Really Good Stuff Audience in United States

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Really Good Stuff has an estimated audience of 353,250 people in United States. 80.5% are female, 19.5% are male, average age 37.0. Top regions: Texas, Florida, California. Top brand affinities: Mangaka, WFTS-TV, Iowa Lottery, Fox & Friends, Necktie.

The average Really Good Stuff fan in United States is 37.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Mangaka, WFTS-TV, Iowa Lottery, with strongest over-indexing on Mangaka (10.68× the country average). Demographically, the Really Good Stuff audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Really Good Stuff fans

Demographic split for Really Good Stuff audience in United States
MetricValue
Female80.5%
Male19.5%
Average age37.0
Estimated audience size353,250

Audience persona

The typical Really Good Stuff fan in United States is more female, around 37.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for Really Good Stuff in United States
RegionReachAffinity
Texas27,6960.91×
Florida22,6150.95×
California21,3320.55×
New York19,8381×
New Jersey10,6221.18×
Pennsylvania10,4610.88×
Illinois10,0440.85×
Georgia9,6480.89×
Oregon9,2252.28×
Ohio8,0960.74×
North Carolina7,5450.71×
Tennessee6,9700.98×
South Carolina6,8181.28×
Connecticut6,6861.89×
Virginia6,3060.73×
Massachusetts6,2580.9×
Michigan6,0790.66×
Maryland5,6500.93×
Alabama5,0571.02×
Missouri4,9930.88×
Arizona4,8890.68×
Mississippi4,8531.67×
Washington4,8530.68×
Indiana4,8420.75×
Louisiana4,1030.9×
Wisconsin4,0310.76×
Kentucky3,9090.88×
Kansas3,7341.34×
West Virginia3,6132.2×
Oklahoma3,4820.89×
Minnesota3,3440.66×
Arkansas3,1571.08×
Nebraska2,8571.61×
Iowa2,7600.95×
Colorado2,7260.49×
New Mexico2,3691.34×
Utah2,1770.69×
Nevada2,0750.61×
New Hampshire1,7241.24×
North Dakota1,3611.88×
Idaho1,3210.75×
Maine1,1800.93×
South Dakota1,1211.37×
Montana1,0271.05×
Rhode Island9960.89×
Delaware8790.9×
Hawaii6940.46×
Vermont6581.06×
Wyoming5791.11×
Washington, District of Columbia4600.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Really Good Stuff audience
BrandAffinityCategory
Mangaka10.68×Literature
WFTS-TV8.82×Movies & TV
Iowa Lottery13.48×Games
Fox & Friends6.45×Movies & TV
Necktie5.38×Fashion & Accessoires
Staycation3.01×Home & Garden
Laneige4.78×Beauty & Wellness
Nebraska2.19×Travel & Leisure
Jesse Plemons2.74×Movies & TV
Pro-Ject3.14×Music & Radio
Justice2.2×Politics & Society
Nationality1.61×Politics & Society
JDSU2.26×Business & Career
La Opinión5.17×News
Solo climbing4.52×Sports
Admiralty25.63×Travel & Leisure
Home staging3.15×Home & Garden
Saving1.57×Business & Career
Embroidery Library7.6×Home & Garden
Meals on Wheels2.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Really Good Stuff audience
TraitClusterScore
Price SensitivityPREMIUM1.56
Family OrientationCONSERVATISM1.55
LGBTQ+ IdentityOPEN1.5
Pet OwnershipJOY1.48
CreativityOPEN1.33
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Really Good Stuff
CountryShare
United States99.8%
Japan0.0%
Switzerland0.0%

See Really Good Stuff audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Really Good Stuff have in United States?

Really Good Stuff has an estimated audience of 353,250 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Really Good Stuff fans?

80.5% of Really Good Stuff fans are female, 19.5% are male, with an average age of 37.0 years.

Which brands do Really Good Stuff fans like most?

Really Good Stuff fans show strongest brand affinity for Mangaka (10.68×), WFTS-TV (8.82×), and Iowa Lottery (13.48×) over the country average.

Where do Really Good Stuff fans live in United States?

Really Good Stuff fans in United States are most concentrated in Texas (reach 27,696), Florida (reach 22,615), and California (reach 21,332). These three regions account for the largest share of the active audience.

What other brands do Really Good Stuff fans also like?

Beyond Really Good Stuff itself, the audience over-indexes on WFTS-TV (8.82×), Iowa Lottery (13.48×), Fox & Friends (6.45×), and Necktie (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Really Good Stuff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.