Peanut butter cup Audience in United States

Peanut butter cup logo

Peanut butter cup has an estimated audience of 403,082 people in United States. 70.4% are female, 29.6% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Who Wants to Be a Millionaire?, Historic site, Goop, Governor of Michigan, Grinch.

The average Peanut butter cup fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Who Wants to Be a Millionaire?, Historic site, Goop, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Peanut butter cup audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Peanut butter cup fans

Demographic split for Peanut butter cup audience in United States
MetricValue
Female70.4%
Male29.6%
Average age36.5
Estimated audience size403,082

Audience persona

The typical Peanut butter cup fan in United States is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Peanut butter cup in United States
RegionReachAffinity
California39,7110.9×
Texas27,4220.79×
New York23,0241.02×
Florida22,0640.81×
Pennsylvania16,1661.19×
Michigan12,4661.18×
Ohio12,0720.97×
Illinois11,7130.87×
Virginia10,1021.03×
Georgia9,9590.8×
North Carolina9,6790.8×
Massachusetts8,8351.11×
New Jersey8,8040.86×
Washington8,5481.06×
Wisconsin7,9391.31×
Missouri7,4431.15×
Arizona7,2160.88×
Tennessee6,9390.86×
Minnesota6,5361.13×
Maryland6,0470.87×
Indiana5,8370.79×
Colorado5,2220.82×
Oregon4,6571.01×
South Carolina4,5930.76×
Kentucky4,5800.91×
Oklahoma4,5431.02×
Connecticut4,4961.11×
Alabama4,4340.79×
Louisiana4,3090.83×
Iowa3,7861.14×
Utah3,4720.96×
Nevada3,4540.89×
Arkansas3,1730.96×
Kansas3,0150.95×
Mississippi2,6780.81×
Idaho2,2361.11×
Nebraska2,1241.05×
Maine1,9261.33×
New Hampshire1,9091.2×
West Virginia1,5790.84×
New Mexico1,5210.75×
Alaska1,2611.46×
Hawaii1,2080.7×
Montana1,1911.06×
South Dakota1,1751.26×
Rhode Island1,1730.91×
North Dakota1,0561.28×
Wyoming1,0221.71×
Vermont9891.4×
Washington, District of Columbia9750.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peanut butter cup audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Historic site8.9×Arts & Culture
Goop7.6×Internet & Social Media
Governor of Michigan9.56×Politics & Society
Grinch5.13×Movies & TV
Hibachi9.11×Food & Beverages
Vocal harmony5.14×Music & Radio
Fairy godmother7.87×Literature
headspace8.63×Health
Wok6.06×Food & Beverages
Mathcore7.03×Music & Radio
Google Home5.61×Technology & Electronics
The Finder (U.S. TV series)18.62×Movies & TV
Israel1.76×Travel & Leisure
Jingoism1.76×Politics & Society
Grace Slick6.96×Music & Radio
Unique Gifts1.86×Shopping
Cherish (group)8.44×Music & Radio
Regional styles of Mexican music2.19×Music & Radio
Guitarist (magazine)8.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peanut butter cup audience
TraitClusterScore
Healthy LifestyleBALANCE1.41
Price SensitivityPREMIUM1.4
ExtroversionTHRILL1.29
IndulgenceJOY1.26
CreativityOPEN1.15
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Peanut butter cup
CountryShare
United States83.8%
United Kingdom6.5%
Canada3.9%

See Peanut butter cup audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Peanut butter cup have in United States?

Peanut butter cup has an estimated audience of 403,082 people in United States, concentrated in California and Texas.

What is the gender split and age of Peanut butter cup fans?

70.4% of Peanut butter cup fans are female, 29.6% are male, with an average age of 36.5 years.

Which brands do Peanut butter cup fans like most?

Peanut butter cup fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Historic site (8.9×), and Goop (7.6×) over the country average.

Where do Peanut butter cup fans live in United States?

Peanut butter cup fans in United States are most concentrated in California (reach 39,711), Texas (reach 27,422), and New York (reach 23,024). These three regions account for the largest share of the active audience.

What other brands do Peanut butter cup fans also like?

Beyond Peanut butter cup itself, the audience over-indexes on Historic site (8.9×), Goop (7.6×), Governor of Michigan (9.56×), and Grinch (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peanut butter cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.