Rick Steves Audience in United States

Rick Steves logo

Rick Steves has an estimated audience of 1,221,722 people in United States. 66.4% are female, 33.6% are male, average age 49.7. Top regions: California, Washington, Texas. Top brand affinities: Steve Irwin, Yahoo! Finance, Bellroy, Isabella Rossellini, NOE Sushi Bar.

The average Rick Steves fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Steve Irwin, Yahoo! Finance, Bellroy, with strongest over-indexing on Steve Irwin (36.09× the country average). Demographically, the Rick Steves audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Person · Subtype: Author

Demographics of Rick Steves fans

Demographic split for Rick Steves audience in United States
MetricValue
Female66.4%
Male33.6%
Average age49.7
Estimated audience size1,221,722

Audience persona

The typical Rick Steves fan in United States is more female, around 49.7 years old, with strong Travelling tendencies and a notable affinity for Steve Irwin.

Top regions in United States

Top regions ranked by reach for Rick Steves in United States
RegionReachAffinity
California154,5501.15×
Washington79,9083.26×
Texas72,6870.69×
Florida72,0440.87×
New York54,9440.8×
Illinois47,5961.17×
Ohio45,6681.21×
Pennsylvania39,5660.96×
Massachusetts38,6431.61×
North Carolina32,2830.88×
Oregon30,7192.19×
Virginia30,0591.01×
Colorado27,6671.44×
Georgia27,4320.73×
Michigan24,9740.78×
New Jersey24,6470.79×
Wisconsin24,3341.32×
Arizona24,0200.96×
Minnesota23,1911.32×
Maryland20,3410.97×
Tennessee17,3510.71×
Missouri16,8980.86×
Indiana16,4530.74×
South Carolina13,3230.72×
Connecticut13,1311.07×
Kentucky10,9940.72×
Alabama10,8100.63×
Utah10,3160.94×
Iowa10,1791.01×
Oklahoma9,5590.7×
Nevada9,0190.76×
Louisiana8,4040.53×
Kansas7,5500.78×
Idaho7,3271.2×
New Hampshire7,0311.46×
Nebraska6,2861.03×
Maine6,2711.43×
Arkansas5,7440.57×
New Mexico5,2060.85×
Washington, District of Columbia4,7351.29×
Rhode Island4,6561.2×
Hawaii4,2330.81×
Mississippi4,0450.4×
Montana3,7691.11×
Vermont2,8661.34×
Delaware2,6430.78×
Alaska2,5440.97×
West Virginia2,3580.41×
South Dakota2,1580.76×
Wyoming1,1330.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Steves audience
BrandAffinityCategory
Steve Irwin36.09×Movies & TV
Yahoo! Finance5.5×Business & Career
Bellroy51.09×Home & Garden
Isabella Rossellini24.77×Fashion & Accessoires
NOE Sushi Bar74.04×
Diane Keaton6.01×Movies & TV
The Gilded Age4.56×Movies & TV
Romeo and Juliet (1968 film)18.32×Movies & TV
MSN3.46×News
Rate of return9.11×Business & Career
Ken Burns21.32×Movies & TV
Europe4.4×Travel & Leisure
Asset5.7×Business & Career
Marmot (company)17.67×Sports
True Detective5.13×Movies & TV
Public company3.92×Business & Career
Little Party Dress34.01×Fashion & Accessoires
Virtue3.09×Politics & Society
Bones (TV series)12.63×Movies & TV
CNBC5.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Steves audience
TraitClusterScore
TravellingTHRILL3.09
Design AffinityPREMIUM2.29
SustainabilityBALANCE1.73
Community OrientationOPEN1.6
Sports ActivityPOWER1.42
Quality AwarenessPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Rick Steves
CountryShare
United States68.6%
Australia5.8%
Canada5.6%

See Rick Steves audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Rick Steves have in United States?

Rick Steves has an estimated audience of 1,221,722 people in United States, concentrated in California and Washington.

What is the gender split and age of Rick Steves fans?

66.4% of Rick Steves fans are female, 33.6% are male, with an average age of 49.7 years.

Which brands do Rick Steves fans like most?

Rick Steves fans show strongest brand affinity for Steve Irwin (36.09×), Yahoo! Finance (5.5×), and Bellroy (51.09×) over the country average.

Where do Rick Steves fans live in United States?

Rick Steves fans in United States are most concentrated in California (reach 154,550), Washington (reach 79,908), and Texas (reach 72,687). These three regions account for the largest share of the active audience.

What other brands do Rick Steves fans also like?

Beyond Rick Steves itself, the audience over-indexes on Yahoo! Finance (5.5×), Bellroy (51.09×), Isabella Rossellini (24.77×), and NOE Sushi Bar (74.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Steves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.