Punk subculture Audience in United States

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Punk subculture has an estimated audience of 1,424,425 people in United States. 49.5% are female, 50.5% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Israel, Dog breed, Goop, Winemaking, Home construction.

The average Punk subculture fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Dog breed, Goop, with strongest over-indexing on Israel (5.59× the country average). Demographically, the Punk subculture audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Punk subculture fans

Demographic split for Punk subculture audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.4
Estimated audience size1,424,425

Audience persona

The typical Punk subculture fan in United States is balanced, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Punk subculture in United States
RegionReachAffinity
California205,6581.31×
Texas114,0560.93×
New York90,7981.14×
Florida88,0600.91×
Illinois46,3220.98×
Pennsylvania45,0660.94×
Georgia41,7700.95×
North Carolina39,5000.92×
Ohio36,7390.84×
Arizona34,4141.18×
Washington33,9041.19×
Michigan33,0130.89×
Virginia32,9010.95×
New Jersey31,7740.88×
Tennessee25,4050.89×
Oregon24,6101.51×
Massachusetts24,4830.87×
Colorado24,3871.09×
Indiana23,8730.92×
Maryland23,2980.95×
Minnesota20,7101.01×
Missouri20,4000.89×
Wisconsin18,3500.86×
Oklahoma17,5961.11×
South Carolina17,2960.81×
Kentucky16,9230.95×
Nevada13,6800.99×
Utah13,4251.05×
Alabama13,3330.67×
Louisiana13,0960.71×
Connecticut12,8570.9×
Iowa9,3300.79×
Arkansas8,9960.77×
Mississippi8,7460.75×
Kansas8,4240.75×
West Virginia7,6001.15×
New Mexico6,7100.94×
Idaho6,3160.88×
Maine6,0431.18×
Nebraska5,5190.77×
New Hampshire5,3230.95×
Hawaii5,0280.82×
Alaska4,5501.49×
Montana4,2971.09×
Rhode Island4,2330.93×
South Dakota3,9151.19×
Vermont3,8661.55×
North Dakota3,8121.3×
Washington, District of Columbia3,7140.87×
Wyoming3,6891.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Punk subculture audience
BrandAffinityCategory
Israel5.59×Travel & Leisure
Dog breed2.92×Pets & Animals
Goop7.37×Internet & Social Media
Winemaking5.68×Food & Beverages
Home construction1.63×Home & Garden
Gift registry14.16×Kids & Family
Grinch4.1×Movies & TV
Home staging5.27×Home & Garden
Google Photos2.31×Technology & Electronics
Minnesota1.57×Travel & Leisure
Captain America (1990 film)4.01×Movies & TV
Jeep Grand Cherokee (WJ)4.99×Cars & Mobility
Wok5.14×Food & Beverages
3D printing1.93×Technology & Electronics
Staycation2.47×Home & Garden
Google Home4.78×Technology & Electronics
No Escape (1994 film)8.34×Movies & TV
Vocal harmony3.21×Music & Radio
edureka25.04×Business & Career
Riedel (glass manufacturer)17.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Punk subculture audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.89
Risk AppetiteTHRILL2.02
ExtroversionTHRILL1.98
TraditionCONSERVATISM1.67
IndividualismJOY1.62
Early Adopter MentalityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Punk subculture
CountryShare
United States26.8%
United Kingdom13.2%
Italy9.9%

See Punk subculture audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Punk subculture have in United States?

Punk subculture has an estimated audience of 1,424,425 people in United States, concentrated in California and Texas.

What is the gender split and age of Punk subculture fans?

49.5% of Punk subculture fans are female, 50.5% are male, with an average age of 36.4 years.

Which brands do Punk subculture fans like most?

Punk subculture fans show strongest brand affinity for Israel (5.59×), Dog breed (2.92×), and Goop (7.37×) over the country average.

Where do Punk subculture fans live in United States?

Punk subculture fans in United States are most concentrated in California (reach 205,658), Texas (reach 114,056), and New York (reach 90,798). These three regions account for the largest share of the active audience.

What other brands do Punk subculture fans also like?

Beyond Punk subculture itself, the audience over-indexes on Dog breed (2.92×), Goop (7.37×), Winemaking (5.68×), and Home construction (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Punk subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.