Pewter Audience in United States
Pewter has an estimated audience of 537,438 people in United States. 70.1% are female, 29.9% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Israel, Pro-Ject, Elsword, Governor of Michigan.
The average Pewter fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Israel, Pro-Ject, with strongest over-indexing on Mothercare (2.84× the country average). Demographically, the Pewter audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pewter fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 40.6 |
| Estimated audience size | 537,438 |
Audience persona
The typical Pewter fan in United States is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,870 | 1× |
| Texas | 43,702 | 0.95× |
| Florida | 33,427 | 0.92× |
| New York | 30,768 | 1.02× |
| Illinois | 18,067 | 1.01× |
| Pennsylvania | 17,872 | 0.99× |
| North Carolina | 16,066 | 0.99× |
| Ohio | 16,001 | 0.97× |
| Georgia | 15,623 | 0.94× |
| Michigan | 14,367 | 1.02× |
| Virginia | 12,871 | 0.98× |
| Washington | 12,336 | 1.14× |
| Massachusetts | 11,318 | 1.07× |
| New Jersey | 11,299 | 0.83× |
| Tennessee | 10,834 | 1× |
| Arizona | 10,013 | 0.91× |
| Indiana | 9,644 | 0.98× |
| Colorado | 9,378 | 1.11× |
| Missouri | 9,198 | 1.06× |
| Maryland | 8,652 | 0.94× |
| Minnesota | 8,438 | 1.1× |
| Wisconsin | 8,305 | 1.03× |
| Oregon | 7,868 | 1.28× |
| Alabama | 7,242 | 0.96× |
| South Carolina | 6,931 | 0.86× |
| Louisiana | 6,661 | 0.96× |
| Kentucky | 6,634 | 0.98× |
| Oklahoma | 6,277 | 1.05× |
| Utah | 6,161 | 1.28× |
| Connecticut | 5,662 | 1.05× |
| Arkansas | 4,577 | 1.03× |
| Iowa | 4,362 | 0.99× |
| Kansas | 4,358 | 1.03× |
| Nevada | 4,322 | 0.83× |
| Mississippi | 3,391 | 0.77× |
| Idaho | 3,081 | 1.14× |
| New Mexico | 2,551 | 0.95× |
| West Virginia | 2,408 | 0.96× |
| Nebraska | 2,406 | 0.89× |
| New Hampshire | 2,357 | 1.11× |
| Maine | 2,226 | 1.16× |
| Hawaii | 2,049 | 0.89× |
| Washington, District of Columbia | 1,685 | 1.04× |
| Rhode Island | 1,634 | 0.96× |
| Montana | 1,510 | 1.01× |
| Alaska | 1,269 | 1.1× |
| Vermont | 1,177 | 1.25× |
| Delaware | 1,141 | 0.77× |
| South Dakota | 1,133 | 0.91× |
| North Dakota | 920 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 2.84× | Kids & Family |
| Israel | 1.64× | Travel & Leisure |
| Pro-Ject | 2.48× | Music & Radio |
| Elsword | 9.24× | Games |
| Governor of Michigan | 4.06× | Politics & Society |
| Fairy godmother | 4× | Literature |
| Historic site | 2.24× | Arts & Culture |
| Goop | 2.65× | Internet & Social Media |
| Zoo Tycoon (series) | 9.24× | Games |
| Hipster | 4.07× | Politics & Society |
| Urban horticulture | 1.52× | Home & Garden |
| Wok | 2.7× | Food & Beverages |
| headspace | 3.83× | Health |
| Jeep Wagoneer | 2.35× | Cars & Mobility |
| Home staging | 2.09× | Home & Garden |
| Hibachi | 3.1× | Food & Beverages |
| Cherish (group) | 4.29× | Music & Radio |
| Google Home | 2.5× | Technology & Electronics |
| Vocal harmony | 1.68× | Music & Radio |
| HydraFacial | 2.57× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.25 |
| Extroversion | THRILL | 1.23 |
| Creativity | OPEN | 1.22 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.3% |
| United Kingdom | 11.0% |
| Canada | 5.2% |
See Pewter audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Pewter have in United States?
Pewter has an estimated audience of 537,438 people in United States, concentrated in California and Texas.
What is the gender split and age of Pewter fans?
70.1% of Pewter fans are female, 29.9% are male, with an average age of 40.6 years.
Which brands do Pewter fans like most?
Pewter fans show strongest brand affinity for Mothercare (2.84×), Israel (1.64×), and Pro-Ject (2.48×) over the country average.
Where do Pewter fans live in United States?
Pewter fans in United States are most concentrated in California (reach 58,870), Texas (reach 43,702), and Florida (reach 33,427). These three regions account for the largest share of the active audience.
What other brands do Pewter fans also like?
Beyond Pewter itself, the audience over-indexes on Israel (1.64×), Pro-Ject (2.48×), Elsword (9.24×), and Governor of Michigan (4.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pewter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.