Saúl Álvarez Audience in United States
Saúl Álvarez has an estimated audience of 1,881,930 people in United States. 26.9% are female, 73.1% are male, average age 35.2. Top brand affinities: NBC10 Philadelphia, Kendra Scott, Nationality, Glenn Danzig, Elsword.
Top brand affinities include NBC10 Philadelphia, Kendra Scott, Nationality, with strongest over-indexing on NBC10 Philadelphia (18.94× the country average). Demographically, the Saúl Álvarez audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Person · Subtype: Martial art
Demographics of Saúl Álvarez fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 35.2 |
| Estimated audience size | 1,881,930 |
Audience persona
The typical Saúl Álvarez fan in United States is more male, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for NBC10 Philadelphia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBC10 Philadelphia | 18.94× | Movies & TV |
| Kendra Scott | 6.03× | Fashion & Accessoires |
| Nationality | 4× | Politics & Society |
| Glenn Danzig | 22.67× | Music & Radio |
| Elsword | 28.64× | Games |
| Home construction | 2.09× | Home & Garden |
| Yeovil | 67.9× | Travel & Leisure |
| Panama | 4.46× | Travel & Leisure |
| Combat sport | 1.57× | Sports |
| Urban Outfitters | 1.79× | Shopping |
| Iowa Hawkeyes | 6.39× | Sports |
| Personality | 4.56× | Business & Career |
| Justice | 2.16× | Politics & Society |
| Pro-Ject | 3.07× | Music & Radio |
| Spinal muscular atrophy | 6.64× | Health |
| Keene, New Hampshire | 12.86× | Travel & Leisure |
| John Havlicek | 10.02× | Sports |
| Penelope Pitstop | 39.17× | Literature |
| Racing | 1.58× | Cars & Mobility |
| Hog Hunting | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.63 |
| Luxury Orientation | PREMIUM | 1.72 |
| Social Media Usage | JOY | 1.33 |
| Urban Lifestyle | OPEN | 1.27 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| Mexico | 11.9% |
| Brazil | 4.9% |
See Saúl Álvarez audiences in other countries
More Martial art audiences in United States
- Ultimate Fighting Championship (40,015,324)
- Professional wrestling (29,045,310)
- Joe Rogan (7,204,081)
- Anthony Joshua (5,997,903)
- Conor McGregor (5,704,700)
How to read this data
Audience size is the estimated number of people in United States who actively search for Saúl Álvarez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.