Pinoy rock Audience in United States
Pinoy rock has an estimated audience of 8,441,231 people in United States. 44.2% are female, 55.8% are male, average age 45.6. Top regions: California, Louisiana, Oklahoma. Top brand affinities: Israel, Cam Ward, Product design, Pro-Ject, Nationality.
The average Pinoy rock fan in United States is 45.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Louisiana, Oklahoma. Top brand affinities include Israel, Cam Ward, Product design, with strongest over-indexing on Israel (11.4× the country average). Demographically, the Pinoy rock audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Pinoy rock fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 45.6 |
| Estimated audience size | 8,441,231 |
Audience persona
The typical Pinoy rock fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 455,721 | 0.49× |
| Louisiana | 160,335 | 1.47× |
| Oklahoma | 156,671 | 1.67× |
| Texas | 142,376 | 0.2× |
| Tennessee | 142,184 | 0.84× |
| South Carolina | 141,167 | 1.11× |
| Indiana | 137,543 | 0.89× |
| Kansas | 137,506 | 2.07× |
| Missouri | 133,206 | 0.98× |
| Florida | 132,183 | 0.23× |
| Hawaii | 131,325 | 3.62× |
| North Carolina | 127,894 | 0.5× |
| Ohio | 127,375 | 0.49× |
| Georgia | 126,857 | 0.49× |
| Michigan | 126,800 | 0.57× |
| Arizona | 121,462 | 0.7× |
| Pennsylvania | 120,929 | 0.43× |
| Connecticut | 119,932 | 1.42× |
| New Mexico | 119,487 | 2.82× |
| Nevada | 119,101 | 1.46× |
| Oregon | 117,580 | 1.22× |
| Utah | 116,878 | 1.55× |
| Virginia | 116,123 | 0.56× |
| Maryland | 115,539 | 0.8× |
| New Jersey | 115,260 | 0.54× |
| Illinois | 113,424 | 0.4× |
| Minnesota | 112,688 | 0.93× |
| New York | 111,863 | 0.24× |
| Massachusetts | 111,532 | 0.67× |
| Washington | 108,874 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 11.4× | Travel & Leisure |
| Cam Ward | 7.33× | Sports |
| Product design | 3.47× | Business & Career |
| Pro-Ject | 6.39× | Music & Radio |
| Nationality | 2.5× | Politics & Society |
| Minnesota | 2× | Travel & Leisure |
| Urban Outfitters | 1.8× | Shopping |
| JibJab | 5.27× | Internet & Social Media |
| Staycation | 2.91× | Home & Garden |
| 3D printing | 2.25× | Technology & Electronics |
| Winemaking | 3.94× | Food & Beverages |
| Whataburger | 1.51× | Food & Beverages |
| Pillow | 1.61× | Home & Garden |
| Monmouth County, New Jersey | 6.18× | Travel & Leisure |
| Wikia | 2.11× | Internet & Social Media |
| Home staging | 3.12× | Home & Garden |
| Nebraska Cornhuskers football | 2.14× | Sports |
| Monogram | 2.28× | Home & Garden |
| Corona (band) | 3.29× | Music & Radio |
| Jesse Plemons | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Tradition | CONSERVATISM | 1.64 |
| Extroversion | THRILL | 1.51 |
| Individualism | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.34 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 5.3% |
| Mexico | 4.3% |
See Pinoy rock audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Pinoy rock have in United States?
Pinoy rock has an estimated audience of 8,441,231 people in United States, concentrated in California and Louisiana.
What is the gender split and age of Pinoy rock fans?
44.2% of Pinoy rock fans are female, 55.8% are male, with an average age of 45.6 years.
Which brands do Pinoy rock fans like most?
Pinoy rock fans show strongest brand affinity for Israel (11.4×), Cam Ward (7.33×), and Product design (3.47×) over the country average.
Where do Pinoy rock fans live in United States?
Pinoy rock fans in United States are most concentrated in California (reach 455,721), Louisiana (reach 160,335), and Oklahoma (reach 156,671). These three regions account for the largest share of the active audience.
What other brands do Pinoy rock fans also like?
Beyond Pinoy rock itself, the audience over-indexes on Cam Ward (7.33×), Product design (3.47×), Pro-Ject (6.39×), and Nationality (2.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pinoy rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.