Reforma Audience in United States

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Reforma has an estimated audience of 480,423 people in United States. 43.6% are female, 56.4% are male, average age 36.1. Top regions: California, Texas, Arizona. Top brand affinities: Nationality, Fairy godmother, James Madison University, Hipster, Panama.

The average Reforma fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Nationality, Fairy godmother, James Madison University, with strongest over-indexing on Nationality (12.97× the country average). Demographically, the Reforma audience skews more male with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Reforma fans

Demographic split for Reforma audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.1
Estimated audience size480,423

Audience persona

The typical Reforma fan in United States is more male, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Reforma in United States
RegionReachAffinity
California210,9703.99×
Texas162,4763.93×
Arizona68,8437.02×
Florida33,9221.04×
New York31,8281.19×
Illinois16,8831.05×
Michigan15,5421.24×
Georgia10,4940.71×
North Carolina9,9500.69×
Colorado9,2001.21×
Virginia7,7320.66×
Nevada7,5171.62×
New Jersey7,1540.59×
Massachusetts6,6600.7×
Washington6,6270.69×
Ohio6,4290.43×
Wisconsin6,1380.85×
New Mexico6,0252.5×
Missouri5,1760.67×
Pennsylvania5,0980.32×
Washington, District of Columbia5,0153.47×
Maryland4,4130.53×
Oregon4,3910.8×
South Carolina4,2980.59×
Tennessee3,8880.4×
Minnesota3,7510.54×
Utah3,6870.86×
Arkansas2,7320.69×
Hawaii2,5131.22×
Indiana2,4910.28×
Idaho2,2760.94×
Connecticut2,1460.45×
Alabama1,9630.29×
Louisiana1,8410.3×
Iowa1,7220.44×
Rhode Island1,6981.11×
Oklahoma1,6220.3×
Kansas1,4490.38×
Vermont1,3261.57×
Kentucky1,3080.22×
Maine8940.52×
Nebraska8850.37×
Mississippi7250.18×
West Virginia6980.31×
Alaska6520.63×
Delaware5690.43×
Montana5640.42×
South Dakota5140.46×
New Hampshire5130.27×
North Dakota5000.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reforma audience
BrandAffinityCategory
Nationality12.97×Politics & Society
Fairy godmother20.49×Literature
James Madison University21.62×Business & Career
Hipster13.3×Politics & Society
Panama4.36×Travel & Leisure
Buying and Selling Real Estate8.53×Home & Garden
Cherish (group)10.22×Music & Radio
Minnesota1.64×Travel & Leisure
Preta Gil19.59×Music & Radio
Spinal muscular atrophy7.36×Health
Lahaina, Hawaii14.08×Travel & Leisure
iZombie8.46×Movies & TV
National Paralympic Committee14×Sports
JTV (Indonesia)3.03×
Justice1.52×Politics & Society
Sears1.88×Shopping
Mad About You5.62×Movies & TV
Penn & Teller3.69×Movies & TV
Elmhurst College13.79×Business & Career
Buying a House2.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reforma audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
SpiritualityBALANCE1.71
Design AffinityPREMIUM1.5
Urban LifestyleOPEN1.37
Quality AwarenessPREMIUM1.36
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Reforma
CountryShare
Mexico39.8%
Brazil16.9%
Spain12.1%

See Reforma audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Reforma have in United States?

Reforma has an estimated audience of 480,423 people in United States, concentrated in California and Texas.

What is the gender split and age of Reforma fans?

43.6% of Reforma fans are female, 56.4% are male, with an average age of 36.1 years.

Which brands do Reforma fans like most?

Reforma fans show strongest brand affinity for Nationality (12.97×), Fairy godmother (20.49×), and James Madison University (21.62×) over the country average.

Where do Reforma fans live in United States?

Reforma fans in United States are most concentrated in California (reach 210,970), Texas (reach 162,476), and Arizona (reach 68,843). These three regions account for the largest share of the active audience.

What other brands do Reforma fans also like?

Beyond Reforma itself, the audience over-indexes on Fairy godmother (20.49×), James Madison University (21.62×), Hipster (13.3×), and Panama (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reforma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.