P$C Audience in United States

P$C has an estimated audience of 3,601,673 people in United States. 19.7% are female, 80.3% are male, average age 21.0. Top regions: California, Texas, Florida. Top brand affinities: Cardi B, Gangsta rap, Drake, LeBron James, Nicki Minaj.

The average P$C fan in United States is 21.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cardi B, Gangsta rap, Drake, with strongest over-indexing on Cardi B (6.32× the country average). Demographically, the P$C audience skews more male with an average age of 21.0, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of P$C fans

Demographic split for P$C audience in United States
MetricValue
Female19.7%
Male80.3%
Average age21.0
Estimated audience size3,601,673

Audience persona

The typical P$C fan in United States is more male, around 21.0 years old, with strong Career Orientation tendencies and a notable affinity for Cardi B.

Top regions in United States

Top regions ranked by reach for P$C in United States
RegionReachAffinity
California442,8771.12×
Texas387,3461.25×
Florida259,0201.06×
New York212,7371.06×
Pennsylvania141,3391.17×
Georgia139,2901.26×
Illinois137,5171.15×
North Carolina126,2501.16×
Ohio120,0301.08×
Michigan102,3651.09×
New Jersey96,3791.05×
Virginia92,2381.05×
Tennessee78,2281.08×
Indiana75,6741.15×
Arizona72,4140.98×
Washington68,1830.94×
Maryland67,1111.08×
Louisiana64,6711.39×
South Carolina64,4321.19×
Massachusetts64,3230.91×
Alabama64,0711.27×
Missouri63,8621.1×
Kentucky52,7361.17×
Minnesota48,6420.94×
Wisconsin48,6420.9×
Oklahoma47,6721.19×
Colorado46,0970.81×
Mississippi43,4931.47×
Oregon38,2740.93×
Connecticut34,7960.96×
Arkansas33,9151.14×
Nevada32,7990.94×
Iowa28,2510.95×
Kansas28,1370.99×
Utah27,3620.85×
Nebraska18,0621×
New Mexico17,8270.99×
West Virginia17,2941.03×
Idaho14,3490.79×
Hawaii12,7780.83×
Rhode Island10,6870.93×
New Hampshire9,5050.67×
Maine9,2560.72×
Delaware9,1950.93×
Washington, District of Columbia8,4000.78×
Montana7,1330.71×
North Dakota6,9280.94×
South Dakota6,3620.76×
Alaska5,7210.74×
Vermont4,1490.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for P$C audience
BrandAffinityCategory
Cardi B6.32×Music & Radio
Gangsta rap4.53×Music & Radio
Drake5.65×Music & Radio
LeBron James2.93×Sports
Nicki Minaj4.08×Music & Radio
Los Angeles Lakers2.25×Sports
Beyoncé3.85×Music & Radio
Chicago Bulls2.62×Sports
Internet celebrity2.3×Internet & Social Media
TMZ1.62×Internet & Social Media
Nike1.83×Fashion & Accessoires
Streetwear1.87×Fashion & Accessoires
Nightclubs1.67×Music & Radio
Miami Heat2.31×Sports
Jay-Z4.5×Music & Radio
Rihanna2.82×Music & Radio
Hair care1.54×Beauty & Wellness
Designer clothing2.01×Fashion & Accessoires
Michael Jordan2.41×Sports
Foot Locker2.06×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by P$C audience
TraitClusterScore
Career OrientationPOWER1.26
LGBTQ+ IdentityOPEN1.12
ExtroversionTHRILL0.99
Social Media UsageJOY0.88
Price SensitivityPREMIUM0.87
Design AffinityPREMIUM0.87

Worldwide distribution

Worldwide audience distribution share by country for P$C
CountryShare
Japan21.1%
United States13.6%
India7.9%

See P$C audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does P$C have in United States?

P$C has an estimated audience of 3,601,673 people in United States, concentrated in California and Texas.

What is the gender split and age of P$C fans?

19.7% of P$C fans are female, 80.3% are male, with an average age of 21.0 years.

Which brands do P$C fans like most?

P$C fans show strongest brand affinity for Cardi B (6.32×), Gangsta rap (4.53×), and Drake (5.65×) over the country average.

Where do P$C fans live in United States?

P$C fans in United States are most concentrated in California (reach 442,877), Texas (reach 387,346), and Florida (reach 259,020). These three regions account for the largest share of the active audience.

What other brands do P$C fans also like?

Beyond P$C itself, the audience over-indexes on Gangsta rap (4.53×), Drake (5.65×), LeBron James (2.93×), and Nicki Minaj (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for P$C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.