Rascasse Audience Intelligence

Rumble (Transformers) Audience in United States

A data profile of the people who buy, follow and care about Rumble (Transformers) in United States — modelled from more than twelve digital signal sources. Rumble (Transformers) has an estimated audience of 2,268,732 people in United States.

#42among Fictional Character in United States#1920in Movies & TV

The average Rumble (Transformers) fan in United States is 50.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nostalgia, Robert Redford, Fox News Channel, with strongest over-indexing on Nostalgia (4.09× the country average).

Demographically, the Rumble (Transformers) audience skews more female with an average age of 50.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rumble (Transformers) fan in United States is more female, around 50.7 years old, with strong Patriotism tendencies and a notable affinity for Nostalgia.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rumble (Transformers) profile in United States.

Audience size
2.3M
in United States
Gender
62.6%♀
37.4% male
Age
50.7
average years
Country rank
#12869
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rumble (Transformers) fans

62.6% are female, 37.4% are male, average age 50.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Rumble (Transformers) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age50.7
Estimated audience size2,268,732
Fig. 03

Age distribution

Ø 50.7
average years
Age distribution of the Rumble (Transformers) audience in United States
Age bracketShare%
16-195%
20-297%
30-3910%
40-4921%
50+57%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Rumble (Transformers) audience comes from United States.

Worldwide audience distribution share by country for Rumble (Transformers)
CountryShare
United States36.6%
Poland11.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rumble (Transformers) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rumble (Transformers) fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~7K1.57×
02Montana~10K1.55×
03Idaho~20K1.46×
04Wyoming~4K1.31×
05Oklahoma~30K1.27×
06Missouri~50K1.26×
07Michigan~70K1.24×
08West Virginia~10K1.21×
09Arizona~50K1.15×
10Oregon~30K1.14×
11Kansas~20K1.13×
12South Dakota~6K1.12×
13Ohio~80K1.10×
14Indiana~50K1.10×
15Wisconsin~40K1.10×
16Tennessee~50K1.09×
17New Hampshire~10K1.09×
18Pennsylvania~80K1.07×
19Kentucky~30K1.07×
20Alaska~5K1.06×
21Minnesota~30K1.04×
22New Mexico~10K1.04×
23Nebraska~10K1.03×
24Washington~50K1.01×
25Iowa~20K1.00×
26Alabama~30K0.99×
27Nevada~20K0.99×
28Arkansas~20K0.97×
29Maine~8K0.97×
30Vermont~4K0.97×
31Louisiana~30K0.94×
32Florida~100K0.93×
33North Carolina~60K0.91×
34South Carolina~30K0.91×
35Illinois~70K0.88×
36Mississippi~20K0.87×
37Colorado~30K0.86×
38Utah~20K0.84×
39Connecticut~20K0.83×
40Georgia~60K0.82×
41Delaware~5K0.82×
42Virginia~40K0.80×
43Texas~200K0.79×
44California~200K0.77×
45New York~100K0.77×
46New Jersey~50K0.77×
47Massachusetts~30K0.76×
48Rhode Island~5K0.74×
49Hawaii~7K0.70×
50Maryland~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Rumble (Transformers), United States
0.69×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rumble (Transformers) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rumble (Transformers) audience
#·InterestCategoryAffinity×
01Andrew GarfieldMovies & TV5.91×
02Brock LesnarSports5.78×
03Winona RyderMovies & TV4.21×
04Animal testingPolitics & Society4.20×
05Robert RedfordMovies & TV4.13×
06NostalgiaHome & Garden4.09×
07Micro CenterShopping4.01×
08Retirement planningBusiness & Career3.89×
09Retirement communityKids & Family3.87×
10RetirementBusiness & Career3.50×
11Microwave ovenHome & Garden3.28×
12CBS NewsMovies & TV2.91×
13Fox News ChannelMovies & TV2.62×
14Britney SpearsMusic & Radio2.52×
15GeneticsKids & Family2.47×
16Real propertyHome & Garden2.40×
17Joe BidenPolitics & Society2.24×
18Panda ExpressFood & Beverages1.97×
19Stand-up comedyMovies & TV1.75×
20BeachesTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rumble (Transformers) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rumble (Transformers) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
IndividualismJOY1.72×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rumble (Transformers) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rumble (Transformers) have in United States?

Rumble (Transformers) has an estimated audience of 2,268,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rumble (Transformers) fans?

62.6% of Rumble (Transformers) fans are female, 37.4% are male, with an average age of 50.7 years.

03

Which brands do Rumble (Transformers) fans like most?

Rumble (Transformers) fans show strongest brand affinity for Nostalgia (4.09×), Robert Redford (4.13×), and Fox News Channel (2.62×) over the country average.

04

Where do Rumble (Transformers) fans live in United States?

Rumble (Transformers) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rumble (Transformers) fans also like?

Beyond Rumble (Transformers) itself, the audience over-indexes on Robert Redford (4.13×), Fox News Channel (2.62×), Retirement (3.5×), and Genetics (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Rumble (Transformers) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rumble (Transformers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →