Rafael Leão Audience in United States

Rafael Leão logo

Rafael Leão has an estimated audience of 255,558 people in United States. 31.2% are female, 68.8% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: FC Bayern Munich, Borussia Dortmund, A.C. Milan, Autism Awareness, Diabetes mellitus awareness.

The average Rafael Leão fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FC Bayern Munich, Borussia Dortmund, A.C. Milan, with strongest over-indexing on FC Bayern Munich (20.91× the country average). Demographically, the Rafael Leão audience skews more male with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Rafael Leão fans

Demographic split for Rafael Leão audience in United States
MetricValue
Female31.2%
Male68.8%
Average age30.6
Estimated audience size255,558

Audience persona

The typical Rafael Leão fan in United States is more male, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for Rafael Leão in United States
RegionReachAffinity
California42,7451.52×
Texas33,6501.53×
Florida29,2511.69×
New York23,9591.68×
New Jersey13,8432.13×
Illinois10,8171.27×
Georgia10,7651.37×
Virginia10,6801.72×
Maryland9,6742.2×
North Carolina9,4481.23×
Massachusetts7,9141.57×
Pennsylvania7,6430.89×
Ohio6,3420.81×
Washington4,8220.94×
Michigan4,6120.69×
Arizona4,5160.87×
Tennessee4,3670.85×
Connecticut4,1871.63×
Indiana4,0240.86×
Colorado3,8610.96×
South Carolina3,4230.89×
Minnesota3,3520.92×
Nevada2,8691.16×
Louisiana2,8510.87×
Missouri2,7780.67×
Kentucky2,7170.85×
Wisconsin2,5690.67×
Oregon2,5660.88×
Alabama2,2920.64×
Oklahoma2,1530.76×
Utah2,1160.92×
Kansas1,8890.94×
Iowa1,6250.77×
Arkansas1,4760.7×
Washington, District of Columbia1,3741.79×
Mississippi1,3410.64×
Nebraska1,1840.92×
Rhode Island1,1301.39×
New Mexico1,0240.8×
New Hampshire7340.73×
Delaware7201.02×
Idaho7110.55×
Hawaii5310.48×
Maine5170.56×
West Virginia4570.38×
North Dakota3820.73×
South Dakota3510.59×
Alaska3360.61×
Vermont3010.67×
Montana2930.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rafael Leão audience
BrandAffinityCategory
FC Bayern Munich20.91×Sports
Borussia Dortmund54.92×Sports
A.C. Milan34.66×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Manchester City F.C.16.5×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
FIFA World Cup5.45×Sports
Juventus F.C.16.58×Sports
Real Madrid C.F.6.04×Sports
UEFA Europa League13.71×Sports
Chelsea F.C.12.39×Sports
Premier League8.69×Sports
Manchester United F.C.8.12×Sports
Italy national football team49.45×Sports
Arsenal F.C.13.59×Sports
Income tax13.19×Business & Career
Inter Milan13.54×Sports
Neymar15.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rafael Leão audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Risk AppetiteTHRILL1.44
Early Adopter MentalityPOWER1.38
MindfulnessBALANCE1.37
SpiritualityBALANCE1.24
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Rafael Leão
CountryShare
Italy10.9%
United States9.0%
Brazil7.2%

See Rafael Leão audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Rafael Leão have in United States?

Rafael Leão has an estimated audience of 255,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Rafael Leão fans?

31.2% of Rafael Leão fans are female, 68.8% are male, with an average age of 30.6 years.

Which brands do Rafael Leão fans like most?

Rafael Leão fans show strongest brand affinity for FC Bayern Munich (20.91×), Borussia Dortmund (54.92×), and A.C. Milan (34.66×) over the country average.

Where do Rafael Leão fans live in United States?

Rafael Leão fans in United States are most concentrated in California (reach 42,745), Texas (reach 33,650), and Florida (reach 29,251). These three regions account for the largest share of the active audience.

What other brands do Rafael Leão fans also like?

Beyond Rafael Leão itself, the audience over-indexes on Borussia Dortmund (54.92×), A.C. Milan (34.66×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rafael Leão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.