A data profile of the people who buy, follow and care about Rap rock in United States — modelled from more than twelve digital signal sources. Rap rock has an estimated audience of 9,310,664 people in United States.
The average Rap rock fan in United States is 36.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Genesis (band), Berlin Wall, The Beach Boys, with strongest over-indexing on Genesis (band) (5.45× the country average).
Demographically, the Rap rock audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rap rock fan in United States is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Genesis (band).
The key figures that characterise the Rap rock profile in United States.
45.2% are female, 54.8% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 36.0 |
| Estimated audience size | 9,310,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Rap rock audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 5.2% |
| Mexico | 5.0% |
Where the Rap rock audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~20K | 1.21× | |
| 02 | Vermont | ~20K | 1.19× | |
| 03 | North Dakota | ~20K | 1.18× | |
| 04 | South Dakota | ~20K | 1.12× | |
| 05 | Delaware | ~30K | 1.10× | |
| 06 | Montana | ~30K | 1.08× | |
| 07 | Virginia | ~200K | 1.07× | |
| 08 | Kentucky | ~100K | 1.04× | |
| 09 | Arkansas | ~80K | 1.02× | |
| 10 | Rhode Island | ~30K | 1.02× | |
| 11 | West Virginia | ~40K | 1.01× | |
| 12 | New Hampshire | ~40K | 1.01× | |
| 13 | Maine | ~30K | 1.01× | |
| 14 | Mississippi | ~80K | 1.00× | |
| 15 | Hawaii | ~40K | 1.00× | |
| 16 | Idaho | ~50K | 0.99× | |
| 17 | Texas | ~800K | 0.97× | |
| 18 | Washington, District of Columbia | ~30K | 0.97× | |
| 19 | Missouri | ~100K | 0.96× | |
| 20 | Oklahoma | ~100K | 0.96× | |
| 21 | New Mexico | ~40K | 0.96× | |
| 22 | Nebraska | ~40K | 0.96× | |
| 23 | South Carolina | ~100K | 0.95× | |
| 24 | Iowa | ~70K | 0.95× | |
| 25 | Kansas | ~70K | 0.95× | |
| 26 | Louisiana | ~100K | 0.94× | |
| 27 | Nevada | ~80K | 0.94× | |
| 28 | North Carolina | ~300K | 0.93× | |
| 29 | Indiana | ~200K | 0.93× | |
| 30 | Alabama | ~100K | 0.93× | |
| 31 | Oregon | ~100K | 0.93× | |
| 32 | Arizona | ~200K | 0.92× | |
| 33 | Minnesota | ~100K | 0.92× | |
| 34 | Connecticut | ~90K | 0.92× | |
| 35 | Ohio | ~300K | 0.91× | |
| 36 | Georgia | ~300K | 0.91× | |
| 37 | Utah | ~80K | 0.91× | |
| 38 | Michigan | ~200K | 0.90× | |
| 39 | Washington | ~200K | 0.90× | |
| 40 | Tennessee | ~200K | 0.90× | |
| 41 | Maryland | ~100K | 0.90× | |
| 42 | New Jersey | ~200K | 0.89× | |
| 43 | California | ~900K | 0.88× | |
| 44 | Massachusetts | ~200K | 0.88× | |
| 45 | Wisconsin | ~100K | 0.88× | |
| 46 | New York | ~500K | 0.87× | |
| 47 | Illinois | ~300K | 0.87× | |
| 48 | Pennsylvania | ~300K | 0.86× | |
| 49 | Colorado | ~100K | 0.84× | |
| 50 | Florida | ~500K | 0.82× |
The strongest cross-interests of the Rap rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santana (band) | Music & Radio | 11.02× | ||
| 02 | Sam Rockwell | Movies & TV | 6.54× | ||
| 03 | Berlin Wall | Travel & Leisure | 5.88× | ||
| 04 | Genesis (band) | Music & Radio | 5.45× | ||
| 05 | Scorpions (band) | Music & Radio | 5.04× | ||
| 06 | The Beach Boys | Music & Radio | 4.51× | ||
| 07 | Web server | Technology & Electronics | 3.37× | ||
| 08 | Brittany Snow | Movies & TV | 2.94× | ||
| 09 | Rockabilly | Fashion & Accessoires | 2.64× | ||
| 10 | British hip hop | Music & Radio | 2.59× | ||
| 11 | Fandom | Literature | 2.20× | ||
| 12 | Britney Spears | Music & Radio | 2.09× | ||
| 13 | Talk radio | Music & Radio | 2.07× | ||
| 14 | Ticketmaster | Travel & Leisure | 1.75× | ||
| 15 | Radio | Technology & Electronics | 1.73× | ||
| 16 | Folklore | Politics & Society | 1.71× | ||
| 17 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 18 | Subscription business model | Shopping | 1.67× | ||
| 19 | Michael Jackson | Music & Radio | 1.65× | ||
| 20 | Beetlejuice | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Tradition | CONSERVATISM | 1.62× | |
| Extroversion | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.80× |
Rap rock has an estimated audience of 9,310,664 people in United States, concentrated in California and Texas.
45.2% of Rap rock fans are female, 54.8% are male, with an average age of 36.0 years.
Rap rock fans show strongest brand affinity for Genesis (band) (5.45×), Berlin Wall (5.88×), and The Beach Boys (4.51×) over the country average.
Rap rock fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Rap rock itself, the audience over-indexes on Berlin Wall (5.88×), The Beach Boys (4.51×), Santana (band) (11.02×), and Web server (3.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rap rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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