Portable building Audience in United States

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Portable building has an estimated audience of 1,563,243 people in United States. 43.5% are female, 56.5% are male, average age 45.6. Top regions: Texas, Louisiana, Oklahoma. Top brand affinities: Governor of Michigan, Iowa Lottery, Israel, Bank account, Goop.

The average Portable building fan in United States is 45.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, Oklahoma. Top brand affinities include Governor of Michigan, Iowa Lottery, Israel, with strongest over-indexing on Governor of Michigan (11.1× the country average). Demographically, the Portable building audience skews more male with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Portable building fans

Demographic split for Portable building audience in United States
MetricValue
Female43.5%
Male56.5%
Average age45.6
Estimated audience size1,563,243

Audience persona

The typical Portable building fan in United States is more male, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Portable building in United States
RegionReachAffinity
Texas300,3422.23×
Louisiana144,3917.16×
Oklahoma94,5925.45×
Mississippi87,5726.8×
Arkansas83,4606.48×
Alabama69,5153.18×
Missouri69,1382.74×
Georgia51,0401.06×
Florida50,6230.48×
Tennessee36,6931.17×
Illinois30,9180.59×
Kentucky29,8611.52×
California22,0060.13×
South Carolina18,4540.78×
North Carolina18,1430.39×
Indiana14,7840.52×
Kansas11,1180.9×
Oregon10,0190.56×
Ohio9,5590.2×
Iowa9,5440.74×
New York9,0990.1×
Arizona8,6450.27×
Washington8,5920.27×
New Mexico7,7520.99×
Virginia7,1970.19×
Michigan6,8760.17×
Wisconsin6,5340.28×
Nebraska5,8160.74×
Colorado5,1520.21×
Pennsylvania5,0350.1×
Minnesota4,5830.2×
West Virginia3,9640.54×
Maryland2,6290.1×
Delaware2,1060.49×
Idaho2,0630.26×
Massachusetts2,0520.07×
New Jersey1,9530.05×
Nevada1,7880.12×
Utah1,7540.13×
Alaska1,4390.43×
Maine1,0890.19×
New Hampshire1,0690.17×
South Dakota1,0520.29×
Hawaii1,0170.15×
Montana1,0030.23×
Connecticut9870.06×
North Dakota8440.26×
Wyoming7000.3×
Rhode Island6880.14×
Vermont6770.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portable building audience
BrandAffinityCategory
Governor of Michigan11.1×Politics & Society
Iowa Lottery15.03×Games
Israel2.16×Travel & Leisure
Bank account2.17×Business & Career
Goop4.65×Internet & Social Media
Hibachi6.68×Food & Beverages
Jesse Plemons2.93×Movies & TV
Nebraska Cornhuskers football3.02×Sports
Cherish (group)8.92×Music & Radio
Vocal harmony3.64×Music & Radio
Wok5.07×Food & Beverages
Fairy godmother5.69×Literature
Grinch3.07×Movies & TV
Google Home4.84×Technology & Electronics
Hipster6.98×Politics & Society
headspace6.28×Health
El Paso County, Colorado8.55×Travel & Leisure
Grace Slick5.54×Music & Radio
Supergirl (Kara Zor-El)9.6×Movies & TV
TV Fanatic6.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portable building audience
TraitClusterScore
DIY MentalityTHRILL1.51
Quality AwarenessPREMIUM1.39
Need for SecurityCONSERVATISM1.37
PatriotismCONSERVATISM1.36
Career OrientationPOWER1.27
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Portable building
CountryShare
United States58.4%
Australia12.6%
Japan3.9%

See Portable building audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Portable building have in United States?

Portable building has an estimated audience of 1,563,243 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Portable building fans?

43.5% of Portable building fans are female, 56.5% are male, with an average age of 45.6 years.

Which brands do Portable building fans like most?

Portable building fans show strongest brand affinity for Governor of Michigan (11.1×), Iowa Lottery (15.03×), and Israel (2.16×) over the country average.

Where do Portable building fans live in United States?

Portable building fans in United States are most concentrated in Texas (reach 300,342), Louisiana (reach 144,391), and Oklahoma (reach 94,592). These three regions account for the largest share of the active audience.

What other brands do Portable building fans also like?

Beyond Portable building itself, the audience over-indexes on Iowa Lottery (15.03×), Israel (2.16×), Bank account (2.17×), and Goop (4.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portable building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.