Robert Johnson Audience in United States

Robert Johnson has an estimated audience of 1,232,008 people in United States. 36.7% are female, 63.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Houston Astros, Los Angeles Dodgers, Bob Dylan, Internet celebrity, TMZ.

The average Robert Johnson fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston Astros, Los Angeles Dodgers, Bob Dylan, with strongest over-indexing on Houston Astros (4.26× the country average). Demographically, the Robert Johnson audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Blues

Demographics of Robert Johnson fans

Demographic split for Robert Johnson audience in United States
MetricValue
Female36.7%
Male63.3%
Average age38.5
Estimated audience size1,232,008

Audience persona

The typical Robert Johnson fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Robert Johnson in United States
RegionReachAffinity
California125,2390.92×
Texas112,7741.06×
Florida70,6550.85×
New York66,0120.96×
Illinois43,6521.06×
Georgia42,1311.11×
North Carolina41,2001.11×
Pennsylvania36,8880.89×
Ohio34,8590.92×
Mississippi34,7013.42×
Tennessee33,4401.35×
Michigan29,8220.93×
Virginia28,3040.94×
New Jersey25,6290.82×
Indiana22,6251.01×
Washington22,1610.9×
Alabama22,1251.29×
Louisiana21,7571.37×
Massachusetts21,2710.88×
Missouri21,0001.06×
Arizona20,5680.82×
Maryland20,2570.96×
South Carolina20,1221.09×
Kentucky17,6921.15×
Colorado16,8990.87×
Wisconsin15,4070.83×
Oklahoma14,4261.05×
Minnesota14,0230.79×
Arkansas13,7921.36×
Oregon12,6030.89×
Connecticut11,0090.89×
Nevada10,7800.9×
Kansas9,3690.96×
Iowa8,7640.86×
Utah7,8630.71×
New Mexico6,2851.02×
West Virginia6,1541.07×
Nebraska5,1190.83×
Idaho4,8400.78×
New Hampshire4,1610.86×
Maine3,8300.87×
Washington, District of Columbia3,6790.99×
Rhode Island3,3430.85×
Hawaii3,3320.63×
Montana3,0460.89×
Delaware2,8420.84×
Vermont2,4911.15×
South Dakota2,0950.74×
Alaska2,0750.79×
North Dakota2,0580.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert Johnson audience
BrandAffinityCategory
Houston Astros4.26×Sports
Los Angeles Dodgers3.46×Sports
Bob Dylan4.96×Music & Radio
Internet celebrity2.85×Internet & Social Media
TMZ1.71×Internet & Social Media
Teyana Taylor3.47×Movies & TV
Los Angeles Lakers1.7×Sports
Gangsta rap2.22×Music & Radio
Nike1.59×Fashion & Accessoires
LeBron James1.84×Sports
Foot Locker2.27×Shopping
Atlanta Hawks2.86×Sports
True Detective2.07×Movies & TV
Apple Music1.98×Music & Radio
Supreme2.5×Fashion & Accessoires
Cardi B2.41×Music & Radio
Oklahoma City Thunder1.67×Sports
Phoenix Suns2.25×Sports
Paul McCartney3.15×Music & Radio
Houston Rockets1.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert Johnson audience
TraitClusterScore
PatriotismCONSERVATISM1.88
Early Adopter MentalityPOWER1.4
Risk AppetiteTHRILL1.3
SpiritualityBALANCE1.27
IndividualismJOY1.25
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Robert Johnson
CountryShare
United States46.5%
Brazil18.5%
Germany5.9%

See Robert Johnson audiences in other countries

More Blues audiences in United States

Frequently asked questions

How many fans does Robert Johnson have in United States?

Robert Johnson has an estimated audience of 1,232,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Robert Johnson fans?

36.7% of Robert Johnson fans are female, 63.3% are male, with an average age of 38.5 years.

Which brands do Robert Johnson fans like most?

Robert Johnson fans show strongest brand affinity for Houston Astros (4.26×), Los Angeles Dodgers (3.46×), and Bob Dylan (4.96×) over the country average.

Where do Robert Johnson fans live in United States?

Robert Johnson fans in United States are most concentrated in California (reach 125,239), Texas (reach 112,774), and Florida (reach 70,655). These three regions account for the largest share of the active audience.

What other brands do Robert Johnson fans also like?

Beyond Robert Johnson itself, the audience over-indexes on Los Angeles Dodgers (3.46×), Bob Dylan (4.96×), Internet celebrity (2.85×), and TMZ (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.