Press release Audience in United States
Press release has an estimated audience of 393,119 people in United States. 49.2% are female, 50.8% are male, average age 46.1. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Historic site, Goop, Israel, Jingoism.
The average Press release fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Historic site, Goop, with strongest over-indexing on Governor of Michigan (7.56× the country average). Demographically, the Press release audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Press release fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.1 |
| Estimated audience size | 393,119 |
Audience persona
The typical Press release fan in United States is balanced, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,255 | 1.25× |
| New York | 35,112 | 1.6× |
| Texas | 27,996 | 0.83× |
| Florida | 27,311 | 1.03× |
| Illinois | 13,308 | 1.02× |
| Pennsylvania | 13,083 | 0.99× |
| Georgia | 12,989 | 1.07× |
| New Jersey | 11,732 | 1.17× |
| Virginia | 11,183 | 1.17× |
| North Carolina | 10,991 | 0.93× |
| Massachusetts | 10,893 | 1.41× |
| Ohio | 9,821 | 0.81× |
| Michigan | 8,791 | 0.86× |
| Tennessee | 8,514 | 1.08× |
| Maryland | 8,398 | 1.24× |
| Washington | 7,747 | 0.98× |
| Arizona | 6,626 | 0.83× |
| Colorado | 6,187 | 1× |
| Missouri | 6,069 | 0.96× |
| Wisconsin | 5,900 | 1× |
| Indiana | 5,763 | 0.8× |
| South Carolina | 5,055 | 0.85× |
| Washington, District of Columbia | 4,738 | 4.01× |
| Oregon | 4,712 | 1.05× |
| Connecticut | 4,495 | 1.14× |
| Alabama | 4,435 | 0.81× |
| Minnesota | 4,413 | 0.78× |
| Louisiana | 4,324 | 0.85× |
| Kentucky | 3,877 | 0.79× |
| Nevada | 3,357 | 0.88× |
| Oklahoma | 3,294 | 0.75× |
| Iowa | 2,904 | 0.9× |
| Utah | 2,867 | 0.81× |
| Arkansas | 2,783 | 0.86× |
| Mississippi | 2,473 | 0.76× |
| Kansas | 2,389 | 0.77× |
| Hawaii | 1,681 | 0.99× |
| Idaho | 1,676 | 0.85× |
| Rhode Island | 1,588 | 1.27× |
| New Hampshire | 1,533 | 0.99× |
| Nebraska | 1,501 | 0.76× |
| New Mexico | 1,293 | 0.66× |
| West Virginia | 1,270 | 0.69× |
| Maine | 1,208 | 0.86× |
| Montana | 947 | 0.87× |
| Vermont | 941 | 1.36× |
| Delaware | 873 | 0.8× |
| Alaska | 702 | 0.83× |
| North Dakota | 645 | 0.8× |
| South Dakota | 623 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 7.56× | Politics & Society |
| Historic site | 4.21× | Arts & Culture |
| Goop | 4.96× | Internet & Social Media |
| Israel | 1.78× | Travel & Leisure |
| Jingoism | 1.67× | Politics & Society |
| Grinch | 2.94× | Movies & TV |
| Wok | 4.77× | Food & Beverages |
| Zoo Tycoon (series) | 13.97× | Games |
| Layne Staley | 4.29× | Music & Radio |
| Vocal harmony | 3.05× | Music & Radio |
| El Paso County, Colorado | 8.44× | Travel & Leisure |
| Hibachi | 5.06× | Food & Beverages |
| Google Home | 4.09× | Technology & Electronics |
| Hipster | 6.01× | Politics & Society |
| Final Fantasy VII (Famicom) | 8.73× | Games |
| Fairy godmother | 4.49× | Literature |
| Kendra Scott | 1.74× | Fashion & Accessoires |
| Wikia | 1.97× | Internet & Social Media |
| Cherish (group) | 6.19× | Music & Radio |
| N1 road (South Africa) | 2.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.75 |
| Sustainability | BALANCE | 2.28 |
| Career Orientation | POWER | 1.93 |
| Risk Appetite | THRILL | 1.9 |
| Convenience Orientation | PREMIUM | 1.78 |
| Family Orientation | CONSERVATISM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.8% |
| Japan | 9.0% |
| Romania | 5.7% |
See Press release audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Press release have in United States?
Press release has an estimated audience of 393,119 people in United States, concentrated in California and New York.
What is the gender split and age of Press release fans?
49.2% of Press release fans are female, 50.8% are male, with an average age of 46.1 years.
Which brands do Press release fans like most?
Press release fans show strongest brand affinity for Governor of Michigan (7.56×), Historic site (4.21×), and Goop (4.96×) over the country average.
Where do Press release fans live in United States?
Press release fans in United States are most concentrated in California (reach 54,255), New York (reach 35,112), and Texas (reach 27,996). These three regions account for the largest share of the active audience.
What other brands do Press release fans also like?
Beyond Press release itself, the audience over-indexes on Historic site (4.21×), Goop (4.96×), Israel (1.78×), and Jingoism (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Press release. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.