Sam Harris (author) Audience in United States

Sam Harris (author) logo

Sam Harris (author) has an estimated audience of 878,653 people in United States. 53.2% are female, 46.8% are male, average age 43.6. Top regions: California, New York, Texas. Top brand affinities: Gran Torino, Stamp collecting, Pro-Ject, Israel, Jesse Plemons.

The average Sam Harris (author) fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gran Torino, Stamp collecting, Pro-Ject, with strongest over-indexing on Gran Torino (10.6× the country average). Demographically, the Sam Harris (author) audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Sam Harris (author) fans

Demographic split for Sam Harris (author) audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.6
Estimated audience size878,653

Audience persona

The typical Sam Harris (author) fan in United States is balanced, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Gran Torino.

Top regions in United States

Top regions ranked by reach for Sam Harris (author) in United States
RegionReachAffinity
California150,5901.56×
New York77,8381.59×
Texas61,7690.82×
Florida47,8060.8×
Illinois32,6091.11×
Pennsylvania30,3331.03×
Washington29,9401.7×
Massachusetts27,1391.57×
New Jersey24,8771.11×
Ohio23,5640.87×
North Carolina22,9140.87×
Virginia22,6441.06×
Michigan22,0840.96×
Colorado21,9851.59×
Georgia20,2970.75×
Oregon17,4411.73×
Arizona16,2960.91×
Minnesota14,7431.17×
Maryland14,1920.94×
Tennessee14,0290.8×
Missouri13,1210.93×
Indiana13,0550.81×
Connecticut12,7731.45×
Wisconsin12,6120.95×
Utah10,7621.37×
South Carolina8,5050.64×
Kentucky8,0430.73×
Oklahoma7,5070.77×
Louisiana7,4150.65×
Nevada6,7790.8×
Alabama6,3430.52×
Kansas5,8210.84×
Iowa5,7550.79×
Washington, District of Columbia5,2782×
Arkansas4,6190.64×
Idaho4,2620.97×
New Hampshire4,2011.21×
New Mexico4,1220.94×
Maine3,7581.19×
Nebraska3,4730.79×
Hawaii3,2940.87×
Mississippi3,0810.43×
Rhode Island2,8921.03×
Montana2,6761.1×
Vermont2,4461.59×
West Virginia2,3070.56×
Delaware1,6970.7×
Alaska1,5230.81×
South Dakota1,2680.62×
North Dakota1,1200.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Harris (author) audience
BrandAffinityCategory
Gran Torino10.6×Movies & TV
Stamp collecting7.16×Home & Garden
Pro-Ject4.48×Music & Radio
Israel2.23×Travel & Leisure
Jesse Plemons3.41×Movies & TV
Jeep Wagoneer5.48×Cars & Mobility
Nationality1.84×Politics & Society
Home staging4.52×Home & Garden
TeachHUB3.17×Business & Career
Nebraska Cornhuskers football2.78×Sports
UK garage3.88×Music & Radio
Kasik8.16×Travel & Leisure
Grinch2.57×Movies & TV
Six-Guns27.48×Games
Urban horticulture2.07×Home & Garden
Nipsey Hussle3.23×Music & Radio
Elsword8.58×Games
Captain America (1990 film)2.34×Movies & TV
Cam Ward1.87×Sports
Magazine (band)3.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Harris (author) audience
TraitClusterScore
MindfulnessBALANCE1.98
SustainabilityBALANCE1.68
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.57
Risk AppetiteTHRILL1.47
IndividualismJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Sam Harris (author)
CountryShare
United States53.0%
United Kingdom8.4%
Canada7.6%

See Sam Harris (author) audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Sam Harris (author) have in United States?

Sam Harris (author) has an estimated audience of 878,653 people in United States, concentrated in California and New York.

What is the gender split and age of Sam Harris (author) fans?

53.2% of Sam Harris (author) fans are female, 46.8% are male, with an average age of 43.6 years.

Which brands do Sam Harris (author) fans like most?

Sam Harris (author) fans show strongest brand affinity for Gran Torino (10.6×), Stamp collecting (7.16×), and Pro-Ject (4.48×) over the country average.

Where do Sam Harris (author) fans live in United States?

Sam Harris (author) fans in United States are most concentrated in California (reach 150,590), New York (reach 77,838), and Texas (reach 61,769). These three regions account for the largest share of the active audience.

What other brands do Sam Harris (author) fans also like?

Beyond Sam Harris (author) itself, the audience over-indexes on Stamp collecting (7.16×), Pro-Ject (4.48×), Israel (2.23×), and Jesse Plemons (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Harris (author). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.