Rascasse Audience Intelligence

Rafael Leão Audience in United States

A data profile of the people who buy, follow and care about Rafael Leão in United States — modelled from more than twelve digital signal sources. Rafael Leão has an estimated audience of 151,169 people in United States.

#881among Soccer in United States#16871among Person in United States#6955in Sports

The average Rafael Leão fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Borussia Dortmund, A.C. Milan, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (43.57× the country average).

Demographically, the Rafael Leão audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rafael Leão fan in United States is more male, around 31.1 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rafael Leão profile in United States.

Audience size
151K
in United States
Gender
32.8%♀
67.2% male
Age
31.1
average years
Country rank
#66268
Person in United States
Fig. 01

Search interest · 12-month trend

+133%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rafael Leão fans

32.8% are female, 67.2% are male, average age 31.1.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Rafael Leão audience in United States
MetricValue
Female32.8%
Male67.2%
Average age31.1
Estimated audience size151,169
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Rafael Leão audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Rafael Leão audience comes from United States.

Worldwide audience distribution share by country for Rafael Leão
CountryShare
Italy23.3%
Brazil6.6%
Indonesia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rafael Leão audience in United States is strongest.

Fig. 05

Top regions by affinity

Rafael Leão fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~6K2.11×
02Maryland~4K1.94×
03Massachusetts~4K1.82×
04New York~10K1.63×
05Connecticut~2K1.63×
06Washington, District of Columbia<1K1.59×
07Virginia~4K1.58×
08Rhode Island<1K1.57×
09California~20K1.48×
10Florida~10K1.45×
11Texas~10K1.41×
12Georgia~4K1.34×
13Illinois~4K1.22×
14North Carolina~4K1.22×
15Washington~2K1.06×
16Nevada~1K1.05×
17Delaware<1K1.05×
18Minnesota~2K1.01×
19Vermont<1K0.96×
20Pennsylvania~3K0.95×
21New Hampshire<1K0.94×
22Maine<1K0.93×
23Kentucky~1K0.92×
24Nebraska<1K0.91×
25Colorado~1K0.90×
26Kansas<1K0.90×
27South Carolina~1K0.89×
28Oregon~1K0.89×
29Utah<1K0.89×
30Alaska<1K0.89×
31North Dakota<1K0.89×
32Indiana~2K0.88×
33South Dakota<1K0.88×
34Arizona~2K0.87×
35Iowa<1K0.86×
36Montana<1K0.84×
37Ohio~3K0.83×
38Louisiana~1K0.83×
39Tennessee~2K0.82×
40Oklahoma<1K0.82×
41New Mexico<1K0.82×
42Missouri~1K0.80×
43Hawaii<1K0.80×
44Arkansas<1K0.79×
45Idaho<1K0.79×
46West Virginia<1K0.79×
47Mississippi<1K0.77×
48Michigan~2K0.76×
49Wisconsin~1K0.73×
50Alabama~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Rafael Leão, United States
0.73×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rafael Leão audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rafael Leão audience
#·InterestCategoryAffinity×
01Brentford F.C.Sports58.86×
02SC FreiburgSports57.28×
03Watford F.C.Sports55.29×
04UEFA Super CupSports46.22×
05Borussia DortmundSports43.57×
06Italy national football teamSports42.96×
07Portugal national football teamSports31.84×
08Fluminense FCSports31.57×
09A.C. MilanSports26.16×
10FIFA Club World CupSports24.70×
11Mexico national football teamSports15.13×
12UEFA Europa LeagueSports13.33×
13Paris Saint-GermainSports13.07×
14NeymarSports11.37×
15FC Bayern MunichSports10.27×
16Web serverTechnology & Electronics9.03×
17Manchester City F.C.Sports9.02×
18Liga MXSports7.76×
19Major League SoccerSports6.42×
20FIFA World CupSports4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rafael Leão audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rafael Leão audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.58×
SpiritualityBALANCE1.56×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rafael Leão audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
IndividualismJOY0.75×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rafael Leão have in United States?

Rafael Leão has an estimated audience of 151,169 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rafael Leão fans?

32.8% of Rafael Leão fans are female, 67.2% are male, with an average age of 31.1 years.

03

Which brands do Rafael Leão fans like most?

Rafael Leão fans show strongest brand affinity for Borussia Dortmund (43.57×), A.C. Milan (26.16×), and FIFA World Cup (4.59×) over the country average.

04

Where do Rafael Leão fans live in United States?

Rafael Leão fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Rafael Leão fans also like?

Beyond Rafael Leão itself, the audience over-indexes on A.C. Milan (26.16×), FIFA World Cup (4.59×), FIFA Club World Cup (24.7×), and Portugal national football team (31.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rafael Leão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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