Saint Patrick Audience in United States

Saint Patrick logo

Saint Patrick has an estimated audience of 1,929,131 people in United States. 62.0% are female, 38.0% are male, average age 42.2. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Vocal harmony, Goop, Ken Burns, Governor of Michigan.

The average Saint Patrick fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Vocal harmony, Goop, with strongest over-indexing on Historic site (6.22× the country average). Demographically, the Saint Patrick audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Entrepreneur

Demographics of Saint Patrick fans

Demographic split for Saint Patrick audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.2
Estimated audience size1,929,131

Audience persona

The typical Saint Patrick fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Saint Patrick in United States
RegionReachAffinity
California227,3871.07×
Florida152,8321.17×
Texas148,5120.9×
New York147,8791.37×
Pennsylvania81,5161.25×
Illinois70,1141.09×
Massachusetts69,4501.83×
New Jersey62,6551.28×
Ohio59,2941×
Georgia57,9660.98×
North Carolina57,6670.99×
Virginia52,7111.12×
Arizona48,5261.23×
Michigan47,5920.94×
Washington39,5471.02×
Indiana37,6961.07×
Tennessee35,2430.91×
Maryland33,8191.02×
Alabama32,7831.22×
Missouri29,7290.96×
Colorado28,1140.92×
South Carolina27,2390.94×
Louisiana25,6871.03×
Kentucky24,3911.01×
Wisconsin22,7480.78×
Minnesota20,7780.75×
Connecticut19,9391.03×
Oklahoma19,3380.9×
Oregon19,1330.87×
Kansas15,3101.01×
Nevada15,3010.82×
Utah14,2500.82×
Iowa14,0740.89×
Mississippi13,0820.82×
Arkansas12,1870.77×
Nebraska9,6220.99×
New Mexico8,8490.91×
West Virginia8,5500.95×
Hawaii8,3361.01×
Idaho8,1730.84×
New Hampshire7,7861.02×
Maine6,6790.97×
Washington, District of Columbia6,3281.09×
Rhode Island6,3251.03×
Montana5,2850.99×
Delaware5,1300.96×
Alaska5,0151.22×
North Dakota3,7000.93×
Vermont3,0520.9×
South Dakota2,8980.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Patrick audience
BrandAffinityCategory
Historic site6.22×Arts & Culture
Vocal harmony4.05×Music & Radio
Goop4.7×Internet & Social Media
Ken Burns6.22×Movies & TV
Governor of Michigan6.22×Politics & Society
Nationality1.73×Politics & Society
Unique Gifts1.88×Shopping
Grinch2.8×Movies & TV
Northrop Grumman4.19×Business & Career
JDSU1.99×Business & Career
Hipster6.22×Politics & Society
Fairy godmother4.6×Literature
Mathcore4.91×Music & Radio
Birthday Gifts1.96×Kids & Family
Wok3.66×Food & Beverages
Kendra Scott1.63×Fashion & Accessoires
Google Home3.52×Technology & Electronics
Hibachi4.1×Food & Beverages
Home staging2.73×Home & Garden
GILT6.22×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Patrick audience
TraitClusterScore
PatriotismCONSERVATISM2.3
Family OrientationCONSERVATISM1.97
SpiritualityBALANCE1.47
TravellingTHRILL1.4
Need for SecurityCONSERVATISM1.4
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Saint Patrick
CountryShare
United States68.4%
United Kingdom7.1%
Canada4.3%

See Saint Patrick audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Saint Patrick have in United States?

Saint Patrick has an estimated audience of 1,929,131 people in United States, concentrated in California and Florida.

What is the gender split and age of Saint Patrick fans?

62.0% of Saint Patrick fans are female, 38.0% are male, with an average age of 42.2 years.

Which brands do Saint Patrick fans like most?

Saint Patrick fans show strongest brand affinity for Historic site (6.22×), Vocal harmony (4.05×), and Goop (4.7×) over the country average.

Where do Saint Patrick fans live in United States?

Saint Patrick fans in United States are most concentrated in California (reach 227,387), Florida (reach 152,832), and Texas (reach 148,512). These three regions account for the largest share of the active audience.

What other brands do Saint Patrick fans also like?

Beyond Saint Patrick itself, the audience over-indexes on Vocal harmony (4.05×), Goop (4.7×), Ken Burns (6.22×), and Governor of Michigan (6.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Patrick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.