Perch Audience in United States
Perch has an estimated audience of 1,346,222 people in United States. 45.0% are female, 55.0% are male, average age 44.8. Top regions: California, Texas, New York. Top brand affinities: Sushi Bar, Goddard School, MSN, Chuck Norris, Planet Fitness.
The average Perch fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sushi Bar, Goddard School, MSN, with strongest over-indexing on Sushi Bar (67.32× the country average). Demographically, the Perch audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Perch fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 44.8 |
| Estimated audience size | 1,346,222 |
Audience persona
The typical Perch fan in United States is balanced, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Sushi Bar.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 365,520 | 2.47× |
| Texas | 110,980 | 0.96× |
| New York | 74,805 | 0.99× |
| Michigan | 56,694 | 1.61× |
| Florida | 52,778 | 0.58× |
| Illinois | 49,385 | 1.1× |
| Pennsylvania | 43,562 | 0.96× |
| Ohio | 39,791 | 0.96× |
| Washington | 34,330 | 1.27× |
| Wisconsin | 30,289 | 1.5× |
| Georgia | 29,350 | 0.71× |
| Virginia | 26,640 | 0.81× |
| North Carolina | 26,594 | 0.66× |
| New Jersey | 24,192 | 0.71× |
| Minnesota | 23,080 | 1.2× |
| Massachusetts | 21,428 | 0.81× |
| Missouri | 21,222 | 0.98× |
| Indiana | 20,732 | 0.84× |
| South Dakota | 19,517 | 6.27× |
| Tennessee | 18,156 | 0.67× |
| Alabama | 16,697 | 0.89× |
| Oklahoma | 16,595 | 1.11× |
| Arizona | 16,435 | 0.6× |
| Maryland | 16,265 | 0.7× |
| Colorado | 15,517 | 0.73× |
| Louisiana | 14,588 | 0.84× |
| South Carolina | 13,643 | 0.67× |
| Oregon | 12,523 | 0.81× |
| Iowa | 11,992 | 1.08× |
| Utah | 10,098 | 0.84× |
| Connecticut | 9,987 | 0.74× |
| Arkansas | 9,540 | 0.86× |
| Kentucky | 9,468 | 0.56× |
| Kansas | 9,276 | 0.87× |
| Idaho | 7,824 | 1.16× |
| Nevada | 6,837 | 0.53× |
| Mississippi | 6,443 | 0.58× |
| Nebraska | 6,074 | 0.9× |
| Montana | 4,526 | 1.21× |
| New Hampshire | 4,491 | 0.85× |
| West Virginia | 4,360 | 0.7× |
| Maine | 4,334 | 0.9× |
| New Mexico | 3,756 | 0.56× |
| North Dakota | 3,754 | 1.36× |
| Hawaii | 3,282 | 0.57× |
| Washington, District of Columbia | 3,028 | 0.75× |
| Vermont | 2,548 | 1.08× |
| Rhode Island | 2,428 | 0.57× |
| Delaware | 2,175 | 0.59× |
| Wyoming | 1,611 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sushi Bar | 67.32× | Food & Beverages |
| Goddard School | 39.18× | Business & Career |
| MSN | 2.63× | News |
| Chuck Norris | 4.02× | Movies & TV |
| Planet Fitness | 2.57× | Sports |
| Staples (Canada) | 3.28× | Business & Career |
| Catfish | 8.51× | Movies & TV |
| Bass guitar | 3.08× | Music & Radio |
| Golf Channel | 3.53× | Sports |
| Helena Bonham Carter | 10.02× | Movies & TV |
| Fly fishing | 3.76× | Sports |
| Spinnerbait | 17.61× | Sports |
| Texas Roadhouse | 2.1× | Food & Beverages |
| Carpentry | 3.14× | Home & Garden |
| Largemouth bass | 5.12× | Food & Beverages |
| Steve Buscemi | 7.38× | Movies & TV |
| Made in USA | 3.04× | Business & Career |
| Clarinet | 4.36× | Music & Radio |
| Yellow perch | 43.59× | Pets & Animals |
| Dentistry | 2.43× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Quality Awareness | PREMIUM | 1.22 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| Italy | 7.8% |
| United Kingdom | 6.6% |
See Perch audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Perch have in United States?
Perch has an estimated audience of 1,346,222 people in United States, concentrated in California and Texas.
What is the gender split and age of Perch fans?
45.0% of Perch fans are female, 55.0% are male, with an average age of 44.8 years.
Which brands do Perch fans like most?
Perch fans show strongest brand affinity for Sushi Bar (67.32×), Goddard School (39.18×), and MSN (2.63×) over the country average.
Where do Perch fans live in United States?
Perch fans in United States are most concentrated in California (reach 365,520), Texas (reach 110,980), and New York (reach 74,805). These three regions account for the largest share of the active audience.
What other brands do Perch fans also like?
Beyond Perch itself, the audience over-indexes on Goddard School (39.18×), MSN (2.63×), Chuck Norris (4.02×), and Planet Fitness (2.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Perch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.