Plano, Texas Audience in United States

Plano, Texas logo

Plano, Texas has an estimated audience of 6,322,156 people in United States. 61.1% are female, 38.9% are male, average age 43.6. Top regions: Texas, California, Illinois. Top brand affinities: Goop, Nebraska, Wok, Governor of Michigan, Grinch.

The average Plano, Texas fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Goop, Nebraska, Wok, with strongest over-indexing on Goop (12.73× the country average). Demographically, the Plano, Texas audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Plano, Texas fans

Demographic split for Plano, Texas audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.6
Estimated audience size6,322,156

Audience persona

The typical Plano, Texas fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Plano, Texas in United States
RegionReachAffinity
Texas4,741,61712.36×
California573,0780.82×
Illinois525,5152.5×
Florida283,6170.66×
New York240,0180.68×
Georgia141,4790.73×
North Carolina127,5580.67×
Oklahoma125,9681.79×
Virginia125,9480.82×
Pennsylvania116,9050.55×
New Jersey116,1800.72×
Michigan113,1630.68×
Ohio112,6240.58×
Washington105,2510.83×
Missouri95,7940.94×
Tennessee94,7080.75×
Arizona88,3510.68×
Massachusetts85,8610.69×
Louisiana85,4391.05×
Colorado84,7330.85×
Wisconsin81,0370.85×
Indiana77,0230.67×
Minnesota76,6550.85×
Arkansas70,8251.36×
Maryland67,8340.62×
Kentucky59,9860.76×
South Carolina54,0880.57×
Oregon51,1500.71×
Kansas50,9021.02×
Alabama50,8500.58×
Iowa46,6310.9×
Utah41,6130.73×
Mississippi39,7550.76×
Nevada38,6130.63×
Connecticut37,6100.59×
New Mexico26,6240.84×
Idaho23,9870.76×
Nebraska23,0820.73×
New Hampshire17,4980.7×
Washington, District of Columbia14,8980.78×
Hawaii13,9340.51×
West Virginia13,8650.47×
South Dakota11,9050.81×
Montana10,9930.63×
Maine10,7460.47×
North Dakota10,5650.81×
Rhode Island9,3560.46×
Delaware9,2540.53×
Alaska6,4800.48×
Wyoming5,5370.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plano, Texas audience
BrandAffinityCategory
Goop12.73×Internet & Social Media
Nebraska6.04×Travel & Leisure
Wok13.74×Food & Beverages
Governor of Michigan15.28×Politics & Society
Grinch7.09×Movies & TV
Google Home10.45×Technology & Electronics
Cherish (group)16.91×Music & Radio
headspace14.27×Health
Grace Slick12.55×Music & Radio
Vocal harmony6.21×Music & Radio
Hibachi10.75×Food & Beverages
Product design2.44×Business & Career
El Paso County, Colorado14.65×Travel & Leisure
Fairy godmother7.55×Literature
Nationality2.15×Politics & Society
Hipster9.39×Politics & Society
TV Fanatic10.33×Movies & TV
Israel1.99×Travel & Leisure
No Escape (1994 film)10.44×Movies & TV
Hardik Pandya12.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plano, Texas audience
TraitClusterScore
Family OrientationCONSERVATISM1.42
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.3
Convenience OrientationPREMIUM1.28
IndulgenceJOY1.27
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Plano, Texas
CountryShare
United States58.5%
Brazil11.4%
Mexico4.6%

See Plano, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Plano, Texas have in United States?

Plano, Texas has an estimated audience of 6,322,156 people in United States, concentrated in Texas and California.

What is the gender split and age of Plano, Texas fans?

61.1% of Plano, Texas fans are female, 38.9% are male, with an average age of 43.6 years.

Which brands do Plano, Texas fans like most?

Plano, Texas fans show strongest brand affinity for Goop (12.73×), Nebraska (6.04×), and Wok (13.74×) over the country average.

Where do Plano, Texas fans live in United States?

Plano, Texas fans in United States are most concentrated in Texas (reach 4,741,617), California (reach 573,078), and Illinois (reach 525,515). These three regions account for the largest share of the active audience.

What other brands do Plano, Texas fans also like?

Beyond Plano, Texas itself, the audience over-indexes on Nebraska (6.04×), Wok (13.74×), Governor of Michigan (15.28×), and Grinch (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plano, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.