Rolo Audience in United States
Rolo has an estimated audience of 396,356 people in United States. 73.3% are female, 26.7% are male, average age 24.7. Top regions: New York, California, Texas. Top brand affinities: Goop, Whataburger, Governor of Michigan, Wok, Fairy godmother.
The average Rolo fan in United States is 24.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Goop, Whataburger, Governor of Michigan, with strongest over-indexing on Goop (6.7× the country average). Demographically, the Rolo audience skews more female with an average age of 24.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Rolo fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 24.7 |
| Estimated audience size | 396,356 |
Audience persona
The typical Rolo fan in United States is more female, around 24.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 269,467 | 12.17× |
| California | 35,934 | 0.82× |
| Texas | 25,870 | 0.76× |
| Florida | 20,517 | 0.76× |
| New Jersey | 17,930 | 1.78× |
| Pennsylvania | 11,052 | 0.83× |
| Illinois | 10,249 | 0.78× |
| Georgia | 9,482 | 0.78× |
| Ohio | 8,991 | 0.74× |
| North Carolina | 8,972 | 0.75× |
| Alabama | 8,787 | 1.59× |
| Virginia | 8,438 | 0.87× |
| Massachusetts | 7,795 | 1× |
| Michigan | 7,576 | 0.73× |
| Washington | 5,995 | 0.75× |
| Tennessee | 5,967 | 0.75× |
| Arizona | 5,572 | 0.69× |
| Indiana | 5,522 | 0.76× |
| Maryland | 5,260 | 0.77× |
| Connecticut | 4,992 | 1.26× |
| Wisconsin | 4,440 | 0.74× |
| Missouri | 4,435 | 0.69× |
| Minnesota | 4,368 | 0.77× |
| South Carolina | 4,297 | 0.72× |
| Colorado | 4,237 | 0.68× |
| Kentucky | 3,864 | 0.78× |
| Louisiana | 3,823 | 0.75× |
| Oklahoma | 3,043 | 0.69× |
| Oregon | 2,977 | 0.66× |
| Utah | 2,848 | 0.8× |
| Nevada | 2,623 | 0.68× |
| Iowa | 2,547 | 0.78× |
| Kansas | 2,277 | 0.73× |
| Arkansas | 2,223 | 0.68× |
| Mississippi | 1,986 | 0.61× |
| Washington, District of Columbia | 1,534 | 1.29× |
| Nebraska | 1,354 | 0.68× |
| Idaho | 1,299 | 0.65× |
| New Hampshire | 1,255 | 0.8× |
| Maine | 1,150 | 0.81× |
| West Virginia | 1,149 | 0.62× |
| Rhode Island | 1,120 | 0.89× |
| Hawaii | 1,093 | 0.64× |
| New Mexico | 1,036 | 0.52× |
| Delaware | 671 | 0.61× |
| Montana | 595 | 0.54× |
| South Dakota | 565 | 0.62× |
| Vermont | 505 | 0.73× |
| North Dakota | 475 | 0.58× |
| Alaska | 425 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 6.7× | Internet & Social Media |
| Whataburger | 1.83× | Food & Beverages |
| Governor of Michigan | 6.7× | Politics & Society |
| Wok | 5.88× | Food & Beverages |
| Fairy godmother | 6.68× | Literature |
| Grinch | 3.53× | Movies & TV |
| Google Home | 5.67× | Technology & Electronics |
| Historic site | 3.61× | Arts & Culture |
| Mathcore | 6.7× | Music & Radio |
| Hibachi | 6.4× | Food & Beverages |
| Nationality | 1.7× | Politics & Society |
| Unique Gifts | 1.81× | Shopping |
| Grace Slick | 6.6× | Music & Radio |
| headspace | 6.7× | Health |
| Birthday Gifts | 2.21× | Kids & Family |
| Hipster | 6.54× | Politics & Society |
| Cherish (group) | 6.7× | Music & Radio |
| No Escape (1994 film) | 6.7× | Movies & TV |
| Guitarist (magazine) | 6.59× | Music & Radio |
| Vocal harmony | 2.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.35 |
| Extroversion | THRILL | 1.32 |
| Price Sensitivity | PREMIUM | 1.29 |
| Indulgence | JOY | 1.22 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.3% |
| Italy | 15.7% |
| Brazil | 8.3% |
See Rolo audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Rolo have in United States?
Rolo has an estimated audience of 396,356 people in United States, concentrated in New York and California.
What is the gender split and age of Rolo fans?
73.3% of Rolo fans are female, 26.7% are male, with an average age of 24.7 years.
Which brands do Rolo fans like most?
Rolo fans show strongest brand affinity for Goop (6.7×), Whataburger (1.83×), and Governor of Michigan (6.7×) over the country average.
Where do Rolo fans live in United States?
Rolo fans in United States are most concentrated in New York (reach 269,467), California (reach 35,934), and Texas (reach 25,870). These three regions account for the largest share of the active audience.
What other brands do Rolo fans also like?
Beyond Rolo itself, the audience over-indexes on Whataburger (1.83×), Governor of Michigan (6.7×), Wok (5.88×), and Fairy godmother (6.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rolo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.