Rascasse Audience Intelligence

Philippine peso Audience in United States

A data profile of the people who buy, follow and care about Philippine peso in United States — modelled from more than twelve digital signal sources. Philippine peso has an estimated audience of 404,051 people in United States.

#1among Currency in United States#12261among Topic in United States#2294in Politics & Society

The average Philippine peso fan in United States is 29.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, 7-Eleven, Malaysia, with strongest over-indexing on Group buying (96.61× the country average).

Demographically, the Philippine peso audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philippine peso fan in United States is balanced, around 29.2 years old, with strong Family Orientation tendencies and a notable affinity for Group buying.

Category: Politics & Society · Type: Topic · Subtype: Currency

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philippine peso profile in United States.

Audience size
404K
in United States
Gender
52.8%♀
47.2% male
Age
29.2
average years
Country rank
#41392
Topic in United States
Fig. 01

Search interest · 12-month trend

+119%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philippine peso fans

52.8% are female, 47.2% are male, average age 29.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Philippine peso audience in United States
MetricValue
Female52.8%
Male47.2%
Average age29.2
Estimated audience size404,051
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Philippine peso audience in United States
Age bracketShare%
16-1948%
20-2922%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Philippine peso audience comes from United States.

Worldwide audience distribution share by country for Philippine peso
CountryShare
Japan34.4%
Hong Kong16.3%
Taiwan16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philippine peso audience in United States is strongest.

Fig. 05

Top regions by affinity

Philippine peso fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K6.48×
02Nevada~10K2.62×
03California~100K2.46×
04Alaska~2K1.88×
05Washington~10K1.71×
06Arizona~9K1.15×
07New Jersey~10K1.08×
08Illinois~10K1.07×
09Oregon~5K1.07×
10Virginia~10K0.98×
11North Dakota<1K0.98×
12Washington, District of Columbia~1K0.97×
13Texas~30K0.96×
14Vermont<1K0.95×
15New Mexico~2K0.94×
16South Dakota<1K0.94×
17New York~20K0.93×
18Montana~1K0.92×
19Delaware~1K0.91×
20New Hampshire~1K0.90×
21Idaho~2K0.89×
22Maine~1K0.89×
23Rhode Island~1K0.89×
24Nebraska~2K0.88×
25West Virginia~2K0.88×
26Florida~20K0.86×
27Maryland~6K0.86×
28Utah~3K0.86×
29Colorado~5K0.85×
30Arkansas~3K0.85×
31Kansas~3K0.85×
32Oklahoma~4K0.84×
33Mississippi~3K0.84×
34Indiana~6K0.82×
35Kentucky~4K0.81×
36Iowa~3K0.81×
37Missouri~5K0.80×
38South Carolina~5K0.80×
39Connecticut~3K0.80×
40Louisiana~4K0.79×
41Minnesota~4K0.77×
42Tennessee~6K0.76×
43Michigan~8K0.74×
44Alabama~4K0.74×
45Wisconsin~4K0.73×
46North Carolina~9K0.72×
47Georgia~9K0.71×
48Massachusetts~6K0.70×
49Pennsylvania~9K0.66×
50Ohio~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Philippine peso, United States
0.65×1.00×6.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philippine peso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philippine peso audience
#·InterestCategoryAffinity×
01Group buyingShopping96.61×
02Trench coatFashion & Accessoires32.90×
03Pre-engagement ringFashion & Accessoires22.92×
04Astro (Malaysian satellite television)Movies & TV20.00×
05Dakar RallySports20.00×
06City carCars & Mobility19.05×
07MalaysiaTravel & Leisure16.92×
08Hybrid electric vehicleCars & Mobility13.92×
097-ElevenShopping11.34×
10Family carCars & Mobility9.96×
11Honda CR-VCars & Mobility9.78×
12Dog agilityPets & Animals9.03×
13Dungeons & DragonsGames8.22×
14RetrogamingGames7.00×
15MangaLiterature5.12×
16Anime and manga fandomLiterature4.91×
17Online gamesGames3.37×
18ComicsLiterature3.17×
19Consumer electronicsTechnology & Electronics2.23×
20ClothingFashion & Accessoires1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philippine peso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philippine peso audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.72×
Price SensitivityPREMIUM2.09×
SpiritualityBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philippine peso audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Convenience OrientationPREMIUM0.81×
Community OrientationOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philippine peso have in United States?

Philippine peso has an estimated audience of 404,051 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Philippine peso fans?

52.8% of Philippine peso fans are female, 47.2% are male, with an average age of 29.2 years.

03

Which brands do Philippine peso fans like most?

Philippine peso fans show strongest brand affinity for Group buying (96.61×), 7-Eleven (11.34×), and Malaysia (16.92×) over the country average.

04

Where do Philippine peso fans live in United States?

Philippine peso fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Philippine peso fans also like?

Beyond Philippine peso itself, the audience over-indexes on 7-Eleven (11.34×), Malaysia (16.92×), City car (19.05×), and Hybrid electric vehicle (13.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Currency audiences in United States

See Philippine peso audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippine peso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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