Religious music Audience in United States

Religious music logo

Religious music has an estimated audience of 1,598,892 people in United States. 60.7% are female, 39.3% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Las Vegas, Milwaukee Brewers, FIFA Club World Cup, Sport Club Internacional, Web server.

The average Religious music fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Las Vegas, Milwaukee Brewers, FIFA Club World Cup, with strongest over-indexing on Las Vegas (5.05× the country average). Demographically, the Religious music audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Religious music fans

Demographic split for Religious music audience in United States
MetricValue
Female60.7%
Male39.3%
Average age44.3
Estimated audience size1,598,892

Audience persona

The typical Religious music fan in United States is more female, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for Religious music in United States
RegionReachAffinity
California107,6370.61×
Texas99,2210.72×
Florida89,2010.82×
New York69,8270.78×
Illinois63,1481.19×
Pennsylvania42,3340.79×
North Carolina42,0750.87×
Ohio36,5320.74×
Maryland34,5991.26×
Michigan32,0880.77×
Indiana27,8460.95×
Georgia27,2870.55×
New Jersey27,2230.67×
Arizona26,1270.8×
Virginia25,9580.67×
Massachusetts23,5200.75×
Tennessee23,3880.73×
Minnesota22,8141×
Louisiana22,3161.08×
Missouri21,3490.83×
Wisconsin20,7460.86×
Kentucky19,5100.97×
South Carolina18,4570.77×
Idaho16,8152.1×
Alabama15,7370.7×
Washington15,6130.49×
Colorado15,5690.62×
Kansas12,7591.01×
Arkansas12,1620.92×
Connecticut12,1400.76×
Oklahoma11,2330.63×
West Virginia10,6741.43×
Iowa10,4610.79×
Mississippi9,1270.69×
Oregon8,9270.49×
Nebraska7,5990.95×
New Mexico7,5590.94×
Nevada7,5350.49×
Alaska7,5192.2×
Utah6,9010.48×
Hawaii6,6470.97×
Montana6,5551.48×
South Dakota6,4701.75×
North Dakota6,2991.92×
New Hampshire6,2080.99×
Wyoming6,0952.57×
Rhode Island5,9951.18×
Maine5,9911.05×
Vermont5,8962.1×
Delaware5,8161.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Religious music audience
BrandAffinityCategory
Las Vegas5.05×Travel & Leisure
Milwaukee Brewers8.04×Sports
FIFA Club World Cup16.05×Sports
Sport Club Internacional17.39×Sports
Web server6.44×Technology & Electronics
Detroit Tigers4.4×Sports
Real Madrid C.F.3.17×Sports
Lyric poetry13.48×Literature
El País12.18×News
Atlético Madrid9.78×Sports
FC Bayern Munich3.95×Sports
San Diego Padres6.45×Sports
Pittsburgh Pirates6.05×Sports
World Bank12.75×Politics & Society
Madrid7.03×Travel & Leisure
Catholic Church2.94×Politics & Society
Singer-songwriter1.85×Music & Radio
Cristiano Ronaldo4.46×Sports
Dentistry2.37×Business & Career
New Testament4×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Religious music audience
TraitClusterScore
SpiritualityBALANCE2.22
TraditionCONSERVATISM1.49
MindfulnessBALANCE1.29
PatriotismCONSERVATISM1.19
Need for SecurityCONSERVATISM1.17
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Religious music
CountryShare
United States22.5%
India16.9%
Brazil8.3%

See Religious music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Religious music have in United States?

Religious music has an estimated audience of 1,598,892 people in United States, concentrated in California and Texas.

What is the gender split and age of Religious music fans?

60.7% of Religious music fans are female, 39.3% are male, with an average age of 44.3 years.

Which brands do Religious music fans like most?

Religious music fans show strongest brand affinity for Las Vegas (5.05×), Milwaukee Brewers (8.04×), and FIFA Club World Cup (16.05×) over the country average.

Where do Religious music fans live in United States?

Religious music fans in United States are most concentrated in California (reach 107,637), Texas (reach 99,221), and Florida (reach 89,201). These three regions account for the largest share of the active audience.

What other brands do Religious music fans also like?

Beyond Religious music itself, the audience over-indexes on Milwaukee Brewers (8.04×), FIFA Club World Cup (16.05×), Sport Club Internacional (17.39×), and Web server (6.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Religious music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.