Rascasse Audience Intelligence

Poltergeist (1982 film) Audience in United States

A data profile of the people who buy, follow and care about Poltergeist (1982 film) in United States — modelled from more than twelve digital signal sources. Poltergeist (1982 film) has an estimated audience of 1,539,556 people in United States.

#16among Horror in United States#1169among Movie / TV Show / Series in United States#2880in Movies & TV

The average Poltergeist (1982 film) fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Berlin Wall, Anne Hathaway, with strongest over-indexing on Beetlejuice (6.93× the country average).

Demographically, the Poltergeist (1982 film) audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poltergeist (1982 film) fan in United States is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poltergeist (1982 film) profile in United States.

Audience size
1.5M
in United States
Gender
51.6%♀
48.4% male
Age
41.3
average years
Country rank
#17412
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poltergeist (1982 film) viewers

51.6% are female, 48.4% are male, average age 41.3.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Poltergeist (1982 film) audience in United States
MetricValue
Female51.6%
Male48.4%
Average age41.3
Estimated audience size1,539,556
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Poltergeist (1982 film) audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Poltergeist (1982 film) audience comes from United States.

Worldwide audience distribution share by country for Poltergeist (1982 film)
CountryShare
United States29.9%
United Kingdom7.1%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poltergeist (1982 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Poltergeist (1982 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.24×
02Arizona~40K1.19×
03Kentucky~20K1.18×
04California~200K1.16×
05Oregon~20K1.10×
06New Mexico~8K1.10×
07West Virginia~8K1.10×
08Texas~100K1.09×
09Ohio~50K1.09×
10Indiana~30K1.09×
11Missouri~30K1.08×
12Oklahoma~20K1.08×
13Idaho~8K1.07×
14Illinois~50K1.05×
15Tennessee~30K1.05×
16Washington~30K1.05×
17Nevada~20K1.05×
18Maine~6K1.05×
19Pennsylvania~50K1.04×
20Alaska~3K1.04×
21Wisconsin~20K1.03×
22Nebraska~8K1.03×
23New Hampshire~6K1.03×
24Michigan~40K1.02×
25Colorado~20K1.02×
26Alabama~20K1.01×
27Kansas~10K1.01×
28Rhode Island~5K1.01×
29Iowa~10K1.00×
30Louisiana~20K0.99×
31Connecticut~20K0.99×
32Arkansas~10K0.99×
33Montana~4K0.97×
34Massachusetts~30K0.96×
35Georgia~40K0.94×
36North Carolina~40K0.94×
37Virginia~30K0.94×
38South Carolina~20K0.94×
39Mississippi~10K0.93×
40Vermont~2K0.93×
41Florida~100K0.92×
42Minnesota~20K0.92×
43North Dakota~3K0.91×
44New Jersey~30K0.90×
45South Dakota~3K0.90×
46New York~80K0.89×
47Maryland~20K0.89×
48Delaware~4K0.87×
49Hawaii~5K0.79×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Poltergeist (1982 film), United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poltergeist (1982 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poltergeist (1982 film) audience
#·InterestCategoryAffinity×
01Search for extraterrestrial intelligencePolitics & Society24.48×
02Extrasensory perceptionHealth19.79×
03Humanoid robotTechnology & Electronics18.04×
04Berlin WallTravel & Leisure17.92×
05Alien (franchise)Movies & TV13.64×
06MonstersMovies & TV7.85×
07Stephen KingLiterature7.75×
08Anne HathawayMovies & TV7.44×
09Mission: ImpossibleMovies & TV7.41×
10BeetlejuiceMovies & TV6.93×
11Web serverTechnology & Electronics6.76×
12Rotten TomatoesMovies & TV6.37×
13Graphic novelLiterature6.09×
14Psychological thrillerLiterature5.34×
15Non-alcoholic beverageFood & Beverages4.76×
16Britney SpearsMusic & Radio4.43×
17Internet celebrityInternet & Social Media3.75×
18Burger KingFood & Beverages2.51×
19Horror moviesMovies & TV2.42×
20RedditInternet & Social Media2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poltergeist (1982 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poltergeist (1982 film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
TraditionCONSERVATISM1.69×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poltergeist (1982 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.42×
Quality AwarenessPREMIUM0.52×
Design AffinityPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poltergeist (1982 film) have in United States?

Poltergeist (1982 film) has an estimated audience of 1,539,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Poltergeist (1982 film) viewers?

51.6% of Poltergeist (1982 film) fans are female, 48.4% are male, with an average age of 41.3 years.

03

Which brands do Poltergeist (1982 film) fans like most?

Poltergeist (1982 film) fans show strongest brand affinity for Beetlejuice (6.93×), Berlin Wall (17.92×), and Anne Hathaway (7.44×) over the country average.

04

Where do Poltergeist (1982 film) fans live in United States?

Poltergeist (1982 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Poltergeist (1982 film) fans also like?

Beyond Poltergeist (1982 film) itself, the audience over-indexes on Berlin Wall (17.92×), Anne Hathaway (7.44×), Britney Spears (4.43×), and Web server (6.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Poltergeist (1982 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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