Richard Branson Audience in United States

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Richard Branson has an estimated audience of 1,323,973 people in United States. 45.9% are female, 54.1% are male, average age 40.5. Top regions: California, Florida, Texas. Top brand affinities: Mark Zuckerberg, Virgin Atlantic, Cruises, Yahoo! Finance, Western Union.

The average Richard Branson fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mark Zuckerberg, Virgin Atlantic, Cruises, with strongest over-indexing on Mark Zuckerberg (7.06× the country average). Demographically, the Richard Branson audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Richard Branson fans

Demographic split for Richard Branson audience in United States
MetricValue
Female45.9%
Male54.1%
Average age40.5
Estimated audience size1,323,973

Audience persona

The typical Richard Branson fan in United States is balanced, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Mark Zuckerberg.

Top regions in United States

Top regions ranked by reach for Richard Branson in United States
RegionReachAffinity
California174,2891.2×
Florida128,8771.44×
Texas108,2970.95×
New York100,2701.36×
Illinois46,9111.06×
Georgia45,0851.11×
Pennsylvania43,9290.99×
North Carolina39,2190.98×
Ohio37,8580.93×
New Jersey37,5201.11×
Virginia33,9661.05×
Michigan33,5000.97×
Arizona32,4711.2×
Massachusetts31,5701.21×
Washington31,3321.18×
Tennessee26,8311.01×
Indiana22,5810.93×
Maryland22,0210.97×
Missouri21,4501.01×
Colorado21,4101.03×
Alabama19,4801.05×
South Carolina18,8250.95×
Wisconsin18,3860.92×
Minnesota17,7210.93×
Nevada16,2951.27×
Louisiana15,7330.92×
Oregon15,6061.03×
Kentucky14,9600.9×
Connecticut14,7111.11×
Oklahoma12,7870.87×
Utah12,5171.06×
Kansas9,2770.89×
Iowa8,8480.81×
Arkansas8,6660.79×
Mississippi8,2240.75×
Idaho6,4420.97×
Washington, District of Columbia6,3591.6×
Hawaii6,1541.08×
Nebraska5,7610.87×
New Mexico5,6560.85×
New Hampshire5,4401.04×
Maine4,7471×
West Virginia4,5420.74×
Rhode Island4,2471.01×
Montana3,6250.99×
Delaware3,1030.85×
Alaska2,7800.98×
South Dakota2,2110.72×
North Dakota2,0940.77×
Vermont1,9790.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richard Branson audience
BrandAffinityCategory
Mark Zuckerberg7.06×Business & Career
Virgin Atlantic9.88×Travel & Leisure
Cruises1.74×Travel & Leisure
Yahoo! Finance1.52×Business & Career
Western Union2.65×Business & Career
Facebook Messenger1.55×Internet & Social Media
Peter Thiel3.63×Business & Career
Jeff Bezos3.31×Business & Career
Staples (Canada)1.53×Business & Career
Investor1.56×Business & Career
Mark Cuban5.49×Business & Career
Google Flights1.57×Travel & Leisure
Necker Island (British Virgin Islands)12.83×Travel & Leisure
Warren Buffett3.76×Business & Career
Cruise line3.47×Travel & Leisure
British Virgin Islands7.22×Travel & Leisure
Larry Ellison4.07×Business & Career
Royal Caribbean Cruises Ltd.2.16×Travel & Leisure
Canva2.43×Technology & Electronics
Argentina1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richard Branson audience
TraitClusterScore
Design AffinityPREMIUM1.7
Career OrientationPOWER1.64
Quality AwarenessPREMIUM1.54
Luxury OrientationPREMIUM1.48
Risk AppetiteTHRILL1.46
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Richard Branson
CountryShare
United States25.7%
United Kingdom21.5%
Australia5.0%

See Richard Branson audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Richard Branson have in United States?

Richard Branson has an estimated audience of 1,323,973 people in United States, concentrated in California and Florida.

What is the gender split and age of Richard Branson fans?

45.9% of Richard Branson fans are female, 54.1% are male, with an average age of 40.5 years.

Which brands do Richard Branson fans like most?

Richard Branson fans show strongest brand affinity for Mark Zuckerberg (7.06×), Virgin Atlantic (9.88×), and Cruises (1.74×) over the country average.

Where do Richard Branson fans live in United States?

Richard Branson fans in United States are most concentrated in California (reach 174,289), Florida (reach 128,877), and Texas (reach 108,297). These three regions account for the largest share of the active audience.

What other brands do Richard Branson fans also like?

Beyond Richard Branson itself, the audience over-indexes on Virgin Atlantic (9.88×), Cruises (1.74×), Yahoo! Finance (1.52×), and Western Union (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Branson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.