Rochester, Minnesota Audience in United States

Rochester, Minnesota logo

Rochester, Minnesota has an estimated audience of 450,146 people in United States. 61.1% are female, 38.9% are male, average age 42.1. Top regions: Minnesota, Wisconsin, Illinois. Top brand affinities: Elsword, MK, Historic site, Governor of Michigan, Goop.

The average Rochester, Minnesota fan in United States is 42.1 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Illinois. Top brand affinities include Elsword, MK, Historic site, with strongest over-indexing on Elsword (17.24× the country average). Demographically, the Rochester, Minnesota audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Rochester, Minnesota fans

Demographic split for Rochester, Minnesota audience in United States
MetricValue
Female61.1%
Male38.9%
Average age42.1
Estimated audience size450,146

Audience persona

The typical Rochester, Minnesota fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Rochester, Minnesota in United States
RegionReachAffinity
Minnesota105,49016.36×
Wisconsin19,1552.83×
Illinois16,3621.09×
Iowa14,3883.88×
Texas13,7520.36×
California13,1790.27×
Florida9,3330.31×
New York8,5230.34×
Michigan5,7970.49×
Missouri5,3790.74×
Ohio4,9490.36×
Colorado4,6320.65×
Arizona4,2570.46×
South Dakota4,1684.01×
Indiana4,1080.5×
North Carolina4,0540.3×
Pennsylvania3,8880.26×
Georgia3,8850.28×
Virginia3,5210.32×
North Dakota3,4393.72×
Washington3,3510.37×
Tennessee3,3510.37×
Nebraska3,1361.39×
Massachusetts3,0480.34×
Kansas2,8360.8×
Oklahoma2,3950.48×
New Jersey2,3860.21×
Maryland2,2040.28×
Oregon2,1800.42×
Kentucky2,1150.37×
Arkansas1,8920.51×
Utah1,8140.45×
South Carolina1,7570.26×
Alabama1,6410.26×
Louisiana1,6290.28×
Nevada1,3580.31×
Montana1,3391.07×
Idaho1,1770.52×
Connecticut1,1670.26×
New Mexico9770.43×
Mississippi9300.25×
Washington, District of Columbia6670.49×
Alaska6260.65×
Wyoming5810.87×
Hawaii5400.28×
West Virginia5030.24×
New Hampshire4830.27×
Maine4810.3×
Rhode Island2950.21×
Vermont2840.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rochester, Minnesota audience
BrandAffinityCategory
Elsword17.24×Games
MK3.53×Music & Radio
Historic site3.26×Arts & Culture
Governor of Michigan4.87×Politics & Society
Goop3.44×Internet & Social Media
Nasal cavity5.07×Health
Fairy godmother4.52×Literature
Hipster5.56×Politics & Society
Grinch1.95×Movies & TV
Wikia1.63×Internet & Social Media
Hibachi3.73×Food & Beverages
Vocal harmony2.13×Music & Radio
Wok3.07×Food & Beverages
Noodle (Gorillaz)1.66×Music & Radio
James Butler (American football)15.18×Sports
Google Home2.83×Technology & Electronics
Mathcore3.39×Music & Radio
Home staging2.17×Home & Garden
Cherish (group)4.33×Music & Radio
headspace3.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rochester, Minnesota audience
TraitClusterScore
Family OrientationCONSERVATISM1.34
Risk AppetiteTHRILL1.22
Price SensitivityPREMIUM1.22
Need for SecurityCONSERVATISM1.21
ExtroversionTHRILL1.19
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Rochester, Minnesota
CountryShare
United States95.4%
Germany2.9%
Italy1.6%

See Rochester, Minnesota audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rochester, Minnesota have in United States?

Rochester, Minnesota has an estimated audience of 450,146 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Rochester, Minnesota fans?

61.1% of Rochester, Minnesota fans are female, 38.9% are male, with an average age of 42.1 years.

Which brands do Rochester, Minnesota fans like most?

Rochester, Minnesota fans show strongest brand affinity for Elsword (17.24×), MK (3.53×), and Historic site (3.26×) over the country average.

Where do Rochester, Minnesota fans live in United States?

Rochester, Minnesota fans in United States are most concentrated in Minnesota (reach 105,490), Wisconsin (reach 19,155), and Illinois (reach 16,362). These three regions account for the largest share of the active audience.

What other brands do Rochester, Minnesota fans also like?

Beyond Rochester, Minnesota itself, the audience over-indexes on MK (3.53×), Historic site (3.26×), Governor of Michigan (4.87×), and Goop (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rochester, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.