Peoria, Illinois Audience in United States
Peoria, Illinois has an estimated audience of 1,346,244 people in United States. 56.3% are female, 43.7% are male, average age 39.9. Top brand affinities: Pro-Ject, Nationality, Product design, Hipster, Embroidery Library.
Top brand affinities include Pro-Ject, Nationality, Product design, with strongest over-indexing on Pro-Ject (9.54× the country average). Demographically, the Peoria, Illinois audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Category: Travel & Leisure · Type: POI
Demographics of Peoria, Illinois fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.9 |
| Estimated audience size | 1,346,244 |
Audience persona
The typical Peoria, Illinois fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 9.54× | Music & Radio |
| Nationality | 2.36× | Politics & Society |
| Product design | 2.07× | Business & Career |
| Hipster | 6.62× | Politics & Society |
| Embroidery Library | 9.75× | Home & Garden |
| Elsword | 9.75× | Games |
| Rajasthan | 9.75× | Travel & Leisure |
| UK garage | 3.05× | Music & Radio |
| Wikia | 1.83× | Internet & Social Media |
| Monogram | 2.06× | Home & Garden |
| Northrop Grumman | 3.4× | Business & Career |
| Goop | 2.74× | Internet & Social Media |
| Omaha Storm Chasers | 9.75× | Sports |
| Home staging | 2.59× | Home & Garden |
| Noodle (Gorillaz) | 1.74× | Music & Radio |
| Jumia | 8.17× | Fashion & Accessoires |
| Staycation | 1.51× | Home & Garden |
| Stamp collecting | 2.13× | Home & Garden |
| N1 road (South Africa) | 1.85× | Travel & Leisure |
| Captain America (1990 film) | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.1 |
| Risk Appetite | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.23 |
| Mindfulness | BALANCE | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.5% |
| United Kingdom | 0.9% |
| Germany | 0.7% |
See Peoria, Illinois audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Peoria, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.