Rehoboth Beach, Delaware Audience in United States

Rehoboth Beach, Delaware logo

Rehoboth Beach, Delaware has an estimated audience of 579,882 people in United States. 64.7% are female, 35.3% are male, average age 46.5. Top regions: Pennsylvania, Maryland, Delaware. Top brand affinities: Celadon, Kikar HaShabbat, Israel, Sinaloa, Pro-Ject.

The average Rehoboth Beach, Delaware fan in United States is 46.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Maryland, Delaware. Top brand affinities include Celadon, Kikar HaShabbat, Israel, with strongest over-indexing on Celadon (30.58× the country average). Demographically, the Rehoboth Beach, Delaware audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Rehoboth Beach, Delaware fans

Demographic split for Rehoboth Beach, Delaware audience in United States
MetricValue
Female64.7%
Male35.3%
Average age46.5
Estimated audience size579,882

Audience persona

The typical Rehoboth Beach, Delaware fan in United States is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Celadon.

Top regions in United States

Top regions ranked by reach for Rehoboth Beach, Delaware in United States
RegionReachAffinity
Pennsylvania68,8523.53×
Maryland57,2095.74×
Delaware35,14121.97×
Virginia30,2462.14×
New York29,9410.92×
New Jersey24,3681.65×
California10,2510.16×
Florida9,2780.24×
Ohio7,3950.41×
Texas7,3300.15×
Washington, District of Columbia7,2024.13×
North Carolina6,3430.36×
Massachusetts4,4990.39×
Illinois4,4340.23×
Georgia3,8110.21×
West Virginia3,6511.35×
Michigan3,3540.22×
Connecticut3,2000.55×
Tennessee2,9220.25×
South Carolina2,7370.31×
Colorado2,4150.26×
Indiana2,4020.23×
Washington2,1910.19×
Kentucky2,0540.28×
Arizona2,0160.17×
Missouri1,9380.21×
Minnesota1,6150.19×
Wisconsin1,5760.18×
Alabama1,2400.15×
Oregon1,1010.17×
Oklahoma1,0770.17×
Louisiana1,0470.14×
Kansas9130.2×
Iowa8560.18×
Nevada8490.15×
New Hampshire7880.35×
Utah7880.15×
Maine7680.37×
Arkansas7110.15×
Mississippi5680.12×
Vermont5490.54×
Rhode Island5130.28×
Nebraska4880.17×
Idaho3720.13×
New Mexico3610.12×
Hawaii3420.14×
Montana2630.16×
Alaska1730.14×
South Dakota1700.13×
North Dakota1390.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rehoboth Beach, Delaware audience
BrandAffinityCategory
Celadon30.58×Home & Garden
Kikar HaShabbat23.27×News
Israel2.71×Travel & Leisure
Sinaloa4.06×Travel & Leisure
Pro-Ject4.35×Music & Radio
Nebraska2.86×Travel & Leisure
Urban Outfitters1.64×Shopping
Google Wallet6.1×Technology & Electronics
Regional styles of Mexican music2.3×Music & Radio
Product design1.54×Business & Career
Justice2.21×Politics & Society
Goop3.97×Internet & Social Media
headspace6.84×Health
Governor of Michigan5.06×Politics & Society
Jeep Wagoneer3.84×Cars & Mobility
Wok4.38×Food & Beverages
JDSU2×Business & Career
Cherish (group)6.75×Music & Radio
Captain America (1990 film)2.71×Movies & TV
Arnold Palmer3.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rehoboth Beach, Delaware audience
TraitClusterScore
Community OrientationOPEN1.67
TravellingTHRILL1.48
DIY MentalityTHRILL1.38
PatriotismCONSERVATISM1.37
Career OrientationPOWER1.29
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Rehoboth Beach, Delaware
CountryShare
United States97.0%
Germany0.7%
Turkey0.6%

See Rehoboth Beach, Delaware audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Rehoboth Beach, Delaware have in United States?

Rehoboth Beach, Delaware has an estimated audience of 579,882 people in United States, concentrated in Pennsylvania and Maryland.

What is the gender split and age of Rehoboth Beach, Delaware fans?

64.7% of Rehoboth Beach, Delaware fans are female, 35.3% are male, with an average age of 46.5 years.

Which brands do Rehoboth Beach, Delaware fans like most?

Rehoboth Beach, Delaware fans show strongest brand affinity for Celadon (30.58×), Kikar HaShabbat (23.27×), and Israel (2.71×) over the country average.

Where do Rehoboth Beach, Delaware fans live in United States?

Rehoboth Beach, Delaware fans in United States are most concentrated in Pennsylvania (reach 68,852), Maryland (reach 57,209), and Delaware (reach 35,141). These three regions account for the largest share of the active audience.

What other brands do Rehoboth Beach, Delaware fans also like?

Beyond Rehoboth Beach, Delaware itself, the audience over-indexes on Kikar HaShabbat (23.27×), Israel (2.71×), Sinaloa (4.06×), and Pro-Ject (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rehoboth Beach, Delaware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.