Patchwork Audience in United States

Patchwork logo

Patchwork has an estimated audience of 511,937 people in United States. 81.9% are female, 18.1% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Historic site, Product design, The Devil's Rejects, Bank account, Janitor.

The average Patchwork fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Product design, The Devil's Rejects, with strongest over-indexing on Historic site (20× the country average). Demographically, the Patchwork audience skews more female with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Patchwork fans

Demographic split for Patchwork audience in United States
MetricValue
Female81.9%
Male18.1%
Average age39.7
Estimated audience size511,937

Audience persona

The typical Patchwork fan in United States is more female, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Patchwork in United States
RegionReachAffinity
California67,0801.19×
Texas38,8320.88×
New York35,2321.23×
Florida32,0460.92×
Pennsylvania20,6471.2×
Georgia17,3001.1×
Illinois16,6340.98×
North Carolina16,2651.06×
Ohio16,0261.02×
Washington14,6411.43×
Michigan13,9641.04×
Virginia13,6991.1×
New Jersey13,0991.01×
Massachusetts12,0411.19×
Indiana10,3831.11×
Tennessee9,5800.93×
Arizona9,3010.89×
Maryland8,6600.98×
Missouri8,4701.03×
Colorado8,3141.03×
Oregon7,8581.34×
Wisconsin7,5420.98×
Minnesota7,3481×
Connecticut6,9771.36×
Kentucky6,8841.07×
South Carolina6,4170.83×
Oklahoma6,1041.07×
Alabama6,0980.85×
Louisiana5,1190.78×
Utah4,8071.05×
Iowa4,4861.06×
Nevada4,1250.83×
Arkansas4,0750.97×
Kansas4,0181×
Mississippi3,6110.86×
Nebraska2,6651.04×
Idaho2,5290.99×
West Virginia2,4571.03×
New Mexico2,1010.82×
Maine1,9221.05×
Washington, District of Columbia1,9071.24×
Hawaii1,8480.84×
New Hampshire1,7920.89×
Rhode Island1,5060.92×
Montana1,2620.89×
Delaware1,0620.75×
South Dakota1,0380.88×
Vermont9461.05×
North Dakota7750.74×
Alaska7240.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patchwork audience
BrandAffinityCategory
Historic site20×Arts & Culture
Product design5.11×Business & Career
The Devil's Rejects20×Movies & TV
Bank account3.48×Business & Career
Janitor8.38×Home & Garden
Isometric exercise10.72×Sports
Fairy godmother9.04×Literature
UK garage6.62×Music & Radio
Home equity2.29×Home & Garden
Collectable1.66×Kids & Family
Vocal harmony4.58×Music & Radio
Stamp collecting4.66×Home & Garden
Governor of Michigan7.07×Politics & Society
Natural rubber1.96×Cars & Mobility
Staycation3.06×Home & Garden
JDSU2.77×Business & Career
Jesse Plemons3.02×Movies & TV
Goop4.44×Internet & Social Media
Indigenous Australian art12.28×Arts & Culture
Nebraska Cornhuskers football2.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patchwork audience
TraitClusterScore
DIY MentalityTHRILL2.28
Design AffinityPREMIUM2.22
CreativityOPEN2.07
SustainabilityBALANCE1.99
Urban LifestyleOPEN1.92
Luxury OrientationPREMIUM1.85

Worldwide distribution

Worldwide audience distribution share by country for Patchwork
CountryShare
Brazil16.9%
United States14.3%
Japan7.0%

See Patchwork audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Patchwork have in United States?

Patchwork has an estimated audience of 511,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Patchwork fans?

81.9% of Patchwork fans are female, 18.1% are male, with an average age of 39.7 years.

Which brands do Patchwork fans like most?

Patchwork fans show strongest brand affinity for Historic site (20×), Product design (5.11×), and The Devil's Rejects (20×) over the country average.

Where do Patchwork fans live in United States?

Patchwork fans in United States are most concentrated in California (reach 67,080), Texas (reach 38,832), and New York (reach 35,232). These three regions account for the largest share of the active audience.

What other brands do Patchwork fans also like?

Beyond Patchwork itself, the audience over-indexes on Product design (5.11×), The Devil's Rejects (20×), Bank account (3.48×), and Janitor (8.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patchwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.