Rumble (Transformers) Audience in United States

Rumble (Transformers) logo

Rumble (Transformers) has an estimated audience of 2,290,849 people in United States. 62.6% are female, 37.4% are male, average age 50.7. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, 3D printing, Magazine (band), Layne Staley.

The average Rumble (Transformers) fan in United States is 50.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, 3D printing, with strongest over-indexing on Whataburger (1.52× the country average). Demographically, the Rumble (Transformers) audience skews more female with an average age of 50.7, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Rumble (Transformers) fans

Demographic split for Rumble (Transformers) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age50.7
Estimated audience size2,290,849

Audience persona

The typical Rumble (Transformers) fan in United States is more female, around 50.7 years old, with strong Spirituality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Rumble (Transformers) in United States
RegionReachAffinity
California200,8900.8×
Texas161,0820.82×
Florida146,5310.94×
New York102,6980.8×
Pennsylvania86,4411.12×
Ohio80,0741.13×
Michigan78,1771.31×
Illinois70,1740.92×
North Carolina64,7340.94×
Georgia59,6320.84×
Arizona57,0961.22×
Tennessee50,8171.11×
Washington48,8631.06×
Indiana48,2511.15×
Missouri47,6081.29×
New Jersey46,0660.79×
Virginia44,1910.79×
Wisconsin39,2371.14×
Minnesota35,4361.08×
Massachusetts35,0720.78×
Alabama33,0901.03×
Oklahoma32,9011.29×
Colorado32,2120.89×
South Carolina31,9250.93×
Kentucky31,0091.08×
Oregon30,7221.17×
Louisiana27,5400.93×
Maryland27,0630.69×
Nevada22,6541.02×
Kansas19,6581.09×
Connecticut19,4380.85×
Iowa18,9781.01×
Arkansas18,6970.99×
Utah16,7090.81×
Idaho16,3781.43×
Mississippi15,3420.81×
West Virginia12,7451.19×
New Mexico11,6291.01×
Nebraska11,2860.98×
New Hampshire9,2801.03×
Montana8,9961.42×
Maine8,3501.02×
Hawaii7,0360.71×
North Dakota6,6681.42×
South Dakota5,5061.04×
Delaware5,3260.84×
Rhode Island5,2620.72×
Alaska5,0001.02×
Wyoming4,0201.18×
Vermont3,4660.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rumble (Transformers) audience
BrandAffinityCategory
Whataburger1.52×Food & Beverages
Pillow1.59×Home & Garden
3D printing1.85×Technology & Electronics
Magazine (band)2.09×Music & Radio
Layne Staley2.03×Music & Radio
Voter registration1.51×Politics & Society
Brunello Cucinelli2.13×Fashion & Accessoires
Hauptschule3.91×Kids & Family
Hebe1.79×Home & Garden
Software widget3.86×Technology & Electronics
Enfamil1.72×Kids & Family
Isometric exercise1.89×Sports
Certified diabetes educator2.83×Business & Career
Edamame5.21×Food & Beverages
Edmond, Oklahoma2.36×Travel & Leisure
Guys and Dolls2.93×Music & Radio
Eden Lake1.53×Movies & TV
EShakti1.87×Shopping
The Wildhearts5.43×Music & Radio
edureka5.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rumble (Transformers) audience
TraitClusterScore
SpiritualityBALANCE1.3
IndividualismJOY1.29
PatriotismCONSERVATISM1.29
Pet OwnershipJOY1.27
Family OrientationCONSERVATISM1.19
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Rumble (Transformers)
CountryShare
United States37.3%
Poland11.0%
United Kingdom7.1%

See Rumble (Transformers) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rumble (Transformers) have in United States?

Rumble (Transformers) has an estimated audience of 2,290,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Rumble (Transformers) fans?

62.6% of Rumble (Transformers) fans are female, 37.4% are male, with an average age of 50.7 years.

Which brands do Rumble (Transformers) fans like most?

Rumble (Transformers) fans show strongest brand affinity for Whataburger (1.52×), Pillow (1.59×), and 3D printing (1.85×) over the country average.

Where do Rumble (Transformers) fans live in United States?

Rumble (Transformers) fans in United States are most concentrated in California (reach 200,890), Texas (reach 161,082), and Florida (reach 146,531). These three regions account for the largest share of the active audience.

What other brands do Rumble (Transformers) fans also like?

Beyond Rumble (Transformers) itself, the audience over-indexes on Pillow (1.59×), 3D printing (1.85×), Magazine (band) (2.09×), and Layne Staley (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rumble (Transformers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.