Rambo: First Blood Part II Audience in United States

Rambo: First Blood Part II logo

Rambo: First Blood Part II has an estimated audience of 457,977 people in United States. 35.1% are female, 64.9% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Casely, Minnesota, Urban Outfitters, Israel.

The average Rambo: First Blood Part II fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Casely, Minnesota, with strongest over-indexing on Staycation (9.79× the country average). Demographically, the Rambo: First Blood Part II audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rambo: First Blood Part II fans

Demographic split for Rambo: First Blood Part II audience in United States
MetricValue
Female35.1%
Male64.9%
Average age34.3
Estimated audience size457,977

Audience persona

The typical Rambo: First Blood Part II fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Rambo: First Blood Part II in United States
RegionReachAffinity
California52,5011.04×
Texas44,1831.12×
Florida27,6840.89×
New York23,0830.9×
Illinois15,6911.03×
Pennsylvania14,7660.96×
Ohio14,7271.04×
North Carolina13,2250.96×
Georgia13,1770.93×
Michigan11,5440.96×
New Jersey10,6710.92×
Virginia10,4100.93×
Tennessee10,0551.09×
Arizona9,5471.02×
Indiana9,4501.13×
Washington9,1881×
Missouri8,2151.11×
Massachusetts7,8780.87×
Kentucky7,1741.25×
Maryland7,0450.89×
Alabama6,9671.09×
Wisconsin6,9111×
Colorado6,8970.96×
South Carolina6,7100.97×
Minnesota6,6541.01×
Oklahoma5,9211.16×
Louisiana5,9111×
Oregon5,5521.06×
Arkansas4,4451.18×
Nevada4,4000.99×
Connecticut4,3840.95×
Mississippi4,2791.13×
Utah4,2361.03×
Iowa3,9141.04×
Kansas3,8791.07×
Idaho2,5711.12×
West Virginia2,5541.2×
New Mexico2,4101.05×
Nebraska2,2740.99×
Hawaii1,8570.94×
Maine1,5830.96×
New Hampshire1,5550.86×
Montana1,3511.06×
Rhode Island1,2540.86×
South Dakota1,0871.03×
Delaware9670.77×
Washington, District of Columbia8880.64×
North Dakota8850.94×
Alaska8730.89×
Vermont7830.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rambo: First Blood Part II audience
BrandAffinityCategory
Staycation9.79×Home & Garden
Casely16×Shopping
Minnesota2.58×Travel & Leisure
Urban Outfitters2.17×Shopping
Israel2.36×Travel & Leisure
Nationality2.22×Politics & Society
Grinch4.01×Movies & TV
Captain America (1990 film)4.26×Movies & TV
Unique Gifts1.99×Shopping
Grammarly3.78×Business & Career
Home staging3.95×Home & Garden
JibJab4.24×Internet & Social Media
Hog Hunting2.46×Sports
Google Photos1.76×Technology & Electronics
Magazine (band)4.43×Music & Radio
Vocal harmony3.06×Music & Radio
Wok4.35×Food & Beverages
Goop3.39×Internet & Social Media
Birthday Gifts1.97×Kids & Family
Chromebook3.46×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rambo: First Blood Part II audience
TraitClusterScore
PatriotismCONSERVATISM2.56
Risk AppetiteTHRILL1.65
Need for SecurityCONSERVATISM1.25
ExtroversionTHRILL1.17
TraditionCONSERVATISM1.1
MindfulnessBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Rambo: First Blood Part II
CountryShare
United States36.7%
Brazil6.6%
United Kingdom5.5%

See Rambo: First Blood Part II audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rambo: First Blood Part II have in United States?

Rambo: First Blood Part II has an estimated audience of 457,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Rambo: First Blood Part II fans?

35.1% of Rambo: First Blood Part II fans are female, 64.9% are male, with an average age of 34.3 years.

Which brands do Rambo: First Blood Part II fans like most?

Rambo: First Blood Part II fans show strongest brand affinity for Staycation (9.79×), Casely (16×), and Minnesota (2.58×) over the country average.

Where do Rambo: First Blood Part II fans live in United States?

Rambo: First Blood Part II fans in United States are most concentrated in California (reach 52,501), Texas (reach 44,183), and Florida (reach 27,684). These three regions account for the largest share of the active audience.

What other brands do Rambo: First Blood Part II fans also like?

Beyond Rambo: First Blood Part II itself, the audience over-indexes on Casely (16×), Minnesota (2.58×), Urban Outfitters (2.17×), and Israel (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rambo: First Blood Part II. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.