Rascasse Audience Intelligence

'Salem's Lot Audience in United States

A data profile of the people who buy, follow and care about 'Salem's Lot in United States — modelled from more than twelve digital signal sources. 'Salem's Lot has an estimated audience of 650,531 people in United States.

#52among Novel in United States#312among Book / Manga / Comic in United States#704in Literature

The average 'Salem's Lot fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stephen King, International education, Young-adult fiction, with strongest over-indexing on Stephen King (18.44× the country average).

Demographically, the 'Salem's Lot audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 'Salem's Lot fan in United States is more female, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Stephen King.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 'Salem's Lot profile in United States.

Audience size
651K
in United States
Gender
63.8%♀
36.2% male
Age
37.9
average years
Country rank
#31265
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 'Salem's Lot fans

63.8% are female, 36.2% are male, average age 37.9.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for 'Salem's Lot audience in United States
MetricValue
Female63.8%
Male36.2%
Average age37.9
Estimated audience size650,531
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the 'Salem's Lot audience in United States
Age bracketShare%
16-1930%
20-2913%
30-3915%
40-4922%
50+19%
Fig. 04

Worldwide distribution

27.2%

of the worldwide 'Salem's Lot audience comes from United States.

Worldwide audience distribution share by country for 'Salem's Lot
CountryShare
United States27.2%
United Kingdom13.6%
Brazil10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 'Salem's Lot audience in United States is strongest.

Fig. 05

Top regions by affinity

'Salem's Lot fans by region: top regions in United States
#RegionReachAffinity×
01Maine~4K1.59×
02New Hampshire~3K1.25×
03Massachusetts~20K1.22×
04Kentucky~10K1.20×
05West Virginia~4K1.19×
06Oklahoma~9K1.13×
07Ohio~20K1.10×
08Oregon~9K1.10×
09Indiana~10K1.09×
10Pennsylvania~30K1.07×
11Missouri~10K1.07×
12Arkansas~6K1.07×
13Tennessee~10K1.05×
14Colorado~10K1.04×
15Vermont~1K1.04×
16North Carolina~20K1.03×
17Michigan~20K1.01×
18Virginia~20K1.01×
19Mississippi~6K1.01×
20New Mexico~4K1.01×
21Alabama~10K1.00×
22Louisiana~9K1.00×
23Nebraska~3K1.00×
24Illinois~20K0.99×
25Kansas~5K0.99×
26Rhode Island~2K0.99×
27Montana~2K0.99×
28Alaska~1K0.98×
29Texas~60K0.97×
30Washington~10K0.96×
31Wisconsin~10K0.96×
32Utah~6K0.96×
33Idaho~3K0.96×
34Georgia~20K0.94×
35Minnesota~9K0.94×
36Connecticut~7K0.94×
37Iowa~5K0.94×
38South Dakota~2K0.94×
39South Carolina~10K0.93×
40Delaware~2K0.93×
41Maryland~10K0.91×
42North Dakota~1K0.91×
43New York~40K0.90×
44Arizona~10K0.89×
45Nevada~6K0.89×
46California~70K0.87×
47New Jersey~10K0.83×
48Florida~40K0.82×
49Washington, District of Columbia~2K0.79×
50Hawaii~2K0.78×
Fig. 06

Affinity by region

Affinity by region — 'Salem's Lot, United States
0.78×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 'Salem's Lot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 'Salem's Lot audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden26.74×
02Political thrillerMovies & TV20.53×
03malwarebytesTechnology & Electronics20.00×
04Stephen KingLiterature18.44×
05International educationBusiness & Career16.94×
06Young-adult fictionLiterature9.65×
07Graphic novelLiterature8.87×
08Psychological thrillerLiterature6.30×
09Superhero fictionLiterature6.28×
10E-book readersTechnology & Electronics5.88×
11Crime fictionLiterature4.07×
12BestsellerLiterature3.99×
13Barnes & NobleLiterature3.83×
14Broadway theatreTravel & Leisure3.79×
15Digital artArts & Culture3.53×
16Britney SpearsMusic & Radio3.18×
17Golden Globe AwardMovies & TV3.12×
18Anime and manga fandomLiterature3.06×
19Horror moviesMovies & TV2.17×
20SupermanMovies & TV2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 'Salem's Lot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 'Salem's Lot audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
TraditionCONSERVATISM1.63×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 'Salem's Lot audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.71×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 'Salem's Lot have in United States?

'Salem's Lot has an estimated audience of 650,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 'Salem's Lot fans?

63.8% of 'Salem's Lot fans are female, 36.2% are male, with an average age of 37.9 years.

03

Which brands do 'Salem's Lot fans like most?

'Salem's Lot fans show strongest brand affinity for Stephen King (18.44×), International education (16.94×), and Young-adult fiction (9.65×) over the country average.

04

Where do 'Salem's Lot fans live in United States?

'Salem's Lot fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do 'Salem's Lot fans also like?

Beyond 'Salem's Lot itself, the audience over-indexes on International education (16.94×), Young-adult fiction (9.65×), Graphic novel (8.87×), and malwarebytes (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 'Salem's Lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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