9920.99×
Washington246,9821.17×
Arizona240,0131.12×
Indiana212,5421.11×
Tennessee208,3810.99×
Massachusetts190,2270.92×
Colorado181,5141.1×
Missouri173,9791.03×
Maryland173,2960.96×
South Carolina147,5010.93×
Kentucky144,3541.1×
Oregon141,3561.18×
Minnesota140,7170.94×
Wisconsin139,9140.89×
Louisiana139,7501.03×
Nevada137,6641.36×
Alabama135,5960.93×
Oklahoma133,4501.15×
Utah109,4451.16×
Connecticut102,4030.97×
Kansas96,3451.17×
Iowa90,4601.05×
Arkansas84,5910.98×
Mississippi84,0430.97×
New Mexico67,9491.29×
Idaho60,4881.15×
Nebraska56,1481.07×
West Virginia55,6791.14×
New Hampshire39,7990.96×
Hawaii35,9280.8×
Maine32,8740.87×
Montana29,6511.02×
Rhode Island27,0550.81×
Washington, District of Columbia23,7960.75×
Delaware23,7730.82×
South Dakota20,8050.86×
Alaska19,4150.86×
North Dakota18,6800.87×
Wyoming13,7810.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paranormal audience
BrandAffinityCategory
Google Maps4.24×Internet & Social Media
Chuck Norris4.39×Movies & TV
Google Flights3.15×Travel & Leisure
Planet Fitness1.83×Sports
Singer-songwriter1.8×Music & Radio
Horoscope4.15×Health
MSN1.72×News
Dollar General1.53×Shopping
Livemusic2.06×Music & Radio
I, Robot (film)8×Movies & TV
Alexandra Daddario3.9×Movies & TV
Capital One1.5×Business & Career
Scooby-Doo1.98×Movies & TV
Beetlejuice1.8×Movies & TV
Diaper bag2.37×Kids & Family
Rick and Morty2.62×Movies & TV
Clairvoyance4.83×Politics & Society
Dentistry1.89×Business & Career
Bruce Willis2.49×Movies & TV
Bass guitar1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paranormal audience
TraitClusterScore
MindfulnessBALANCE1.71
ExtroversionTHRILL1.43
Risk AppetiteTHRILL1.4
LGBTQ+ IdentityOPEN1.27
PatriotismCONSERVATISM1.25
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Paranormal
CountryShare
United States32.1%
Mexico10.1%
United Kingdom6.3%

See Paranormal audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Paranormal have in United States?

Paranormal has an estimated audience of 10,492,960 people in United States, concentrated in California and Texas.

What is the gender split and age of Paranormal fans?

58.3% of Paranormal fans are female, 41.7% are male, with an average age of 36.6 years.

Which brands do Paranormal fans like most?

Paranormal fans show strongest brand affinity for Google Maps (4.24×), Chuck Norris (4.39×), and Google Flights (3.15×) over the country average.

Where do Paranormal fans live in United States?

Paranormal fans in United States are most concentrated in California (reach 1,231,317), Texas (reach 1,090,799), and Florida (reach 626,944). These three regions account for the largest share of the active audience.

What other brands do Paranormal fans also like?

Beyond Paranormal itself, the audience over-indexes on Chuck Norris (4.39×), Google Flights (3.15×), Planet Fitness (1.83×), and Singer-songwriter (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.