Puyallup, Washington Audience in United States
Puyallup, Washington has an estimated audience of 583,090 people in United States. 60.1% are female, 39.9% are male, average age 38.9. Top brand affinities: Stamp collecting, Historic site, Tipsy Elves, Life of Pi, Pantsuit.
Top brand affinities include Stamp collecting, Historic site, Tipsy Elves, with strongest over-indexing on Stamp collecting (13.75× the country average). Demographically, the Puyallup, Washington audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Puyallup, Washington fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.9 |
| Estimated audience size | 583,090 |
Audience persona
The typical Puyallup, Washington fan in United States is more female, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 13.75× | Home & Garden |
| Historic site | 9.56× | Arts & Culture |
| Tipsy Elves | 13.75× | Shopping |
| Life of Pi | 13.18× | Movies & TV |
| Pantsuit | 13.75× | Fashion & Accessoires |
| Pro-Ject | 5.41× | Music & Radio |
| Hipster | 11.36× | Politics & Society |
| Barclays Center | 13.75× | Sports |
| Fairy godmother | 7.23× | Literature |
| Natural rubber | 2.01× | Cars & Mobility |
| Arrietty | 13.75× | Movies & TV |
| Home equity | 1.83× | Home & Garden |
| Regional styles of Mexican music | 2.64× | Music & Radio |
| Vocal harmony | 4.09× | Music & Radio |
| Elsword | 13.75× | Games |
| Kendra Scott | 2.46× | Fashion & Accessoires |
| Governor of Michigan | 5.89× | Politics & Society |
| Who Wants to Be a Millionaire? | 7.5× | Movies & TV |
| Academy Award for Best Original Score | 13.75× | Movies & TV |
| Ian Bremmer | 13.75× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.96 |
| Risk Appetite | THRILL | 1.73 |
| Early Adopter Mentality | POWER | 1.72 |
| Travelling | THRILL | 1.62 |
| Indulgence | JOY | 1.53 |
| LGBTQ+ Identity | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.6% |
| Germany | 0.4% |
| Italy | 0.0% |
See Puyallup, Washington audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Puyallup, Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.