Rascasse Audience Intelligence

RCA Records Target Market in United States

A data profile of the people who buy, follow and care about RCA Records in United States — modelled from more than twelve digital signal sources. RCA Records has an estimated audience of 365,496 people in United States.

#4500among Brand in United States#6255in Music & Radio

The average RCA Records fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Megan Fox, Lily Allen, Julie Andrews, with strongest over-indexing on Megan Fox (37.8× the country average).

Demographically, the RCA Records audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RCA Records fan in United States is balanced, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Megan Fox.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RCA Records profile in United States.

Audience size
365K
in United States
Gender
48.8%♀
51.2% male
Age
45.9
average years
Country rank
#43596
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RCA Records

48.8% are female, 51.2% are male, average age 45.9.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for RCA Records audience in United States
MetricValue
Female48.8%
Male51.2%
Average age45.9
Estimated audience size365,496
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the RCA Records audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3914%
40-4920%
50+42%
Fig. 04

Worldwide distribution

52.3%

of the worldwide RCA Records audience comes from United States.

Worldwide audience distribution share by country for RCA Records
CountryShare
United States52.3%
United Kingdom9.5%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RCA Records audience in United States is strongest.

Fig. 05

Top regions by affinity

RCA Records customers by region in United States
#RegionReachAffinity×
01Georgia~20K1.97×
02New York~40K1.70×
03Tennessee~10K1.70×
04California~70K1.64×
05Maryland~9K1.34×
06New Jersey~10K1.33×
07Washington, District of Columbia~1K1.27×
08Alabama~6K1.25×
09Texas~40K1.18×
10Nevada~4K1.17×
11Mississippi~4K1.16×
12Florida~30K1.15×
13Louisiana~5K1.15×
14Massachusetts~8K1.14×
15Connecticut~4K1.14×
16North Carolina~10K1.12×
17Illinois~10K1.11×
18Virginia~10K1.08×
19South Carolina~6K1.07×
20Arizona~8K1.04×
21Delaware~1K1.01×
22Pennsylvania~10K1.00×
23Rhode Island~1K0.99×
24Arkansas~3K0.98×
25Michigan~9K0.96×
26Kentucky~4K0.96×
27Indiana~6K0.95×
28Oklahoma~4K0.95×
29Missouri~6K0.94×
30Ohio~10K0.93×
31Washington~7K0.92×
32Nebraska~2K0.91×
33Hawaii~1K0.90×
34South Dakota<1K0.90×
35Alaska<1K0.90×
36North Dakota<1K0.90×
37Vermont<1K0.90×
38New Mexico~2K0.89×
39Colorado~5K0.88×
40West Virginia~2K0.88×
41Oregon~4K0.87×
42Kansas~3K0.87×
43Maine~1K0.87×
44Montana<1K0.86×
45Minnesota~5K0.85×
46Utah~3K0.85×
47New Hampshire~1K0.85×
48Wisconsin~5K0.83×
49Idaho~2K0.83×
50Iowa~3K0.82×
Fig. 06

Affinity by region

Affinity by region — RCA Records, United States
0.82×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RCA Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RCA Records audience
#·InterestCategoryAffinity×
01Megan FoxMovies & TV37.80×
02My Fair LadyMovies & TV27.32×
03AviciiMusic & Radio25.96×
04Lily AllenMusic & Radio23.64×
05Julie AndrewsMovies & TV20.22×
06Boy GeorgeMusic & Radio18.91×
07Rose LeslieMovies & TV17.96×
08Neil DiamondMusic & Radio7.54×
09Sustainable energyHome & Garden4.98×
10Renewable energyBusiness & Career4.31×
11Weather forecastingHome & Garden4.21×
12FedExBusiness & Career3.39×
13Solar energyHome & Garden2.91×
14Discount storesShopping2.87×
15Mortgage loansBusiness & Career2.46×
16Pizza HutFood & Beverages2.15×
17Shopping mallsShopping2.15×
18McDonald'sFood & Beverages1.93×
19Classical musicMusic & Radio1.85×
20PinterestInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RCA Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RCA Records audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.29×
Convenience OrientationPREMIUM1.76×
SustainabilityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RCA Records audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.72×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RCA Records's target market in United States?

RCA Records's target market in United States covers an estimated 365,496 people, concentrated in California and Texas.

02

What is the gender split and age of RCA Records customers?

48.8% of the RCA Records audience are female, 51.2% are male, with an average age of 45.9 years.

03

Which brands do RCA Records fans like most?

RCA Records fans show strongest brand affinity for Megan Fox (37.8×), Lily Allen (23.64×), and Julie Andrews (20.22×) over the country average.

04

Where do RCA Records fans live in United States?

RCA Records fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do RCA Records fans also like?

Beyond RCA Records itself, the audience over-indexes on Lily Allen (23.64×), Julie Andrews (20.22×), Boy George (18.91×), and Avicii (25.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See RCA Records audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RCA Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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