Plexus Audience in United States

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Plexus has an estimated audience of 474,856 people in United States. 66.3% are female, 33.7% are male, average age 38.8. Top regions: Texas, California, Florida. Top brand affinities: Home equity, Lulu 黃路梓茵, Elsword, Kasik, Nationality.

The average Plexus fan in United States is 38.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Home equity, Lulu 黃路梓茵, Elsword, with strongest over-indexing on Home equity (17.38× the country average). Demographically, the Plexus audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Plexus fans

Demographic split for Plexus audience in United States
MetricValue
Female66.3%
Male33.7%
Average age38.8
Estimated audience size474,856

Audience persona

The typical Plexus fan in United States is more female, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Plexus in United States
RegionReachAffinity
Texas30,4640.75×
California21,5380.41×
Florida19,7880.62×
Georgia19,5731.34×
Illinois17,8561.13×
Pennsylvania14,7750.92×
North Carolina14,5761.02×
Ohio13,5940.93×
Tennessee13,2861.39×
Wisconsin13,1861.85×
Michigan12,3691×
Minnesota9,9311.46×
New York9,6430.36×
Missouri9,1671.2×
Alabama9,1171.37×
Virginia8,3550.72×
Arkansas8,2002.1×
Indiana7,6050.88×
Arizona7,3320.76×
Kentucky6,9251.16×
Iowa6,3041.61×
South Carolina6,2380.87×
Kansas5,7771.54×
Oklahoma5,6741.08×
Washington5,2050.55×
Louisiana4,8310.79×
New Jersey4,7590.39×
Colorado4,7190.63×
South Dakota3,8153.48×
Nebraska3,7061.56×
Maryland3,6990.45×
Oregon3,5940.66×
Idaho3,3861.42×
Utah3,3580.79×
Massachusetts3,3290.36×
Mississippi3,1570.81×
Nevada2,7090.59×
West Virginia2,6241.19×
North Dakota2,4102.47×
Maine2,2611.33×
Connecticut1,6270.34×
Montana1,3541.03×
New Mexico1,2090.51×
Delaware1,1730.9×
Hawaii1,0400.51×
New Hampshire1,0160.54×
Alaska8680.85×
Wyoming7591.08×
Rhode Island7320.48×
Vermont4750.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plexus audience
BrandAffinityCategory
Home equity17.38×Home & Garden
Lulu 黃路梓茵18.66×Movies & TV
Elsword16.73×Games
Kasik12.23×Travel & Leisure
Nationality2.03×Politics & Society
Collectable1.5×Kids & Family
Howard County, Maryland10.82×Travel & Leisure
Nebraska Cornhuskers football3.25×Sports
Historic site3.83×Arts & Culture
Jorge Salinas13.24×Movies & TV
Figure painting (hobby)4.39×Arts & Culture
Pillow1.62×Home & Garden
Guy Fieri2.81×Movies & TV
JDSU2.07×Business & Career
Jesse Plemons2.27×Movies & TV
Mothercare2.07×Kids & Family
Saving1.75×Business & Career
Regional styles of Mexican music1.6×Music & Radio
Circular Quay20×Travel & Leisure
Home staging2.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plexus audience
TraitClusterScore
SpiritualityBALANCE1.48
Family OrientationCONSERVATISM1.43
MindfulnessBALANCE1.36
Convenience OrientationPREMIUM1.31
CreativityOPEN1.29
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Plexus
CountryShare
United States47.4%
Netherlands7.8%
Canada6.6%

See Plexus audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Plexus have in United States?

Plexus has an estimated audience of 474,856 people in United States, concentrated in Texas and California.

What is the gender split and age of Plexus fans?

66.3% of Plexus fans are female, 33.7% are male, with an average age of 38.8 years.

Which brands do Plexus fans like most?

Plexus fans show strongest brand affinity for Home equity (17.38×), Lulu 黃路梓茵 (18.66×), and Elsword (16.73×) over the country average.

Where do Plexus fans live in United States?

Plexus fans in United States are most concentrated in Texas (reach 30,464), California (reach 21,538), and Florida (reach 19,788). These three regions account for the largest share of the active audience.

What other brands do Plexus fans also like?

Beyond Plexus itself, the audience over-indexes on Lulu 黃路梓茵 (18.66×), Elsword (16.73×), Kasik (12.23×), and Nationality (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plexus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.