Rascasse Audience Intelligence

Religious music Audience in United States

A data profile of the people who buy, follow and care about Religious music in United States — modelled from more than twelve digital signal sources. Religious music has an estimated audience of 1,598,892 people in United States.

#268among Musical genre in United States#7069among Topic in United States#2012in Music & Radio

The average Religious music fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Web server, FIFA Club World Cup, with strongest over-indexing on Milwaukee Brewers (9.79× the country average).

Demographically, the Religious music audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Religious music fan in United States is more female, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Milwaukee Brewers.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Religious music profile in United States.

Audience size
1.6M
in United States
Gender
60.7%♀
39.3% male
Age
44.3
average years
Country rank
#16926
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Religious music fans

60.7% are female, 39.3% are male, average age 44.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Religious music audience in United States
MetricValue
Female60.7%
Male39.3%
Average age44.3
Estimated audience size1,598,892
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Religious music audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Religious music audience comes from United States.

Worldwide audience distribution share by country for Religious music
CountryShare
United States22.5%
India16.9%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Religious music audience in United States is strongest.

Fig. 05

Top regions by affinity

Religious music fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.25×
02Idaho~10K1.23×
03North Dakota~4K1.19×
04Wisconsin~30K1.17×
05South Dakota~4K1.16×
06Alaska~4K1.14×
07West Virginia~8K1.10×
08Montana~5K1.08×
09Rhode Island~5K1.07×
10Delaware~5K1.07×
11Maryland~30K1.04×
12Kansas~10K1.04×
13Illinois~50K1.03×
14South Carolina~20K1.03×
15Minnesota~20K1.02×
16Louisiana~20K1.02×
17New Hampshire~6K1.02×
18Maine~6K1.02×
19Arkansas~10K1.00×
20Hawaii~7K1.00×
21New Mexico~8K0.99×
22Kentucky~20K0.98×
23Nebraska~8K0.98×
24Indiana~30K0.97×
25Iowa~10K0.97×
26Washington, District of Columbia~5K0.97×
27Mississippi~10K0.96×
28Michigan~40K0.95×
29Oklahoma~20K0.93×
30Connecticut~10K0.92×
31Ohio~40K0.91×
32Missouri~20K0.91×
33Alabama~20K0.90×
34Utah~10K0.89×
35Nevada~10K0.88×
36Oregon~20K0.87×
37Arizona~30K0.86×
38Tennessee~30K0.86×
39Pennsylvania~50K0.85×
40North Carolina~40K0.85×
41Colorado~20K0.85×
42Florida~90K0.84×
43Massachusetts~30K0.84×
44Virginia~30K0.82×
45New Jersey~30K0.81×
46New York~70K0.80×
47Washington~30K0.79×
48Georgia~40K0.76×
49Texas~100K0.74×
50California~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Religious music, United States
0.65×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Religious music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Religious music audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports51.00×
02Deportivo AlavésSports25.67×
03FIFA Club World CupSports20.55×
04Lyric poetryLiterature15.86×
05Sport Club InternacionalSports14.10×
06Atlético MadridSports11.69×
07Web serverTechnology & Electronics10.95×
08Milwaukee BrewersSports9.79×
09El PaísNews9.29×
10Colorado RockiesSports9.01×
11Pittsburgh PiratesSports8.31×
12San Diego PadresSports7.31×
13Berlin WallTravel & Leisure7.00×
14Detroit TigersSports6.23×
15Las VegasTravel & Leisure4.07×
16Non-alcoholic beverageFood & Beverages4.02×
17Catholic ChurchPolitics & Society3.26×
18Real Madrid C.F.Sports2.88×
19RadioTechnology & Electronics2.48×
20T-MobileTechnology & Electronics2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Religious music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Religious music audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.77×
PatriotismCONSERVATISM2.03×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Religious music audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.22×
Early Adopter MentalityPOWER0.50×
Pet OwnershipJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Religious music have in United States?

Religious music has an estimated audience of 1,598,892 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Religious music fans?

60.7% of Religious music fans are female, 39.3% are male, with an average age of 44.3 years.

03

Which brands do Religious music fans like most?

Religious music fans show strongest brand affinity for Milwaukee Brewers (9.79×), Web server (10.95×), and FIFA Club World Cup (20.55×) over the country average.

04

Where do Religious music fans live in United States?

Religious music fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Religious music fans also like?

Beyond Religious music itself, the audience over-indexes on Web server (10.95×), FIFA Club World Cup (20.55×), Detroit Tigers (6.23×), and Las Vegas (4.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Religious music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Religious music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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