Pellet stove Audience in United States

Pellet stove logo

Pellet stove has an estimated audience of 492,123 people in United States. 48.3% are female, 51.7% are male, average age 44.7. Top regions: Pennsylvania, New York, Ohio. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Alaska, Elsword.

The average Pellet stove fan in United States is 44.7 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Ohio. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pellet stove audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pellet stove fans

Demographic split for Pellet stove audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.7
Estimated audience size492,123

Audience persona

The typical Pellet stove fan in United States is balanced, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pellet stove in United States
RegionReachAffinity
Pennsylvania28,0391.69×
New York25,3180.92×
Ohio16,1431.06×
California15,3690.28×
Michigan13,0961.02×
Massachusetts12,7831.32×
Washington10,8721.1×
Maryland8,7611.04×
West Virginia8,2333.59×
Virginia8,0900.67×
Missouri7,9811.01×
Indiana7,7520.86×
Wisconsin7,4841.01×
Connecticut7,3851.5×
Kentucky7,0571.14×
Oregon6,9461.23×
Maine6,5193.7×
Texas6,3400.15×
New Hampshire6,2153.21×
North Carolina6,2000.42×
New Jersey5,6640.45×
Colorado5,6580.73×
Tennessee5,3610.54×
Illinois4,6410.28×
New Mexico4,5741.85×
Arizona4,2370.42×
Idaho4,1331.67×
Arkansas4,1071.01×
Oklahoma3,6160.66×
Minnesota3,3730.48×
Florida3,2390.1×
Georgia3,1050.2×
Kansas3,0980.8×
Vermont2,5572.96×
Utah2,4880.56×
Montana2,3511.72×
Nevada2,2370.47×
Rhode Island2,0661.32×
Iowa2,0430.5×
South Carolina1,9040.26×
Alabama1,7660.26×
Wyoming1,4341.97×
Nebraska1,3920.56×
Alaska1,3311.26×
Delaware1,1710.86×
Mississippi9460.23×
South Dakota8660.76×
Louisiana8450.13×
North Dakota6430.64×
Washington, District of Columbia4800.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pellet stove audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Alaska2.9×Travel & Leisure
Elsword21.88×Games
Kerala8.32×Travel & Leisure
The Historian16.48×Literature
Minnesota1.51×Travel & Leisure
Unique Gifts2×Shopping
Eurail16.57×Cars & Mobility
Rajasthan11.79×Travel & Leisure
Birthday Gifts2.11×Kids & Family
Equinix8.79×Business & Career
Sinaloa2.27×Travel & Leisure
Parral, Chihuahua9.06×Travel & Leisure
JDSU1.74×Business & Career
Justice1.53×Politics & Society
Governor of Michigan3.64×Politics & Society
Hipster4.64×Politics & Society
Home staging2.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pellet stove audience
TraitClusterScore
DIY MentalityTHRILL1.66
SustainabilityBALANCE1.48
Need for SecurityCONSERVATISM1.4
Convenience OrientationPREMIUM1.35
Quality AwarenessPREMIUM1.31
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Pellet stove
CountryShare
Italy25.6%
United States23.6%
Belgium4.6%

See Pellet stove audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pellet stove have in United States?

Pellet stove has an estimated audience of 492,123 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Pellet stove fans?

48.3% of Pellet stove fans are female, 51.7% are male, with an average age of 44.7 years.

Which brands do Pellet stove fans like most?

Pellet stove fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Pellet stove fans live in United States?

Pellet stove fans in United States are most concentrated in Pennsylvania (reach 28,039), New York (reach 25,318), and Ohio (reach 16,143). These three regions account for the largest share of the active audience.

What other brands do Pellet stove fans also like?

Beyond Pellet stove itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Alaska (2.9×), and Elsword (21.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pellet stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.