'Salem's Lot Audience in United States

'Salem's Lot logo

'Salem's Lot has an estimated audience of 698,772 people in United States. 63.8% are female, 36.2% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Queens College, City University of New York, Mathcore, Google Home, Urban Outfitters.

The average 'Salem's Lot fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Queens College, City University of New York, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 'Salem's Lot audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of 'Salem's Lot fans

Demographic split for 'Salem's Lot audience in United States
MetricValue
Female63.8%
Male36.2%
Average age37.9
Estimated audience size698,772

Audience persona

The typical 'Salem's Lot fan in United States is more female, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for 'Salem's Lot in United States
RegionReachAffinity
California67,1490.87×
Texas58,9790.98×
Florida39,3610.83×
New York34,9560.9×
Ohio26,1101.21×
Pennsylvania25,2191.07×
Illinois23,7451.02×
North Carolina21,3781.02×
Georgia20,5900.96×
Michigan20,2321.11×
Massachusetts17,8501.3×
Virginia16,4630.97×
Tennessee15,9291.14×
New Jersey15,8570.89×
Indiana15,2981.2×
Washington14,4501.03×
Arizona13,2500.93×
Missouri12,2491.09×
Colorado11,8441.08×
Kentucky11,6751.33×
Maryland10,6430.89×
South Carolina10,2830.98×
Wisconsin9,7380.93×
Alabama9,2840.95×
Oklahoma9,1941.18×
Oregon8,9111.11×
Minnesota8,7480.87×
Louisiana8,3490.93×
Connecticut7,1441.02×
Arkansas6,6271.15×
Utah5,8970.94×
Nevada5,8320.86×
Kansas5,7041.04×
Iowa5,3900.94×
Mississippi5,0080.87×
West Virginia4,1421.27×
Maine3,9291.57×
New Hampshire3,4051.24×
New Mexico3,3110.94×
Nebraska3,3090.94×
Idaho3,1340.89×
Rhode Island2,5851.16×
Hawaii1,9360.64×
Delaware1,8550.96×
Montana1,6350.84×
Washington, District of Columbia1,5040.72×
South Dakota1,2890.8×
Alaska1,2390.83×
North Dakota1,2110.84×
Vermont1,2000.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 'Salem's Lot audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Queens College, City University of New York20×Business & Career
Mathcore17.5×Music & Radio
Google Home11.7×Technology & Electronics
Urban Outfitters2.99×Shopping
The Historian16.48×Literature
Combat sport1.62×Sports
Product design1.81×Business & Career
3D printing1.97×Technology & Electronics
Bank account1.9×Business & Career
Eurail16.57×Cars & Mobility
Grinch2.96×Movies & TV
Goop3.69×Internet & Social Media
Home staging3.6×Home & Garden
Nebraska Cornhuskers football2.47×Sports
Vocal harmony2.93×Music & Radio
Jesse Plemons2.15×Movies & TV
Staycation1.99×Home & Garden
Parral, Chihuahua8.9×Travel & Leisure
Glossier3.14×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 'Salem's Lot audience
TraitClusterScore
PatriotismCONSERVATISM2.1
LGBTQ+ IdentityOPEN1.87
TraditionCONSERVATISM1.67
ExtroversionTHRILL1.53
MindfulnessBALANCE1.49
Community OrientationOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for 'Salem's Lot
CountryShare
United States32.7%
United Kingdom17.6%
Brazil11.2%

See 'Salem's Lot audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does 'Salem's Lot have in United States?

'Salem's Lot has an estimated audience of 698,772 people in United States, concentrated in California and Texas.

What is the gender split and age of 'Salem's Lot fans?

63.8% of 'Salem's Lot fans are female, 36.2% are male, with an average age of 37.9 years.

Which brands do 'Salem's Lot fans like most?

'Salem's Lot fans show strongest brand affinity for Keene, New Hampshire (675×), Queens College, City University of New York (20×), and Mathcore (17.5×) over the country average.

Where do 'Salem's Lot fans live in United States?

'Salem's Lot fans in United States are most concentrated in California (reach 67,149), Texas (reach 58,979), and Florida (reach 39,361). These three regions account for the largest share of the active audience.

What other brands do 'Salem's Lot fans also like?

Beyond 'Salem's Lot itself, the audience over-indexes on Queens College, City University of New York (20×), Mathcore (17.5×), Google Home (11.7×), and Urban Outfitters (2.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 'Salem's Lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.