A data profile of the people who buy, follow and care about Saint Patrick in United States — modelled from more than twelve digital signal sources. Saint Patrick has an estimated audience of 1,929,131 people in United States.
The average Saint Patrick fan in United States is 42.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Antique car, FedEx, Family car, with strongest over-indexing on Antique car (5.48× the country average).
Demographically, the Saint Patrick audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Saint Patrick fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Antique car.
The key figures that characterise the Saint Patrick profile in United States.
62.0% are female, 38.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 42.2 |
| Estimated audience size | 1,929,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Saint Patrick audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.6% |
| United Kingdom | 7.1% |
| Canada | 4.3% |
Where the Saint Patrick audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~60K | 1.51× | |
| 02 | New York | ~100K | 1.20× | |
| 03 | Pennsylvania | ~80K | 1.20× | |
| 04 | New Hampshire | ~9K | 1.15× | |
| 05 | New Jersey | ~60K | 1.14× | |
| 06 | Kentucky | ~30K | 1.13× | |
| 07 | Alaska | ~5K | 1.12× | |
| 08 | Montana | ~6K | 1.11× | |
| 09 | Connecticut | ~20K | 1.10× | |
| 10 | Rhode Island | ~7K | 1.10× | |
| 11 | Indiana | ~40K | 1.07× | |
| 12 | Maine | ~7K | 1.06× | |
| 13 | Vermont | ~4K | 1.06× | |
| 14 | Florida | ~100K | 1.05× | |
| 15 | Virginia | ~50K | 1.05× | |
| 16 | Washington | ~40K | 1.04× | |
| 17 | Illinois | ~70K | 1.03× | |
| 18 | Alabama | ~30K | 1.03× | |
| 19 | Nebraska | ~10K | 1.03× | |
| 20 | Ohio | ~60K | 1.02× | |
| 21 | North Carolina | ~60K | 1.02× | |
| 22 | Iowa | ~20K | 1.02× | |
| 23 | Arizona | ~40K | 1.01× | |
| 24 | Kansas | ~20K | 1.01× | |
| 25 | Washington, District of Columbia | ~6K | 1.01× | |
| 26 | North Dakota | ~4K | 1.01× | |
| 27 | California | ~200K | 1.00× | |
| 28 | Georgia | ~60K | 0.99× | |
| 29 | Maryland | ~30K | 0.99× | |
| 30 | Delaware | ~5K | 0.99× | |
| 31 | Louisiana | ~20K | 0.98× | |
| 32 | South Dakota | ~4K | 0.98× | |
| 33 | Missouri | ~30K | 0.97× | |
| 34 | Colorado | ~30K | 0.96× | |
| 35 | West Virginia | ~9K | 0.96× | |
| 36 | Hawaii | ~8K | 0.96× | |
| 37 | South Carolina | ~30K | 0.95× | |
| 38 | Oklahoma | ~20K | 0.94× | |
| 39 | New Mexico | ~9K | 0.93× | |
| 40 | Michigan | ~50K | 0.92× | |
| 41 | Tennessee | ~30K | 0.90× | |
| 42 | Oregon | ~20K | 0.90× | |
| 43 | Idaho | ~9K | 0.88× | |
| 44 | Texas | ~100K | 0.87× | |
| 45 | Minnesota | ~20K | 0.87× | |
| 46 | Utah | ~10K | 0.87× | |
| 47 | Mississippi | ~10K | 0.87× | |
| 48 | Wisconsin | ~20K | 0.86× | |
| 49 | Arkansas | ~10K | 0.85× | |
| 50 | Nevada | ~10K | 0.80× |
The strongest cross-interests of the Saint Patrick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda Pilot | Cars & Mobility | 6.22× | ||
| 02 | Seasons 52 | Food & Beverages | 6.22× | ||
| 03 | BevMo! | Shopping | 6.22× | ||
| 04 | Naked Wines | Food & Beverages | 6.22× | ||
| 05 | Hybrid electric vehicle | Cars & Mobility | 5.81× | ||
| 06 | Antique car | Cars & Mobility | 5.48× | ||
| 07 | City car | Cars & Mobility | 5.41× | ||
| 08 | Family car | Cars & Mobility | 4.89× | ||
| 09 | Hatchback | Cars & Mobility | 3.52× | ||
| 10 | Anne Hathaway | Movies & TV | 3.30× | ||
| 11 | FedEx | Business & Career | 2.58× | ||
| 12 | Solar energy | Home & Garden | 2.48× | ||
| 13 | Renewable energy | Business & Career | 2.36× | ||
| 14 | Enterprise Rent-A-Car | Cars & Mobility | 2.35× | ||
| 15 | Innovation | Business & Career | 2.13× | ||
| 16 | Mortgage loans | Business & Career | 1.71× | ||
| 17 | Burger King | Food & Beverages | 1.63× | ||
| 18 | Subway | Food & Beverages | 1.63× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Barbecue | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.88× | |
| Family Orientation | CONSERVATISM | 2.33× | |
| Spirituality | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.85× |
Saint Patrick has an estimated audience of 1,929,131 people in United States, concentrated in California and Texas.
62.0% of Saint Patrick fans are female, 38.0% are male, with an average age of 42.2 years.
Saint Patrick fans show strongest brand affinity for Antique car (5.48×), FedEx (2.58×), and Family car (4.89×) over the country average.
Saint Patrick fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Saint Patrick itself, the audience over-indexes on FedEx (2.58×), Family car (4.89×), Pinterest (1.57×), and Solar energy (2.48×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Saint Patrick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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